Braze is an enterprise customer engagement platform for email, push, SMS, in-app, and web messaging. See features, pricing model, and who it's for.
Category
Email Marketing
Pricing
Usage-based (custom enterprise pricing)
Verified
Not yet
Last updated
July 18, 2026
Founded
2011
Headquarters
New York, NY, USA
Web AppiOSAndroidEnterpriseAPIAI
Overview
Braze is an enterprise customer engagement platform founded in 2011 and headquartered in New York City. It went public on the Nasdaq (BRZE) in 2021 and employs roughly 2,000 people. The platform helps marketing and growth teams orchestrate personalized, cross-channel messaging driven by real-time customer data.
Key Features
Canvas, Braze's visual journey builder, lets teams design multi-step campaigns across email, push, SMS, in-app messaging, and web push from a single interface, triggered by behavioral or attribute-based data.
Braze AI adds predictive segmentation, send-time optimization, content generation assistance, and Sage AI decisioning, while Currents streams engagement data out to a company's own warehouse or CDP for further analysis.
Pricing
Braze does not publish pricing; costs are usage-based, driven by monthly active users, message volume, and selected modules. Entry-level contracts for smaller MAU volumes are commonly reported in the $30,000 to $60,000 per year range, with large enterprise deals exceeding $500,000 annually.
Key Features
Canvas Journey Orchestration — Visual builder for multi-step, multi-channel customer journeys triggered by real-time data.
Cross-Channel Messaging — Sends personalized messages across email, push, SMS, in-app, and web from one platform.
Braze AI / Sage AI Decisioning — AI-powered segmentation, content assistance, and next-best-action decisioning within journeys.
Real-Time Customer Data Layer — Ingests behavioral and transactional data in real time to trigger event-based messaging.
Currents Data Streaming — Streams engagement data out to a company's data warehouse or CDP for further analysis.
Predictive Segmentation & Send-Time Optimization — Uses AI to build audience segments and optimize message delivery timing.
Native SDKs — SDKs for iOS, Android, and web enable in-app and push messaging integration.
Pros & Cons
Pros
Real-time, event-triggered messaging across many channels from one platform
Strong journey-orchestration tooling (Canvas) for complex lifecycle campaigns
Public company with mature enterprise support and integration ecosystem
AI-driven personalization and decisioning features
Cons
No public pricing; enterprise contracts often run into six figures annually
No self-serve free plan, so it's inaccessible to small businesses or solo marketers
Requires SDK integration and data engineering resources to implement well
Steeper learning curve than simpler email-marketing tools
Frequently Asked Questions
What is Braze used for?
Braze is used by marketing and growth teams to orchestrate personalized customer messaging campaigns across email, push, SMS, in-app, and web channels.
How much does Braze cost?
Braze doesn't publish pricing; it's usage-based on monthly active users and message volume, with entry contracts commonly starting around $30,000 to $60,000 per year.
Is Braze a CDP?
No, Braze is a customer engagement platform focused on messaging and journey orchestration; it integrates with CDPs like Segment rather than replacing them.
What channels does Braze support?
Email, mobile push, SMS/MMS, in-app messages, web push, and content cards.
Who owns Braze / is it a public company?
Braze has traded on the Nasdaq under the ticker BRZE since its November 2021 IPO.