Meltwater review covering media monitoring, social listening, PR analytics, custom pricing tiers, pros, cons, and top alternatives for comms teams.
Meltwater is a media, social, and consumer intelligence platform used by PR, communications, and marketing teams to monitor news and social media, manage journalist relationships, and measure campaign impact. Founded in Oslo, Norway, in 2001 by Jorn Lyseggen, the company moved its global headquarters to San Francisco in 2005 while maintaining a large European footprint.
Meltwater listed on Euronext Growth Oslo in December 2020 and today operates as a large, publicly traded, global organization with more than 2,000 employees across roughly 60 offices worldwide, serving a broad base of enterprise, agency, and public sector clients.
At its core, Meltwater continuously monitors news, broadcast, print, blogs, and social media across many languages and regions, surfacing relevant brand, competitor, and topic mentions in real time along with sentiment and reach analysis.
The platform extends beyond monitoring into a media contact and journalist database for PR outreach, influencer discovery tools, customizable dashboards and automated reporting, and broader consumer and market intelligence capabilities that help brands track industry and category trends, not just their own coverage.
Meltwater does not publish standard pricing; every contract is custom-quoted based on the modules selected, breadth of monitored sources and regions, data volume, seat count, and support needs, and is sold on an annual subscription basis.
Reported real-world pricing ranges from roughly 6,000 dollars per year for small entry-level packages to well over 150,000 dollars per year for large enterprise deployments, with small and mid-sized businesses averaging around 16,000 dollars annually and enterprises averaging closer to 70,000 dollars annually.
No, Meltwater and Meltano are unrelated companies despite the similar name. Meltwater is a media and social intelligence platform for PR and marketing teams, while Meltano is an open-source data integration (ELT) tool for data engineers.
Meltwater does not publish pricing publicly. Contracts are custom-quoted, with reported annual pricing ranging from roughly 6,000 dollars for small packages to over 150,000 dollars for large enterprise deployments.
Meltwater was founded in Oslo, Norway, in 2001 by Jorn Lyseggen. The company later moved its global headquarters to San Francisco in 2005.
Yes, Meltwater went public via an IPO on Euronext Growth Oslo in December 2020.
Meltwater monitors news articles, broadcast transcripts, print publications, blogs, and social media across many languages and countries to track brand, competitor, and topic mentions.
Meltwater is primarily used by corporate communications and PR teams, marketing departments, and agencies that need to track media coverage and social conversations at scale.