Emplifi in 2026: pricing tiers, social marketing, customer care, and commerce features reviewed for this enterprise customer experience platform.
Category
Social Media
Pricing
Custom / Quote-based, from From $1,249/month (Social Marketing Essential); other products are custom-quoted
Verified
Not yet
Last updated
July 18, 2026
Founded
2021
Headquarters
Columbus, Ohio, United States
Web AppAPIAITemplates
Overview
Emplifi is an enterprise customer experience platform formed in June 2021 from the merger of Socialbakers, a social media analytics company, and Astute Solutions, a customer engagement company founded in 1995.
Headquartered in Columbus, Ohio, with roughly 540-550 employees across North America, Europe, and Asia, Emplifi is backed by investors including Sixth Street and Audax Private Equity at a valuation of around $1 billion.
Key Features
The platform is organized into three pillars: Social Marketing for publishing, scheduling, and analytics; Social Care for unified customer service across social and messaging channels; and Social Commerce for connecting social engagement to on-site shopping and reviews.
Emplifi is increasingly positioned around AI-driven 'Autonomous Customer Experience' automation, with some of its most advanced predictive features in the Intelligent tiers still in the process of general rollout.
Pricing
Emplifi prices each of its three product pillars in Essential, Advanced, and Intelligent tiers. Social Marketing publishes starting prices of roughly $1,249/month for Essential and $2,499/month for Advanced, with Intelligent custom-quoted.
Social Care and Social Commerce tiers are entirely custom-quoted, and Emplifi states that all plans include unlimited user licenses and unlimited owned social profile connections, with pricing scaled to business outcomes rather than seat count.
Key Features
Social media publishing and scheduling — Plan, schedule, and publish content across major social platforms from a single content calendar.
Social media analytics and benchmarking — Measure campaign performance and benchmark against competitors using inherited Socialbakers analytics technology.
Unified social customer care inbox — Manage customer service inquiries from multiple social and messaging channels in one unified agent inbox.
AI-assisted customer care automation — Use AI-driven automation and suggested responses to help support teams handle high volumes of customer inquiries.
Ratings and reviews management — Collect, monitor, and respond to customer ratings and reviews as part of the Social Commerce pillar.
Social commerce integration — Connect social content and engagement directly to on-site shopping experiences to drive conversions.
Unlimited user licenses — All Emplifi plans include unlimited user seats rather than charging per additional team member.
Unlimited owned profile connections — Connect an unlimited number of owned brand social profiles across supported platforms on any plan.
Pros & Cons
Pros
Combines social marketing, customer care, and commerce in one connected platform rather than requiring separate tools
Unlimited user licenses and unlimited owned profile connections on all plans, unusual in an industry that typically charges per seat
Deep analytics heritage inherited from Socialbakers, a well-established social analytics brand
Recognized as a Leader by Gartner in the social customer experience space in 2026
Cons
Pricing for Social Care and Social Commerce is entirely custom-quoted with nothing published publicly
Published Social Marketing starting prices, from roughly $1,249/month, put it out of reach for small businesses and solo marketers
Some of the most advanced 'Intelligent' AI-driven features are not yet generally available across all product lines
Enterprise-focused positioning means a sales conversation is required to get full pricing for most of the suite
Pricing
Social Marketing Essential From $1,249/month Monthly
Social Marketing Advanced From $2,499/month Monthly
Social Marketing Intelligent Custom quote Custom
Social Care Essential Custom quote Custom
Social Care Advanced Custom quote Custom
Social Commerce Essential Custom quote Custom
Social Commerce Advanced Custom quote Custom
Frequently Asked Questions
How much does Emplifi cost?
Emplifi's Social Marketing product publishes starting prices of roughly $1,249/month for the Essential tier and $2,499/month for Advanced, while Social Care, Social Commerce, and the top Intelligent tiers are priced via custom quote.
When was Emplifi founded?
Emplifi was formed in June 2021 through the rebranding and merger of Socialbakers and Astute Solutions, the latter of which was originally founded in 1995.
Where is Emplifi headquartered?
Emplifi is headquartered in Columbus, Ohio, United States, with employees across North America, Europe, and Asia.
What products does Emplifi offer?
Emplifi's suite is organized into three pillars: Social Marketing for publishing and analytics, Social Care for unified customer service, and Social Commerce for connecting social engagement to on-site shopping and reviews.
Does Emplifi charge per user seat?
No. Emplifi states that all of its plans include unlimited user licenses and unlimited owned social profile connections, with pricing scaled to business outcomes instead of seat count.
Who are Emplifi's main competitors?
Emplifi competes primarily with Sprinklr, Hootsuite, Sprout Social, and Khoros across enterprise social media marketing and customer care.