Mautic review 2026: the open-source marketing automation platform owned by Acquia. Compare self-hosted vs cloud pricing, features, pros, cons and alternatives.
Category
Email Marketing
Pricing
Freemium / Open Source, from Free (self-hosted, open source); Mautic Cloud from roughly EUR 247.50/month
Verified
Not yet
Last updated
July 18, 2026
Founded
2014
Headquarters
Boston, Massachusetts, United States (Acquia)
Web AppAPIOpen SourceFreemiumSelf-Hosted
Overview
Mautic is an open-source marketing automation platform that lets organizations build email campaigns, automated customer journeys, landing pages and lead-scoring workflows without the licensing costs of closed platforms like Marketo or HubSpot.
Founded in 2014 and acquired by digital experience platform company Acquia in 2019, Mautic remains available as a free, self-hosted open-source project alongside a managed Mautic Cloud offering from Acquia.
Key Features
Mautic's drag-and-drop campaign builder supports branching decision trees, conditions and time-based delays, letting marketers build multi-step nurture journeys triggered by contact behavior or form submissions.
A drag-and-drop email builder supports personalization tokens, dynamic content and A/B testing, while dynamic segmentation automatically updates contact lists based on behavior and profile data, and an embeddable form builder supports progressive profiling for gradual lead capture.
Pricing
Mautic Open Source is free to self-host under an open-source license; the only costs are hosting infrastructure, an SMTP or email-sending provider, and setup and maintenance effort.
Mautic Cloud is a managed SaaS option with tiers starting around 247.50 euros per month for the Essential tier (roughly 50,000 emails and contacts), scaling to a Professional tier from around 1,237 euros per month and a custom-priced Enterprise tier for very large sending volumes.
Key Features
Drag-and-drop email builder — Design personalized, A/B-testable emails with dynamic content and merge tokens.
Visual campaign builder — Build multi-step automated journeys with branching logic, conditions and time-based delays.
Dynamic segmentation — Automatically group contacts based on behavior and profile data, with support for nested segments.
Form builder with progressive profiling — Embed forms on pages or in popups and gradually collect more contact data over multiple visits.
Landing pages — Build and publish landing pages tied directly into campaign workflows.
Lead scoring — Assign scores to contacts based on engagement and behavior to prioritize sales follow-up.
Open-source self-hosting — Fully free, self-hostable core platform with an active plugin and integration ecosystem.
Mautic Cloud managed hosting — Acquia-managed SaaS tiers for teams that want Mautic without self-hosting infrastructure.
Pros & Cons
Pros
Free, fully open-source core with no licensing fees for self-hosting
Enterprise-grade automation depth rivaling paid platforms like Marketo
Backed by Acquia, giving it stability and integration with Drupal's digital experience platform
Large global installed base and active open-source community
Highly customizable due to open codebase and extensive plugin ecosystem
Cons
Self-hosting requires infrastructure setup, maintenance and a separate SMTP provider
Cloud pricing rises quickly at higher contact and sending volumes
Steeper learning curve than simpler tools like Mailchimp or ActiveCampaign
UI can feel dated compared to newer marketing automation platforms
Advanced deliverability and support require paid Cloud tiers or third-party services
Pricing
Mautic Open Source Free N/A
Cloud Essential ~EUR 247.50/month monthly
Cloud Professional From ~EUR 1,237/month monthly
Cloud Enterprise Custom monthly
Frequently Asked Questions
Is Mautic free
Mautic Open Source is free to self-host. Acquia also offers a paid, fully managed Mautic Cloud starting around 247.50 euros per month.
Who owns Mautic
Mautic is owned by Acquia, the digital experience platform company, which acquired Mautic in May 2019.
Can I self-host Mautic
Yes, Mautic Open Source can be self-hosted on your own infrastructure at no licensing cost, though you pay for hosting and email-sending services.
What is the difference between Mautic Open Source and Mautic Cloud
Mautic Open Source is the free, self-hosted version, while Mautic Cloud is a fully managed, paid SaaS version hosted by Acquia with tiered pricing based on contacts and email volume.
Does Mautic support marketing automation and lead scoring
Yes, Mautic includes a visual campaign builder for automated journeys and lead scoring based on contact engagement and behavior.
How does Mautic compare to HubSpot
Mautic offers comparable automation depth to HubSpot but as an open-source platform, giving organizations full data control and no per-contact licensing fees when self-hosted.