Metricool review: social media scheduling and analytics for teams and agencies. Compare Free, Starter, Advanced and Custom pricing, features, pros and cons.
Metricool is a Madrid-based social media management platform founded in 2015 by Juan Pablo Tejela and Laura Montells. It combines content scheduling, an inbox for social messages and comments, and analytics for both organic and paid social performance into a single dashboard.
The company has grown to around 140 employees and joined the team.blue group, a European digital services group, while continuing to run Metricool as its own product. It is popular with freelancers, small businesses, and agencies that manage multiple client brands.
Metricool supports scheduling and auto-publishing across major networks including Instagram, Facebook, X, LinkedIn, TikTok, YouTube, Pinterest, and Threads, alongside a unified inbox for comments and direct messages. Its analytics module pulls in both social metrics and web analytics via Google Analytics and Google Business Profile integrations.
Additional tools include a link-in-bio page builder, competitor tracking, paid ad reporting for Meta and Google Ads, and white-label PDF or Looker Studio reports, which are especially useful for agencies presenting results to clients.
The Free plan lets anyone connect one profile per social network and use core scheduling, publishing, and message management indefinitely at no cost. Paid tiers start with Starter, priced from EUR 16 per month billed annually, which adds unlimited scheduling, full analytics history, and deeper reporting for managing multiple brands.
The Advanced plan adds collaborator accounts, API and Looker Studio access, custom report templates, and Zapier integration, while the Custom plan is built for agencies managing more than 50 brands, offering white-labeling, custom integrations, and personalized onboarding.
Yes, Metricool has a Free plan that supports one profile per social network, content scheduling, automatic publishing, and message management, usable indefinitely at no cost.
Metricool was founded in 2015 by Juan Pablo Tejela and Laura Montells and is headquartered in Madrid, Spain.
The Starter plan starts from about EUR 16 per month (billed annually), with Advanced and Custom plans priced higher based on the number of brands and features needed.
Yes, the Advanced and Custom plans include collaborator seats, custom report templates, and white-label reporting built for agencies managing many client brands.
Metricool supports Instagram, Facebook, X, LinkedIn, TikTok, YouTube, Pinterest, and Threads, along with Google Analytics and Google Business Profile integrations.
Metricool generally offers a more generous free tier and combines social and web analytics in one dashboard, while Hootsuite and Buffer are more established but typically pricier for comparable multi-brand features.