Hightouch Review, Pricing & Features

Hightouch is a composable CDP and agentic marketing platform that activates warehouse data across 300+ tools. Pricing available on request.

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Databases
Pricing
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Last updated
July 20, 2026
Founded
2018
Headquarters
San Francisco, California, United States
Web AppAPIAI

What Is Hightouch?

Hightouch is a composable customer data platform founded in 2018 and based in San Francisco. Rather than requiring companies to copy their data into a separate CDP, Hightouch activates customer data directly from the data warehouse a company already uses, such as Snowflake, Databricks, or BigQuery.

The platform has expanded from data activation into an Agentic Marketing Platform (AMP), where AI agents help marketing teams plan, create, and execute campaigns on top of that unified data foundation.

Key Features

Hightouch's core composable CDP builds and syncs audiences in real time from the warehouse, with identity resolution to unify customer data across sources. Its Agentic Marketing Platform adds Ad Studio for generating on-brand ads, Lifecycle Studio for cross-channel campaign launches, and Content Assembly for producing content variants from brand guidelines.

Additional capabilities include Journey Orchestration for real-time omnichannel campaigns and AI Decisioning, which uses reinforcement learning to personalize experiences. Enterprise features include SOC 2 Type 2 and ISO 27001 certification along with governance and observability tools.

Hightouch Pricing

Hightouch does not publish pricing tiers on its website. Companies interested in the platform need to request a demo or contact sales directly for a quote.

Pricing likely varies based on data volume, number of destinations activated, and which modules of the Agentic Marketing Platform a company uses, consistent with how most enterprise CDP and marketing platforms are priced.

Key Features

Pros & Cons

Pros

  • Activates data directly from the warehouse without duplicating it into a separate system
  • Combines data activation with AI-driven campaign creation in one platform
  • Recognized as a Gartner Magic Quadrant Leader for CDPs
  • SOC 2 Type 2 and ISO 27001 certified for enterprise security needs
  • Used by well-known brands like Spotify and DoorDash

Cons

  • Pricing is not published and requires a sales conversation
  • Requires an existing cloud data warehouse to get full value from the composable CDP model
  • Best suited to mid-market and enterprise teams rather than very small businesses
  • Broad feature set across data and marketing may require onboarding to use effectively

Frequently Asked Questions

What is Hightouch used for?

Hightouch is used to activate customer data from a data warehouse across marketing and sales tools, and to run AI-assisted marketing campaigns.

What is a composable CDP?

A composable CDP activates customer data directly from a company's existing data warehouse instead of requiring the data to be copied into a separate, standalone system.

How much does Hightouch cost?

Hightouch does not publish pricing; companies need to contact sales for a quote based on their data volume and needs.

What data warehouses does Hightouch support?

Hightouch supports Snowflake, Databricks, BigQuery, Redshift, and Azure Synapse, among others.

Who founded Hightouch?

Hightouch was founded in 2018 by Tejas Manohar, Kashish Gupta, and Josh Curl.

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