Maropost review 2026: unified marketing automation and commerce cloud platform. Compare features, pricing plans, pros, cons, and alternatives.
Maropost is a Toronto-based marketing automation and commerce platform founded in 2011 by Ross Andrew Paquette. It combines a Marketing Cloud for email, SMS, and social ad campaigns with a Commerce Cloud for ecommerce operations and a Merchandising Cloud for AI-driven product recommendations.
The platform is built for retailers and direct-to-consumer brands that want marketing and commerce data connected under one vendor, rather than integrating separate email marketing and ecommerce platforms.
Maropost Marketing Cloud supports segmentation, cross-channel customer journeys, and automated campaigns across email, SMS, and Meta ads, giving marketers a single interface to plan and launch personalized communications.
Maropost Commerce Cloud, strengthened by the acquisition of Australian retail software provider Retail Express, adds ecommerce storefront and point-of-sale capabilities, while the Merchandising Cloud applies AI to product recommendations and cross-sell decisions.
Maropost's Marketing Cloud pricing is tiered by contact volume, starting with an Essential plan around 251 dollars per month for roughly 250,000 contacts, scaling to a Professional plan around 764 dollars per month for larger lists, and an Enterprise tier priced around 18,349 dollars per year for unlimited usage.
A separate, lower-cost eCommerce plan starts around 79.95 dollars per month, aimed at smaller online stores that primarily need email marketing features like cart recovery rather than the full multichannel Marketing Cloud.
Maropost is used for marketing automation across email, SMS, and social ads, as well as ecommerce commerce operations and AI-driven merchandising.
Maropost was founded in 2011 by CEO Ross Andrew Paquette and is headquartered in Toronto, Canada.
Maropost's Marketing Cloud starts around 251 dollars per month for the Essential plan, while a lower-cost eCommerce plan starts around 79.95 dollars per month.
Yes, Maropost's Commerce Cloud provides ecommerce and retail operations tools, strengthened by its acquisition of Australian retailer software company Retail Express.
Maropost competes with platforms like Klaviyo, Mailchimp, HubSpot, and Salesforce Marketing Cloud, as well as ecommerce platforms for the commerce side of its stack.
Maropost's eCommerce plan is priced for smaller online stores, but its full Marketing and Commerce Cloud suite is generally better suited to mid-market and enterprise retailers.