Better Proposals vs Proposify

Better Proposals and Proposify solve the same core job, turning static quotes into trackable, signable, on-brand documents, but they are built for different…

Best for Better Proposals: Better Proposals fits freelancers, solo consultants, and small agencies that want a low starting price, fast template-based setup, and payment collection built into the same signed document.
Best for Proposify: Proposify fits small-to-mid sales teams that want a visual drag-and-drop editor and formal approval workflows to keep pricing and terms consistent before a proposal is sent.

At a Glance

 Better ProposalsProposify
Primary categoryDocuments & E-signatureDocuments & E-signature
RatingNot documentedNot documented
Pricing modelSubscriptionSubscription (per-user, monthly or annual billing) with a free trial
Starting price$19/monthFrom $19/user/month (Basic plan, billed annually; $29/user/month billed monthly)
Free planNot documentedNot documented
Free trialYesYes
PlatformsWebWeb
Team collaborationNot documentedNot documented
AI featuresNot documentedNot documented
Public APIYesYes

Key Differences

Entry-level pricing

Better Proposals: Starter plan starts at $13/user/month billed annually for 1 user and up to 10 documents per month

Proposify: Team plan starts around $19-29 per user/month billed annually

For a solo user or very small team, the per-seat cost difference compounds quickly over a year

Built-in payment collection

Better Proposals: Payment integrations let a signed proposal trigger an immediate deposit or invoice payment inside the same document

Proposify: Not documented as a feature in the provided facts

Collecting payment at the moment of signature removes a separate invoicing step and speeds up cash flow

Editor style

Better Proposals: Uses templates and a reusable content library, no drag-and-drop editor explicitly documented

Proposify: Includes a dedicated drag-and-drop visual editor for arranging text, images, video, and pricing blocks

A visual block editor gives more layout control for teams that want highly customized document design

Approval workflows

Better Proposals: Manager approvals and content locking are only available on the top Enterprise tier

Proposify: Approval workflows are documented as a core feature, routing non-standard pricing or terms to managers before sending

Approval gating prevents reps from sending inconsistent pricing or terms without oversight

CRM integration tier

Better Proposals: CRM integrations with HubSpot, Salesforce, and Pipedrive require the Premium tier or above

Proposify: CRM integrations are included starting on the entry Team plan

Where CRM sync sits in the pricing ladder affects the real cost of getting proposal data into a sales pipeline

Automated follow-up

Better Proposals: Offers an add-on automation feature called Nudge to re-engage clients who have not opened or signed

Proposify: Includes scheduled follow-up notifications described as automated reminders

Automated nudging reduces manual chasing of unresponsive prospects

Top-tier pricing transparency

Better Proposals: All three tiers, including Enterprise, publish exact per-user prices

Proposify: The top Business tier is custom-quoted rather than publicly priced

Published pricing lets a buyer budget without a sales call, while custom quotes require direct contact

Monthly document caps

Better Proposals: Starter and Premium plans cap documents at 10 and 50 per month respectively, with unlimited only on Enterprise

Proposify: No document caps are documented in the provided plan details

A document cap can force an upgrade for teams sending a high volume of proposals

Company origin and founding year

Better Proposals: Founded in 2015, headquartered in Brighton, United Kingdom

Proposify: Founded in 2013, headquartered in Halifax, Nova Scotia, Canada

Longevity and location can matter for support hours, data residency preferences, or vendor due diligence

Core positioning

Better Proposals: Explicitly built around a single interactive document that combines proposal, signature, and payment

Proposify: Explicitly built around standardizing the proposal process across a sales team with editor and approval controls

The two tools optimize for different bottlenecks, closing the payment gap versus closing the consistency gap

Feature-by-Feature

Proposal creation

FeatureBetter ProposalsProposify
Template libraryAvailableAvailable
Reusable content blocksAvailableAvailable
Drag-and-drop visual editorNot documentedAvailable

Pricing and quoting

FeatureBetter ProposalsProposify
Interactive pricing tablesAvailableAvailable
Complex CPQ or configure-price-quote supportLimitedLimited

Signing and payments

FeatureBetter ProposalsProposify
Built-in electronic signaturesAvailableAvailable
In-document payment collectionAvailableNot documented

