Cruise Automation Review, Pricing & Features

Cruise Automation, GM's autonomous vehicle unit, had robotaxi funding cut in December 2024. See its founding, the 2023 incident and current 2026 status.

Category
Automation
Pricing
Not applicable in 2026; historically Cruise operated a metered robotaxi ride-hailing service in select cities rather than a purchasable software product, from Not applicable, robotaxi service is no longer operating
Verified
Not yet
Last updated
July 19, 2026
Founded
2013
Headquarters
San Francisco, California, United States

Cruise's Origins and Rise Under GM

Cruise Automation was founded in 2013 by Kyle Vogt and Dan Kan in San Francisco, initially building autonomous driving technology before General Motors acquired a controlling stake for approximately 581 million dollars in 2016. Under GM's backing, Cruise built extensive supporting infrastructure, including HD mapping, simulation testing, and a remote assistance operations center, and developed the Cruise Origin, a purpose-built driverless vehicle concept.

Cruise became one of the earliest companies to operate SAE Level 4 driverless robotaxi rides without a human safety driver in a dense US city, launching commercial driverless service in San Francisco and expanding testing to additional markets, while also piloting autonomous delivery partnerships such as one with Walmart.

The October 2023 Incident and Leadership Change

In October 2023, a Cruise robotaxi in San Francisco struck and dragged a pedestrian who had already been hit by a separate, human-driven vehicle. The incident led California regulators to suspend Cruise's driverless operating permits statewide, and the company paused its driverless operations nationwide while conducting safety reviews.

The fallout was severe for Cruise's leadership: co-founder and CEO Kyle Vogt resigned in November 2023. Vogt subsequently founded The Bot Company, a separate startup building consumer household robots, which raised roughly 150 million dollars in seed funding and reached a valuation of around 550 million dollars by mid-2024.

GM Ends Robotaxi Funding in December 2024

On December 10, 2024, General Motors announced it would stop funding Cruise's robotaxi development, citing the scale of investment required and an increasingly competitive robotaxi market. Since its 2016 investment, Cruise had accumulated more than 10 billion dollars in operating losses against less than 500 million dollars in revenue, making continued independent robotaxi investment unattractive to GM.

Instead of pursuing commercial robotaxi services, GM folded the majority-owned Cruise LLC into its broader internal technical teams, redirecting the underlying technology toward advanced driver assistance systems for personally owned vehicles. GM expected the restructuring to complete in the first half of 2025 and to reduce annual spending by roughly 1 billion dollars, with Cruise's headcount falling from around 2,300 at the announcement to approximately 1,472 by May 2026.

Key Features

Pros & Cons

Pros

  • Was among the first companies to operate commercial, no-safety-driver robotaxi rides in a major US city
  • Backed by General Motors' manufacturing scale and capital during its growth phase
  • Built extensive simulation, mapping, and remote assistance infrastructure that advanced the broader autonomous vehicle field
  • Piloted real-world autonomous delivery partnerships, including with Walmart
  • Contributed substantial research and real-world driving data that now informs GM's personal-vehicle autonomy and ADAS efforts

Cons

  • No longer operates a public robotaxi service as of 2026 following GM's December 2024 funding decision
  • The October 2023 pedestrian dragging incident caused a nationwide suspension of driverless operating permits
  • Accumulated more than 10 billion dollars in cumulative operating losses against less than 500 million dollars in revenue since 2016
  • Experienced major leadership turnover, including the CEO's resignation in November 2023
  • Workforce has been substantially reduced, falling from around 2,300 employees in late 2024 to approximately 1,472 by May 2026
  • Company's original robotaxi mission has effectively ended, with technology repurposed toward GM's personal-vehicle ADAS roadmap instead

Frequently Asked Questions

Is Cruise still operating robotaxis in 2026

No, General Motors stopped funding Cruise's robotaxi development in December 2024 and folded the business into GM's technical teams, and Cruise does not operate a public robotaxi service as of 2026.

What happened in October 2023

A Cruise robotaxi in San Francisco struck and dragged a pedestrian who had already been hit by a separate human-driven vehicle, leading to a nationwide suspension of Cruise's driverless operating permits.

Who founded Cruise Automation

Cruise was founded in 2013 by Kyle Vogt and Dan Kan in San Francisco.

Who owns Cruise now

General Motors, which acquired a controlling stake in 2016, owns Cruise and has folded the majority-owned Cruise LLC into GM's broader internal technical teams.

Why did GM stop funding Cruise's robotaxi development

GM cited the substantial time and capital needed to scale a robotaxi business profitably alongside an increasingly competitive robotaxi market, after Cruise accumulated more than 10 billion dollars in operating losses since 2016.

What is Cruise doing now instead of robotaxis

GM is redirecting Cruise's autonomous vehicle technology and remaining personnel toward advanced driver assistance systems for personally owned GM vehicles rather than a public robotaxi fleet.

What happened to Cruise's CEO Kyle Vogt

Kyle Vogt resigned as CEO in November 2023 following the October 2023 safety incident, and later founded The Bot Company, a household robotics startup.

How many people work at Cruise now

Cruise's reported headcount was approximately 1,472 as of May 2026, down from around 2,300 employees at the time of GM's December 2024 announcement.

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