GetResponse review 2026: email marketing, automation, landing pages and pricing plans compared. See features, pros, cons and top alternatives.
Category
Email Marketing
Pricing
Freemium, from Free (paid plans from about $19/month)
Verified
Not yet
Last updated
July 18, 2026
Founded
1998
Headquarters
Gdansk, Poland
Free PlanWeb AppFree TrialAPIAIFreemiumTemplates
Overview
GetResponse is an all-in-one online marketing platform built around email marketing and automation, founded in Poland in 1998 by Simon Grabowski, who still leads the company as CEO.
Over more than two decades the product has expanded from simple autoresponders into a broader suite covering landing pages, conversion funnels, webinars, paid newsletters, course creation, and AI-assisted content tools.
Key Features
The platform's core is a drag-and-drop email builder paired with a visual marketing automation workflow editor that supports conditional branching based on subscriber behavior.
Additional modules cover landing pages, e-commerce conversion funnels, webinars, SMS and web push notifications, a course creator, and paid newsletter subscriptions, making it a genuine multi-tool platform rather than a single-purpose email sender.
Pricing
GetResponse offers a free plan for very small lists plus four paid tiers, Starter, Marketer, Creator, and a custom-priced Enterprise/Max plan, priced primarily by contact list size and feature access.
Annual billing brings roughly an 18% discount versus monthly billing, and every paid tier includes unlimited monthly email sends regardless of list size.
Key Features
Email marketing and autoresponders — Drag-and-drop email builder with templates, unlimited monthly sends on paid plans, and automated autoresponder sequences.
Marketing automation — Visual workflow builder for behavior-based automations, cart abandonment recovery, and multi-step customer journeys.
Landing pages and websites — Built-in landing page and simple website builder with signup forms, no separate hosting required.
Conversion funnels — Pre-built sales and lead-generation funnel templates for e-commerce and digital product sales.
Webinars — Native webinar hosting for live and on-demand sessions, supporting up to 100 attendees on the Creator plan.
Course creator — Tools for building and selling online courses directly from the platform, including student management.
AI content generation — AI-assisted tools for writing subject lines, email copy, and full campaigns.
SMS and push notifications — SMS marketing credits and unlimited web push notifications on higher-tier plans for multichannel outreach.
Pros & Cons
Pros
Genuinely usable free plan and 30-day free trial with no credit card required
Broad all-in-one feature set (email, funnels, webinars, courses) reduces need for separate tools
Strong deliverability reputation and two decades of email infrastructure experience
Competitive pricing relative to the breadth of included features
E-commerce integrations with Shopify, WooCommerce, and other major platforms
Cons
Automation builder and reporting are less advanced than dedicated enterprise platforms like HubSpot or Marketo
Interface and template design can feel dated compared to newer competitors
Pricing scales quickly as contact list size grows
Some advanced features (custom IP, dedicated account management) are locked behind the custom-priced Enterprise tier
Free plan is limited enough that most serious users will need to upgrade quickly
Pricing
Free $0 Monthly
Starter From $19/month Monthly or annual (annual discount ~18%)
Marketer From $54/month Monthly or annual (annual discount ~18%)
Creator From $62/month Monthly or annual (annual discount ~18%)
Enterprise / Max Custom pricing Custom
Frequently Asked Questions
Is GetResponse free to use?
GetResponse offers a free plan with limited contacts and features, plus a 30-day free trial of paid plans that does not require a credit card.
How much does GetResponse cost?
Paid plans start around $19 per month for the Starter tier on a small contact list, with Marketer and Creator tiers priced higher, and a custom-priced Enterprise/Max plan for large organizations.
Who founded GetResponse?
GetResponse was founded by Simon Grabowski in Gdansk, Poland, originally launched around 1997-1998 as an email automation script for his own travel listings business.
Does GetResponse include landing pages and webinars?
Yes, landing pages and signup forms are included on all paid plans, and webinar hosting is available starting on the Creator plan.
What are the main alternatives to GetResponse?
Common alternatives include Mailchimp, ActiveCampaign, Klaviyo, Constant Contact, and Brevo, depending on whether the buyer prioritizes e-commerce, automation depth, or price.
Does GetResponse support e-commerce and abandoned cart recovery?
Yes, GetResponse integrates with major e-commerce platforms and includes abandoned cart recovery, promo codes, and revenue reporting starting on the Marketer plan.