Rival IQ is a social media analytics and competitive benchmarking tool. Compare 2026 pricing plans, features, pros and cons, and alternatives.
Rival IQ is a social media analytics platform built specifically around competitive benchmarking, letting marketers compare their brand's social performance directly against competitors and industry peers rather than only viewing their own account metrics in isolation. Founded in 2012 by T.A. McCann, Seth Pollack, and John Clark, the company is headquartered in Seattle, Washington, and was acquired by NetBase Quid in 2021, continuing to operate as a distinct social analytics product.
The platform is aimed at marketing teams, social media managers, and agencies that need to justify social strategy with data, track share-of-voice against named competitors, and produce custom reporting for stakeholders using tools like Google Data Studio (Looker Studio) integrations.
Rival IQ's central feature is the 'landscape,' a custom grouping of competitor and peer social accounts that users can benchmark against, tracking engagement rate, posting frequency, follower growth, and content type performance across Instagram, Facebook, TikTok, X, LinkedIn, and YouTube. The platform also offers social listening with saved searches, hashtag analysis, and post-level content analysis to identify top-performing content themes.
Higher tiers add Facebook Ads reporting, private data analysis for the user's own connected accounts, multi-handle aggregation for brands with several regional or product accounts, estimated impressions, and API access for pulling data into other systems, alongside scheduled report exports and email alerts.
Rival IQ publishes transparent tiered pricing on its website. The Drive plan starts at $239 per month for 10 tracked companies, 6 months of data history, and 1 user account. The Engage plan is $349 per month for 20 tracked companies, 12 months of history, and 2 users, while Engage Pro is $559 per month for 40 tracked companies, 24 months of history, 5 users, and API access.
All plans offer roughly a 15 percent discount when billed annually, and additional tracked companies or user seats can be added for extra monthly fees. Larger organizations can contact sales for custom enterprise or volume pricing, and a 14-day free trial is available without a credit card.
Rival IQ is a social media analytics platform that benchmarks a brand's social performance against competitors, tracking engagement, content performance, hashtags, and growth across major social networks.
Rival IQ starts at $239 per month for the Drive plan, with Engage at $349 per month and Engage Pro at $559 per month, each billed monthly or with roughly 15 percent off annually.
Rival IQ was acquired by NetBase Quid, a consumer and social intelligence company, in 2021.
Yes, Rival IQ offers a 14-day free trial that does not require a credit card.
Yes, Rival IQ tracks performance across Instagram, Facebook, TikTok, X, LinkedIn, and YouTube.
Rival IQ is headquartered in Seattle, Washington.
Rival IQ was founded in 2012 by T.A. McCann, Seth Pollack, and John Clark.
No, Rival IQ is an analytics and benchmarking tool, not a publishing or scheduling platform.