Campaign Monitor is an email marketing platform with drag-and-drop templates and automation. See 2026 pricing tiers, features, and pros/cons.
Category
Email Marketing
Pricing
Subscription (tiered by subscriber count), from From about $13/month (Lite plan)
Verified
Not yet
Last updated
July 18, 2026
Founded
2004
Headquarters
Nashville, Tennessee, USA (Marigold HQ); originally founded in Sydney, Australia
Web AppFree TrialAPIAIFreemiumTemplates
Overview
Campaign Monitor was founded in 2004 in Sydney, Australia, by Ben Richardson and Dave Greiner as a bootstrapped, designer-friendly email marketing tool. After a 2017 merger to form CM Group and further acquisitions and investment, the business was rebranded as Marigold in 2023, with Campaign Monitor continuing as its email marketing product for small and mid-market customers.
Marigold is headquartered in Nashville, Tennessee, after having sold its larger enterprise business to Zeta Global in 2025 while retaining Campaign Monitor.
Key Features
Campaign Monitor centers on a drag-and-drop email builder with customizable templates, audience segmentation, A/B testing, and campaign analytics, plus AI-assisted email writing and behavior-triggered automation journeys.
Higher tiers add transactional email, send-time optimization, pre-built engagement segments, and a drag-and-drop website builder.
Pricing
Pricing scales with subscriber count and send volume across five tiers: a limited Free trial, Lite (from ~$13/month), Essentials (from ~$31/month, unlimited sends), Premier (from ~$171/month), and custom Enterprise pricing. A 15% discount is available for nonprofits.
Key Features
Drag-and-Drop Email Builder — Build campaigns with customizable templates without writing code.
AI-Assisted Writing — AI email-writing tools to draft and refine campaign copy.
Marketing Automation Journeys — Trigger email sequences based on subscriber behavior and events.
Audience Segmentation — Target campaigns to specific subscriber segments.
A/B Testing — Test subject lines and content variations to optimize performance.
Transactional Email — Send order confirmations and other transactional messages (Lite plan and up).
Send-Time Optimization — Automatically times sends for individual subscriber engagement (Premier plan).
Campaign Analytics — Reporting on opens, clicks, and campaign performance.
Pros & Cons
Pros
Established platform with a long track record dating back to 2004
Easy-to-use drag-and-drop builder suited to non-technical marketers
Unlimited sends on Essentials and higher tiers
15% discount available for nonprofit organizations
Cons
Pricing scales with subscriber list size, which can get expensive for larger lists
The entry Lite plan caps monthly sends rather than offering unlimited sending
Ownership changes (CM Group to Marigold, and the 2025 sale of the enterprise business to Zeta Global) have added brand confusion
Fewer advanced e-commerce automation features than commerce-focused competitors
Pricing
Free Trial $0 30-day trial
Lite From ~$13/month monthly or annual
Essentials From ~$31/month monthly or annual
Premier From ~$171/month monthly or annual
Enterprise Custom annual
Frequently Asked Questions
Is Campaign Monitor free?
Campaign Monitor offers a 30-day free trial supporting up to 500 contacts and 500 sends with limited reporting; ongoing use requires a paid Lite, Essentials, Premier, or Enterprise plan.
Who owns Campaign Monitor now?
Campaign Monitor is owned by Marigold, a marketing technology company formed in 2023 from the merger of CM Group and Cheetah Digital. Marigold is headquartered in Nashville, Tennessee.
How much does Campaign Monitor cost?
Paid plans start at roughly $13/month for the Lite tier, scaling to about $31/month for Essentials and $171/month for Premier, with pricing increasing based on subscriber count. Enterprise pricing is custom.
Does Campaign Monitor offer a nonprofit discount?
Yes, Campaign Monitor offers a 15% discount for qualifying nonprofit organizations.