Encharge review: B2B SaaS marketing automation with visual flows and behavior-based email. Compare pricing tiers, features, integrations, and alternatives.
Encharge is a marketing automation platform built specifically for B2B SaaS companies, combining a visual flow builder with behavior-based email triggers so teams can automate onboarding, trial conversion, and churn-prevention sequences based on how customers actually use their product.
Founded in 2018 in Sofia, Bulgaria by Kalo Yankulov and Slav Ivanov, Encharge has grown as a bootstrapped company with a small team, focusing narrowly on SaaS lifecycle marketing rather than trying to compete as a broad, all-purpose marketing suite.
The platform's canvas-based flow builder lets teams chain together triggers, conditions, and actions to build multi-step automations, with native integrations into Stripe, Chargebee, Segment, HubSpot, Salesforce, and Zapier so flows can react to billing events and product usage, not just email opens.
Additional capabilities include advanced contact segmentation, transactional email sending on higher tiers, webhooks and a documented API for custom event tracking, and free built-in email verification to protect sender reputation.
Encharge prices by number of subscribers on two core tiers: Growth starts at $99/month (or $79/month billed annually) for up to 2,000 subscribers, and Premium starts at $159/month (or $129/month billed annually) for the same subscriber baseline with deeper CRM and e-commerce integrations.
Both tiers scale in price with list size, and overage emails cost $100 per additional 100,000 sends. A custom-priced Enterprise tier is available for lists over 50,000 subscribers, and every plan includes a 14-day free trial rather than a permanent free tier.
Encharge is used by B2B SaaS companies to automate behavior-based email marketing, including trial onboarding, conversion nurture sequences, churn prevention, and customer lifecycle segmentation.
Encharge's Growth plan starts at $99/month (or $79/month billed annually) for up to 2,000 subscribers, and the Premium plan starts at $159/month (or $129/month billed annually) for the same subscriber count. Custom Enterprise pricing is available above 50,000 subscribers.
No. Encharge does not offer a permanent free tier, but every paid plan includes a 14-day free trial.
Encharge was founded in 2018 by Kalo Yankulov and Slav Ivanov and is headquartered in Sofia, Bulgaria.
Encharge integrates natively with Stripe, Chargebee, Segment, Zapier, and, on the Premium plan, HubSpot, Salesforce, WooCommerce, and Shopify, alongside a general API and webhooks.
The closest competitors are Customer.io and ActiveCampaign, both of which offer similar flow-based, behavior-triggered marketing automation for SaaS and e-commerce companies.