Iconosquare is a social media analytics and scheduling platform for Instagram, TikTok, Facebook and LinkedIn. Compare 2026 pricing plans and alternatives.
Iconosquare is an analytics-first social media management platform that launched in May 2011 as Statigram, a simple tool that surfaced ten key Instagram statistics before Instagram offered any native analytics of its own. The product rebranded to Iconosquare in 2014 as it expanded into scheduling, publishing and multi-platform reporting.
Headquartered in Limoges, France with a secondary office in Berlin, the company joined Wedia Group in 2022 and became part of the European martech group Positive in 2026, reflecting a broader consolidation trend among French marketing technology vendors.
Iconosquare tracks more than 100 real-time metrics across Instagram, Facebook, TikTok, LinkedIn, Twitter/X, Pinterest and YouTube, covering engagement, reach, follower growth, hashtag and mentions tracking, and competitor benchmarking.
The platform also includes a content calendar with AI-assisted caption writing, team collaboration and approval workflows, a unified inbox for direct messages, and automated, customizable, white-label reporting that agencies use for client-facing performance summaries.
Iconosquare uses a freemium model with a genuine free plan for one user and two social profiles, alongside three paid tiers: Launch at 33 euros a month, Scale at 69 euros a month, and Excel at 116 euros a month, each billed monthly or with an annual discount of up to about 17 percent.
Higher tiers add unlimited scheduled posts, more users, longer data retention, competitor benchmarking, white-label reporting and API access, while a Custom plan covers organizations needing 20 or more social profiles with tailored enterprise pricing and a dedicated customer success manager.
Yes, Iconosquare offers a free plan for 1 user and 2 social profiles with limited posts and basic analytics; paid plans start at 33 euros per month.
Instagram, Facebook, TikTok, LinkedIn, Twitter/X, Pinterest and YouTube.
Iconosquare joined Wedia Group in 2022 and became part of Positive, a European martech group, in 2026.
Yes, its white-label reporting, client group management and competitor benchmarking are specifically aimed at agency use cases.
It launched in 2011 as Statigram, an Instagram-only statistics tool, before rebranding to Iconosquare in 2014.
Yes, API access is included on the Excel plan and above.