Ortto review: customer data and marketing automation platform, now part of Canva. Pricing plans, key features, and top alternatives compared.
Ortto is a marketing automation and customer data platform that combines customer data, multi-channel messaging, and analytics in one product. It was founded in 2012 by Australian brothers Michael, Chris, and Peter Sharkey, originally launching as Autopilot in 2015 before rebranding to Ortto in March 2022 to reflect a broader focus beyond automation alone.
Headquartered in Sydney, Australia, with additional operations in San Francisco, Ortto serves more than 11,000 customers globally, including Atlassian, Microsoft, and Patreon. In April 2026, Ortto was acquired by design platform Canva alongside AI workspace startup Simtheory as part of Canva's expansion into marketing automation and agentic AI.
At its core, Ortto ingests behavioral, transactional, and demographic customer data to build a unified customer profile, then lets marketing teams design customer journeys using a visual, drag-and-drop journey builder. Messaging spans email, SMS, push notifications, in-app messages, forms, and surveys rather than being limited to a single channel.
The platform also includes marketing analytics and reporting dashboards, website and product activity tracking, and AI-assisted content and audience segmentation, along with integrations for ecommerce and SaaS tools to trigger campaigns based on real customer behavior.
Ortto's pricing scales with contact volume. The Starter plan begins around 199 dollars per month for up to 5,000 contacts, while Professional plans start around 509 dollars per month on annual billing for 10,000 contacts, and Business plans run about 849 dollars per month annually with more advanced analytics.
Enterprise plans are custom-quoted based on scale and services required. Extra contacts and email volume are available as add-ons, and a 14-day free trial with up to 10,000 contacts is available for new customers.
Ortto is used for marketing automation and customer journey management, combining customer data, multi-channel messaging, and analytics in one platform.
Ortto was formerly known as Autopilot before rebranding in March 2022.
Ortto's Starter plan begins around 199 dollars per month for 5,000 contacts, with Professional and Business plans starting around 509 and 849 dollars per month on annual billing, and custom Enterprise pricing available.
Ortto was acquired by Canva in April 2026 alongside AI workspace startup Simtheory.
Yes, Ortto offers a 14-day free trial with up to 10,000 contacts.
Ortto was founded in 2012 by brothers Michael, Chris, and Peter Sharkey.
Yes, Ortto supports email, SMS, push notifications, in-app messages, forms, and surveys.
Ortto competes with HubSpot, ActiveCampaign, and Klaviyo in the marketing automation space.