Ecwid by Lightspeed is a cloud ecommerce platform starting at $5/month. Compare its Starter, Venture, Business, and Unlimited plans and key features.
Category
Ecommerce
Pricing
Subscription, from $5/month
Verified
Not yet
Last updated
July 18, 2026
Founded
2009
Headquarters
Montreal, Quebec, Canada (originally founded in Ulyanovsk, Russia)
Web AppiOSFree TrialAndroidAPITemplates
Overview
Ecwid, now branded Ecwid by Lightspeed, is a cloud ecommerce platform founded in 2009 by Ruslan Fazlyev and Yury Zaytsev, built around the idea of an embeddable storefront widget rather than a standalone website builder.
The company was acquired by publicly traded Lightspeed Commerce (NYSE: LSPD) in 2021 and now operates as part of the Lightspeed product family, headquartered in Montreal, Canada.
Key Features
Ecwid lets merchants embed a store into an existing website built on WordPress, Wix, Squarespace, or a custom site, and sell simultaneously through Instagram, Facebook, and online marketplaces from one product catalog.
It includes mobile apps for iOS and Android, a documented API, automated tax calculation, abandoned cart recovery, wholesale pricing, and point-of-sale integration on higher tiers.
Pricing
Ecwid offers four tiers: Starter at $5/month (10 products), Venture at $35/month (100 products), Business at $65/month (2,500 products), and Unlimited at $149/month (unlimited products), each roughly 16% cheaper when billed annually.
There are no setup or transaction fees on any plan, and all tiers include unlimited bandwidth and storage.
Key Features
Embeddable storefront — Adds ecommerce functionality directly into an existing website, blog, or page without requiring a full site rebuild.
Multi-channel selling — Sells the same product catalog across a website, Instagram, Facebook, and online marketplaces from one dashboard.
Mobile management apps — Native iOS and Android apps let merchants manage orders, inventory, and settings from a phone.
No transaction fees — Ecwid charges no setup or transaction fees on sales across every pricing tier.
Automated tax calculation — Calculates applicable sales tax automatically based on order destination on Venture tier and above.
Point-of-sale integration — The Unlimited plan connects online inventory with in-person POS systems for unified retail selling.
Abandoned cart recovery — Automatically emails customers who leave items in their cart without completing checkout, available from the Business tier.
Developer API — A documented API supports custom integrations and headless storefront development.
Pros & Cons
Pros
Low entry price starting at $5 per month with no transaction fees on any plan
Can be embedded into an existing website rather than requiring a full rebuild
Backed by publicly traded Lightspeed Commerce, giving it financial stability and a broader POS ecosystem
Unlimited bandwidth and storage included even on the lowest-priced plan
Cons
Product limits on Starter (10) and Venture (100) plans require upgrading as a catalog grows
Point-of-sale integration is only available on the top Unlimited tier
Multiple staff accounts require the Business plan or higher
Less suited to merchants who want an all-in-one standalone site builder rather than an embedded widget
Pricing
Starter $5/month Monthly or annual
Venture $35/month ($29/month billed annually) Monthly or annual
Business $65/month ($49/month billed annually) Monthly or annual
Unlimited $149/month ($119/month billed annually) Monthly or annual
Frequently Asked Questions
How much does Ecwid cost?
Ecwid's plans start at $5 per month for Starter and go up to $149 per month for Unlimited, with roughly 16% savings when billed annually.
Does Ecwid charge transaction fees?
No, Ecwid charges no setup fees and no transaction fees on sales across any of its pricing plans.
Who owns Ecwid?
Ecwid is owned by Lightspeed Commerce Inc. (NYSE: LSPD), a publicly traded Canadian ecommerce and point-of-sale company, following its 2021 acquisition.
Can I add Ecwid to a website I already have?
Yes, Ecwid is designed to be embedded into an existing website, such as one built on WordPress, Wix, or Squarespace, rather than requiring a new site.
Does Ecwid have a mobile app?
Yes, Ecwid offers native apps for iOS and Android for managing orders and inventory on the go.
Who founded Ecwid?
Ecwid was founded in 2009 by software engineers Ruslan Fazlyev and Yury Zaytsev, originally in Ulyanovsk, Russia.