Moosend review: email marketing automation with a drag-and-drop builder, landing pages and workflows. See pricing, features, pros, cons and alternatives.
Moosend is an email marketing and automation platform founded in 2011 in Athens, Greece, by Yannis Psarras and Panos Melissaropoulos. It built its reputation as a feature-rich, lower-cost alternative to platforms like Mailchimp, offering drag-and-drop email design, landing pages, and behavior-based automation workflows.
The company has changed hands twice: Sitecore acquired Moosend in May 2021 for a reported sum exceeding 200 million dollars to add email marketing automation to its digital experience platform, and Constant Contact then acquired Moosend from Sitecore in a deal that closed around June 6, 2025, returning it to a dedicated email marketing company.
Moosend's core toolkit includes a drag-and-drop email builder, a landing page builder, embeddable subscription forms, audience segmentation, and detailed campaign analytics. Its automation engine supports multi-step workflows triggered by subscriber behavior such as opens, clicks, purchases, and form submissions, useful for abandoned-cart emails and lifecycle marketing.
Additional capabilities include an AI Writer for drafting email copy, transactional email sending, a developer-facing SMTP server, and optional add-ons like dedicated sending IPs and custom reporting dashboards for teams with higher sending volumes or deliverability needs.
Moosend's Pro plan is priced by contact-list size, starting around 9 dollars per month for up to 500 subscribers with unlimited sends, and scaling up through plans supporting over a million contacts. Annual billing saves 20 percent, biannual billing saves 15 percent, and nonprofits get an additional 25 percent discount that stacks with billing-cycle savings.
Above Pro, a custom 'Moosend+' tier adds selected enterprise features like dedicated IPs and SSO, while a full Enterprise plan offers custom quotes with an account manager, priority support, and SLAs. A 30-day free trial (up to 1,000 contacts, no credit card required) and pay-as-you-go email credit packs are also available for infrequent senders.
Moosend is currently owned by Constant Contact, which acquired it from Sitecore in a deal completed around June 6, 2025. Sitecore had originally acquired Moosend in May 2021.
Moosend's Pro plan starts around 9 dollars per month for up to 500 contacts, scaling up by contact count, with unlimited sends included. Custom Moosend+ and Enterprise plans are available for larger or more advanced needs.
Moosend was founded in 2011 in Athens, Greece, by Yannis Psarras and Panos Melissaropoulos.
Yes, Moosend offers a 30-day free trial with no credit card required, capped at up to 1,000 contacts.
Moosend's public offering is centered on its free trial and paid Pro/Enterprise plans; it does not currently advertise a permanent free plan.
Common alternatives include Mailchimp, ActiveCampaign, GetResponse, and Brevo, with Moosend generally positioned as a lower-cost option with comparable automation features.