See Twilio SendGrid's Email API and Marketing Campaigns pricing, deliverability features, and company background for 2026.
Category
Email Marketing
Pricing
Usage-based subscription tiers for the Email API, plus separate Marketing Campaigns plans, from Free plan sends up to 100 emails per day; paid Email API plans start around $19.95 per month, and Marketing Campaigns paid plans start at $15 per month
Verified
Not yet
Last updated
July 19, 2026
Founded
2009
Headquarters
Originally founded in Denver, Colorado; now operated as a Twilio product, with Twilio headquartered in San Francisco, California, United States
Free PlanWeb AppAPI
Overview
SendGrid was founded in 2009 in Denver, Colorado, and grew into a major transactional email provider before Twilio acquired it in 2019 for approximately 2 billion dollars. It now operates as Twilio SendGrid, part of the publicly traded Twilio communications platform headquartered in San Francisco.
The platform is split into two product lines: the developer-focused Email API for transactional email, and Marketing Campaigns for newsletters and promotional email, each with its own pricing structure.
Key Features
SendGrid's Email API supports RESTful and SMTP integration, dynamic templates with drag-and-drop and code editors, an email validation API to reduce bounces, and deliverability tools including dedicated IPs, IP warmup, and domain authentication.
Marketing Campaigns adds newsletter design, automation, and segmentation tools, while real-time analytics and event webhooks give visibility into opens, clicks, and bounces across both product lines, and integration with the broader Twilio ecosystem allows combined email, SMS, and voice workflows.
Pricing
The Email API offers a limited free trial of up to 100 emails per day, with paid Essentials plans around $19.95 to $29.95 per month and Pro plans from $89.95 to $949.95 per month depending on volume and dedicated IP needs.
Marketing Campaigns has a separate free tier for up to 2,000 contacts and 6,000 emails per month, with paid plans starting at $15 per month and scaling with list size and automation requirements.
Key Features
Email API — RESTful and SMTP integration for sending transactional email from applications.
Marketing Campaigns — Newsletter design, automation, and audience segmentation tools for marketing email.
Dynamic templates — Drag-and-drop and code-based editors for building reusable email templates.
Email validation API — Validates addresses before sending to reduce bounce rates and protect sender reputation.
Deliverability tooling — Dedicated IPs, IP warmup schedules, and domain authentication (SPF, DKIM, DMARC) support.
Real-time analytics and webhooks — Tracks opens, clicks, and bounces with event webhooks for downstream processing.
Twilio ecosystem integration — Combine email with SMS, voice, and other Twilio communication channels in unified workflows.
High-volume infrastructure — Built to reliably deliver tens of billions of emails per month across its customer base.
Pros & Cons
Pros
Highly scalable and reliable for high-volume transactional email
Robust, well-documented developer API
Strong deliverability infrastructure including dedicated IPs and domain authentication
Part of the broader Twilio communications platform for combined channel workflows
Free tier available for testing and low-volume use
Cons
Pricing can escalate quickly at high sending volumes
Marketing automation features are less advanced than dedicated ESPs
Support quality can vary depending on plan tier
Interface is considered less polished than some newer competitors
Separate pricing for Email API versus Marketing Campaigns can be confusing to compare
Pricing
Email API Free $0 Trial
Email API Essentials $19.95 to $29.95 per month Monthly
Email API Pro $89.95 to $949.95 per month Monthly
Marketing Campaigns Free $0 Monthly
Marketing Campaigns paid From $15 per month Monthly
Frequently Asked Questions
Is SendGrid the same as Twilio?
SendGrid was acquired by Twilio in 2019 and now operates as Twilio SendGrid, a product line within the broader Twilio communications platform.
How much does SendGrid cost?
The Email API has paid plans generally starting around $19.95 per month, while Marketing Campaigns paid plans start at $15 per month, both scaling with volume.
Does SendGrid have a free plan?
Yes, there is a limited free trial tier sending up to 100 emails per day for the Email API, and a free Marketing Campaigns tier covering up to 2,000 contacts.
What is SendGrid mainly used for?
SendGrid is primarily used for transactional email such as password resets and receipts, as well as marketing newsletters through its separate Marketing Campaigns product.
When was SendGrid founded?
SendGrid was founded in 2009 in Denver, Colorado by Isaac Saldana, Jose Lopez, and Tim Jenkins.
Does SendGrid support dedicated IP addresses?
Yes, dedicated IPs are available on higher-tier Email API plans to help manage sender reputation.
Can SendGrid integrate with other Twilio products?
Yes, because it is part of Twilio, SendGrid can be combined with Twilio's SMS, voice, and other communication APIs in unified workflows.