Guru review covering its AI knowledge management platform, Slack integration, verified Knowledge Cards, pricing plans, key features, pros, cons, and…
Category
Knowledge Base
Pricing
Subscription (per seat, 10-seat minimum on paid plans), from $25/seat/month billed annually (30-day free trial, 10-seat minimum)
Verified
Not yet
Last updated
July 18, 2026
Founded
2013
Headquarters
Philadelphia, United States
Web AppFree TrialAPIAI
Overview
Guru is an AI-powered knowledge management platform, founded in 2013 by Rick Nucci and Mitchell Stewart and based in Philadelphia, that organizes company knowledge into verified Cards with built-in expiration dates so information doesn't silently go stale.
The company has raised roughly $68 to $71 million in funding across multiple rounds, including a $25 million Series B led by Thrive Capital in 2018 and a later round led by Accel with participation from Slack's own venture fund.
Key Features
Guru's Knowledge Agents deliver AI-powered, cited answers to employee questions directly inside Slack, browsers, and other everyday tools, automatically suggesting verified Cards in a connected Slack channel without requiring a slash command.
Enterprise governance features including SOC 2 Type II, HIPAA, and GxP compliance, SSO, SCIM provisioning, and permission-aware answers ensure AI-generated responses only surface information a given employee is authorized to see.
Pricing
Guru sells three tiers, Starter, Builder, and Expert (Enterprise), all priced per seat with a 10-seat minimum, and does not offer a permanent free plan, though it provides a 30-day free trial.
Starter pricing is publicly listed at $25 per seat per month on annual billing, putting the effective floor at $250 per month, while Builder and Expert pricing require contacting Guru's sales team for a custom quote.
Key Features
Verified Knowledge Cards — Company knowledge is organized into short Cards that carry explicit verification status and expiration dates, so outdated information is flagged for review rather than silently persisting.
AI Knowledge Agents — AI agents deliver cited, permission-aware answers to employee questions, sourced directly from an organization's verified Cards.
Slack integration — Knowledge Agents attached to Slack channels automatically suggest verified answers to employee questions without a slash command, and let teammates search, share, and capture Cards without leaving Slack.
Browser extension — A browser extension surfaces relevant Cards and answers directly inside the tools employees are already using, such as their CRM or support desk.
MCP support — Support for the Model Context Protocol lets Guru's governed knowledge base be surfaced inside other AI agents and assistants an organization relies on.
Enterprise integrations — Native integrations with Salesforce, Zendesk, and Jira bring Guru's knowledge layer into customer support and sales workflows.
Permission-aware access control — Role-based access control and SSO/SCIM provisioning ensure AI answers respect the same permissions as the underlying source content.
Compliance certifications — SOC 2 Type II, HIPAA, and GxP compliance support deployment in regulated industries with strict data-handling requirements.
Pros & Cons
Pros
Verified Cards with expiration dates directly address the stale-knowledge problem common in traditional wikis.
Deep, purpose-built Slack integration, reflecting Slack's own early investment in the company, makes Guru easy to adopt inside existing chat workflows.
Permission-aware AI answers with citations reduce the risk of AI-generated responses surfacing unauthorized or unverified information.
Strong compliance posture, including SOC 2 Type II, HIPAA, and GxP, suits regulated industries like healthcare and financial services.
Guru for Good offers discounted pricing for eligible nonprofit organizations.
Cons
No permanent free tier; only a 30-day free trial is available before a paid plan is required.
A 10-seat minimum on paid plans raises the effective entry cost above the advertised per-seat price for very small teams.
Builder and Enterprise/Expert pricing is not published, requiring a sales conversation to get an actual quote.
Less general-purpose than broad workplace search tools, since Guru's value depends on teams maintaining well-curated Cards.
Feature set is narrower than an all-in-one wiki and documentation tool like Notion or Confluence for teams that also need long-form docs and project management.
Guru is used to organize company knowledge into short, verified Cards and deliver AI-powered, cited answers to employee questions inside Slack, browsers, and other everyday work tools.
Does Guru have a free plan?
No, Guru does not offer a permanent free tier, but it provides a 30-day free trial across its plans so teams can evaluate core features before committing.
How much does Guru cost?
Guru's Starter plan is publicly listed at $25 per seat per month on annual billing with a 10-seat minimum, putting the effective floor at $250 per month, while Builder and Enterprise pricing require contacting Guru's sales team for a custom quote.
How does Guru integrate with Slack?
Guru's Knowledge Agents can be connected to specific Slack channels to automatically suggest verified answers to employee questions, and teammates can search, share, and capture Cards without leaving Slack.
Who founded Guru and when?
Guru was founded in 2013 by Rick Nucci and Mitchell Stewart and publicly launched in early 2014; the company is headquartered in Philadelphia, Pennsylvania.
What makes Guru's knowledge base different from a regular wiki?
Guru's Cards carry explicit verification status and expiration dates, so subject-matter experts are prompted to review and re-verify content, which helps prevent the stale, outdated information common in traditional wikis.