Boulevard is booking and business management software for salons, spas, and med spas, covering scheduling, payments, POS, and marketing.
Boulevard is a business management and booking platform purpose-built for salons, spas, and medical spas, unifying the operational tools these appointment-based businesses need into a single system rather than requiring separate booking, payment, and marketing tools.
Founded in 2016 in Los Angeles by Matt Danna and Sean Stavropoulos, both former Fullscreen colleagues, Boulevard began as an online booking tool and has since grown into a broader, AI-driven SaaS platform covering scheduling, point of sale, payments, and client marketing for self-care businesses.
The company has raised roughly 188 million dollars in total funding, most recently an 80 million dollar Series D round in July 2025 that valued Boulevard at approximately 800 million dollars, reflecting significant growth in a niche vertical software category focused specifically on appointment-based beauty and wellness businesses.
At its core, Boulevard provides appointment scheduling built around the specific needs of salons, spas, and med spas, including service menus, staff and room scheduling, and client booking through a branded online booking page.
The platform includes integrated point-of-sale checkout and payment processing, letting businesses take card-present and card-not-present payments directly through Boulevard rather than a separate payment processor, along with proprietary card reader hardware.
Client marketing tools round out the platform, including two-way text messaging and email marketing campaigns for retention and rebooking, along with client relationship management and reporting features tailored to tracking business performance across one or multiple locations, with a dedicated offering for multi-location salon and spa franchises.
For standard salons and spas, Boulevard offers three tiers per location: Essentials at 176 dollars per month, or 159 dollars per month billed annually, with 100 free two-way texts and 500 free email blasts monthly; Premier at 293 dollars per month, or 263 dollars annually, with 250 free texts; and Prestige at 410 dollars per month, or 369 dollars annually, with 2,500 free texts.
Medical spas are served by separate Aesthetics-branded bundles, with an Aesthetics Starter Bundle at 410 dollars per month, or 369 dollars annually, and a higher Aesthetics Bundle at 468 dollars per month, or 421 dollars annually.
Payment processing is billed separately from the subscription at 2.65 percent plus 15 cents per card-present transaction and 3.65 percent plus 15 cents per card-not-present transaction, and the optional Boulevard Duo card reader costs 149 dollars; there is no publicly listed free plan or free trial, so pricing typically requires going through a sales demo.
Boulevard is built specifically for salons, spas, and medical spas, covering scheduling, point of sale, payments, and marketing.
Standard plans range from 159 to 410 dollars per month per location depending on the tier and billing cycle, with separate Aesthetics bundles for med spas priced from 369 to 468 dollars per month.
Boulevard does not publicly list a free plan or free trial; prospective customers typically go through a sales demo.
Boulevard charges 2.65 percent plus 15 cents for card-present transactions and 3.65 percent plus 15 cents for card-not-present transactions.
Boulevard was founded in 2016 by Matt Danna and Sean Stavropoulos, former coworkers at Fullscreen.
Boulevard has raised approximately 188 million dollars in total, including an 80 million dollar Series D round in July 2025 at an 800 million dollar valuation.
Yes, Boulevard offers dedicated pricing and features for salon and spa businesses operating across multiple locations or franchises.
Boulevard is headquartered in Los Angeles, California.