Retool is a low-code platform for building internal tools fast. See 2026 pricing plans, key features, pros and cons, and how it compares for developer teams.
Category
No-Code
Pricing
Freemium / per-user subscription with custom Enterprise pricing, from Free (paid plans from $10/builder/month, billed annually)
Verified
Not yet
Last updated
July 19, 2026
Founded
2017
Headquarters
San Francisco, California, United States
Free PlanWeb AppNo-CodeAPIAI
Overview
Retool is a low-code platform, founded in 2017 by David Hsu and headquartered in San Francisco, designed to help engineering teams quickly build internal tools such as admin panels, dashboards, and CRUD applications. Rather than building these interfaces from scratch, developers connect Retool to their existing databases and APIs and assemble the UI from pre-built components.
The company has raised roughly 165 million dollars from investors including Sequoia Capital and Y Combinator and was valued at around 3.2 billion dollars in recent funding rounds, with a headcount that has grown past 400 employees.
Key Features
Retool's core builder combines drag-and-drop UI components (tables, forms, charts, buttons) with a code layer supporting JavaScript, Python, and SQL for custom logic, and connects natively to databases like PostgreSQL and MySQL as well as REST and GraphQL APIs.
The platform has expanded beyond the original web app builder to include Retool Workflows for backend automation and scheduled jobs, Retool Mobile for internal mobile apps, Retool Database as a built-in data store, and AI features for embedding agents or generating app scaffolding.
Pricing
Retool offers a Free plan for up to five builders and five end users, a Team plan at roughly 10 dollars per builder per month (annual billing), and a Business plan at roughly 50 dollars per builder per month (annual billing), each adding more workflow runs, AI credits, and administrative controls.
Enterprise pricing is custom and adds SSO, source control, custom branding, and dedicated support; internal end users beyond the included allotment are billed separately at a lower per-user rate on paid plans.
Key Features
Drag-and-drop UI builder — Assemble internal app interfaces from pre-built components like tables, forms, charts, and buttons without writing front-end code from scratch.
Broad data source connectivity — Connects to PostgreSQL, MySQL, MongoDB, REST APIs, GraphQL, and dozens of other integrations out of the box.
Custom logic with code — Supports JavaScript, Python, and SQL directly inside the builder for custom transformations and business logic.
Retool Workflows — Automate backend processes and scheduled jobs visually, separate from the front-end app builder.
Retool Database — A built-in Postgres-compatible database for teams that need a data store without standing up separate infrastructure.
Retool Mobile — Extend internal tools to native mobile apps for field or on-the-go employees.
Enterprise access controls — Higher tiers add SSO, audit logging, granular permissions, and independent workspaces for larger organizations.
AI-assisted app building — Includes AI credits and features for generating app components and agents inside the builder.
Pros & Cons
Pros
Dramatically speeds up building internal tools compared to custom front-end development
Wide range of native integrations with databases and APIs
Free tier makes it easy for small teams to start without upfront cost
Backed by strong funding and investor support, suggesting long-term product investment
Expanded product suite (Workflows, Database, Mobile, AI) covers more than just the original app builder
Cons
Per-builder pricing can get expensive as engineering teams and internal-user counts grow
Enterprise features like SSO and audit logging require the custom-priced top tier
Requires some coding knowledge (JavaScript/SQL) for anything beyond basic layouts
As a hosted platform, teams take on dependency risk for business-critical internal tools
Business and Enterprise tier pricing requires talking to sales for exact costs
Pricing
Free $0 monthly
Team $10 per builder per month (annual billing) monthly or annual
Business $50 per builder per month (annual billing) monthly or annual
Enterprise Custom annual (negotiated)
Frequently Asked Questions
What is Retool used for?
Retool is used to build internal business applications, such as admin panels, dashboards, and CRUD tools, by connecting to existing databases and APIs and assembling the interface from pre-built components.
Who founded Retool and when?
Retool was founded in 2017 by David Hsu and is headquartered in San Francisco, California.
Does Retool have a free plan?
Yes, Retool's Free plan supports up to five builders and five end users at no cost, with limited workflow runs and AI credits.
How much does Retool cost?
Paid plans start around 10 dollars per builder per month on the Team plan (annual billing), rising to roughly 50 dollars per builder per month on the Business plan, with custom Enterprise pricing above that.
What data sources can Retool connect to?
Retool connects to databases like PostgreSQL, MySQL, and MongoDB, as well as REST and GraphQL APIs and dozens of other native integrations.
Does Retool support mobile apps?
Yes, Retool Mobile lets teams build and deploy internal tools as native mobile apps.
Is Retool only for developers?
Retool is primarily designed for developers and technical builders, since custom logic uses JavaScript, Python, or SQL, though non-technical staff can be added as end users of the finished apps.