Make (formerly Integromat) review: a visual no-code automation platform connecting 3,000+ apps into workflows. Features, pricing plans, and top alternatives.
Make is a visual, no-code automation platform that lets users connect thousands of apps and APIs into automated workflows called scenarios, without writing code. It was founded in 2012 in Prague, Czech Republic, under the name Integromat, before being acquired by Celonis in 2020 and rebranded as Make in 2022.
Unlike simpler linear automation tools, Make uses a flowchart-style visual builder where users chain modules together with routers, filters, and branching logic, giving technical and non-technical users alike fine-grained control over complex, multi-step workflows.
Make's drag-and-drop scenario builder supports triggers, actions, routers for branching logic, filters for conditional execution, and built-in data transformation tools, all while letting users inspect the exact data flowing through each step for easier debugging.
The platform connects to over 3,000 apps and exposes a public API for custom integrations. Recent additions include AI agent orchestration features that let scenarios call large language models and make AI-driven decisions as part of automated workflows.
Make uses a credit-based pricing model, with a Free plan offering up to 1,000 operations per month and two active scenarios, and paid plans (Core, Pro, and Teams) starting around 9 dollars per month for 10,000 credits, scaling up with faster execution, priority processing, and team features.
An Enterprise tier with custom pricing adds custom functions, enterprise app integrations, 24/7 support, and advanced security controls for large organizations. Annual billing saves 15 percent or more across all paid tiers.
Make is used to build no-code automated workflows, called scenarios, that connect different apps and APIs to move data and trigger actions automatically.
Yes, Make was originally founded in 2012 as Integromat in Prague, Czech Republic, and was rebranded to Make in 2022 after being acquired by Celonis.
Make is owned by Celonis, a process mining and execution management company that acquired Integromat in October 2020.
Yes, Make offers a Free plan with up to 1,000 operations per month and a maximum of two active scenarios.
Make uses a visual, flowchart-style builder that supports more complex branching logic and detailed data inspection, while Zapier uses a simpler linear trigger-and-action model; Make is often noted as more cost-effective at higher usage volumes.
Yes, Make includes AI agent orchestration features that let scenarios call large language models and incorporate AI-driven decisions into automated workflows.