Better Proposals is proposal software with e-signatures, in-document payments, and 250+ templates. Compare pricing plans, features, pros, cons and FAQs.
Better Proposals is a proposal creation and e-signature platform built for freelancers, agencies, and B2B sales teams. Founded by Adam Hempenstall and launched publicly in 2015, the London-based company has grown as a bootstrapped, VC-free business focused on one narrow job: turning a written scope of work into a polished, trackable, signable web document in minutes instead of hours.
Rather than being a broad document-workflow suite, Better Proposals focuses specifically on the proposal-to-signature-to-payment moment in the sales process, with proposal-specific analytics like page-by-page view time and signature timestamps.
Users start from one of 250+ industry-specific templates and customize copy, pricing tables, and branding without design skills. Interactive pricing tables let recipients select optional add-ons before approving, and legally binding e-signatures close the deal on the same page.
Built-in payment collection (via Stripe, PayPal, or GoCardless) lets clients pay a deposit or full invoice at the moment they sign. Real-time notifications and analytics show exactly when a proposal is opened, which sections get read, and when it's signed, helping reps time their follow-ups.
Better Proposals uses per-user, tiered pricing with no permanently free plan. Starter is the entry tier for solo users with capped monthly sends; Premium removes the user cap and adds CRM integrations, API/Zapier access, and a custom domain; Enterprise adds collaboration and approval controls for larger teams. Annual billing is discounted versus monthly.
No, Better Proposals does not offer a permanently free plan; all tiers are paid subscriptions, though annual billing lowers the monthly cost.
Yes, proposals can include native payment collection through Stripe, PayPal, or GoCardless so clients can pay at the moment they sign.
Yes, every plan includes legally binding e-signatures built into the proposal itself.
Starter is limited to 1 user and 10 sent documents per month; Premium removes the user cap, raises the document limit, and adds a custom domain, CRM integrations, and API/Zapier access.
Yes, on Premium and Enterprise plans it connects to CRMs like HubSpot, Salesforce, and Pipedrive, plus about 50 other tools via native integrations or Zapier.