Informatica IDMC unifies data integration, quality, governance, and MDM in one cloud platform. Now part of Salesforce. See features & pricing.
Informatica is an enterprise data management company founded in 1993 and based in Redwood City, California. Its flagship product, the Intelligent Data Management Cloud (IDMC), is positioned as a single platform that manages data from raw ingestion through to AI-ready, governed datasets, spanning integration, quality, cataloging, and master data management.
In May 2025 Salesforce announced an agreement to acquire Informatica for approximately 8 billion dollars, and the deal closed later that year. The product is now marketed as Informatica from Salesforce, continuing to operate under its own brand and product line rather than being folded into an unrelated product name.
IDMC bundles a broad set of enterprise data capabilities: Data Catalog for discovery and metadata management, Data Integration and Engineering for ingestion and cleansing pipelines, API and App Integration for connecting systems, and Master Data Management for unifying customer, product, or other core records across systems.
On top of these, Informatica offers Data Quality and Observability for monitoring and validating data health, Governance, Access and Privacy for compliance and security controls, a Data Marketplace for sharing trusted data internally, and CLAIRE AI, a set of GPT-powered copilots that automate parts of the data engineering and agent-building workflow.
Informatica does not publish self-serve pricing tiers. Costs are quote-based and depend on which IDMC modules a customer licenses, expected data volumes, and deployment scale, which is typical for enterprise data management platforms sold to large organizations.
Prospective customers need to contact Informatica's sales team directly to receive a proposal; there is no published starting price, free plan, or self-checkout option on the company's site.
Informatica is used for enterprise data integration, data quality, master data management, and data governance through its Intelligent Data Management Cloud (IDMC) platform.
Yes. Salesforce completed its acquisition of Informatica in 2025, and the product continues to be sold under its own brand as Informatica from Salesforce.
Informatica does not publish pricing. Costs depend on the modules, data volume, and scale a customer needs, and require contacting sales for a quote.
CLAIRE is Informatica's AI layer, offering GPT-powered copilots and automation across data integration, quality, and governance tasks within IDMC.
Large enterprises and mid-market companies with dedicated data engineering, governance, or MDM teams typically use Informatica to manage data across many systems.