Tracking and follow-up

FeatureBetter ProposalsProposify
Open tracking and time-on-section analyticsAvailableAvailable
Automated follow-up remindersAvailableAvailable

Team collaboration

FeatureBetter ProposalsProposify
Manager approval workflowsAvailableAvailable
Content locking and permissionsAvailableAvailable
Simultaneous editing and inline commentingAvailableNot documented

Integrations

FeatureBetter ProposalsProposify
CRM integrationsAvailableAvailable
API accessAvailableAvailable
Custom domain and brand stylingAvailableNot documented

Pricing and plans

FeatureBetter ProposalsProposify
Published pricing for all tiersAvailableLimited
Free trialAvailableAvailable
Permanent free planUnavailableNot documented

Pricing Compared

Starting price reflects the lowest paid tier, not the full cost for every team size or usage level.

Better Proposals

Starter — $19/user/month monthly (annual billing discounted)
Premium — $29/user/month monthly (annual billing discounted)
Enterprise — $49/user/month monthly (annual billing discounted)

Proposify

Basic — $19/user/month (annual) or $29/user/month (monthly) Monthly or annual
Team — $41/user/month (annual) or $49/user/month (quarterly) Quarterly or annual
Business — From $3,900/year (custom) Annual
Enterprise — Custom Annual

Pros & Cons

Better Proposals

Pros

  • Fast to produce a polished, on-brand proposal without design skills
  • Signature and payment collection happen in the same document, shortening the sales cycle
  • Detailed view/open analytics help reps prioritize follow-up
  • Bootstrapped, founder-led company with a long operating history and no VC pressure to pivot

Cons

  • No permanently free plan; entry tier caps both users and monthly sends
  • CRM integrations and API/Zapier access are locked behind the Premium tier and above
  • Not a general-purpose e-signature or contract tool, so it's a poor fit outside sales proposals
  • Custom template design is a separate paid service rather than included

Proposify

Pros

  • Purpose-built for sales proposals rather than generic document signing
  • Detailed document analytics show exactly how prospects engage with a proposal
  • Interactive, on-brand pricing tables help increase average deal size
  • Strong CRM integrations on the Team plan and above
  • SOC 2 Type II certified and GDPR compliant

Cons

  • Per-user pricing can get expensive for larger sales teams
  • Salesforce integration is a paid add-on only available on the Business plan
  • Document send limits and overage fees apply on lower-tier plans
  • Business and Enterprise pricing requires contacting sales rather than transparent self-serve pricing

Use Cases

Choose Better Proposals: Better Proposals fits freelancers, solo consultants, and small agencies that want a low starting price, fast template-based setup, and payment collection built into the same signed document.
Choose Proposify: Proposify fits small-to-mid sales teams that want a visual drag-and-drop editor and formal approval workflows to keep pricing and terms consistent before a proposal is sent.
Need both: An agency running both quick freelance-style pitches and larger managed sales deals might trial both tools side by side to compare which workflow, payment-in-document versus approval-gated sending, fits each type of deal.

Better Proposals

  • Agency proposal creation — Marketing and web design agencies use templates and a content library to send consistent, branded proposals quickly.
  • Freelance client pitches — Freelancers replace manually formatted Word/PDF proposals with trackable, signable web documents.
  • B2B sales closing — Sales teams use pricing tables and payment collection to shorten the time between proposal and signed, paid deal.

Proposify

  • Sales teams standardizing proposal content — Mid-market sales organizations use Proposify to enforce consistent branding and approved content across every rep's proposals.
  • Agencies sending client-facing quotes — Marketing, design, and consulting agencies use Proposify to send polished, interactive scopes of work and pricing to prospective clients.
  • Enterprises needing proposal governance — Larger organizations use Business and Enterprise plans to control who can edit templates and pricing via roles, permissions, and SSO.

Frequently Asked Questions

Is Better Proposals or Proposify cheaper?

Better Proposals is cheaper at the entry level, starting at $13/user/month billed annually versus Proposify's roughly $19-29 per user/month for its entry Team plan, though Proposify's top Business tier is custom-quoted so a full enterprise comparison depends on negotiated pricing.

Can clients pay directly through the proposal in either tool?

Better Proposals explicitly supports built-in payment collection, letting a signed proposal trigger a deposit or invoice payment in the same document, while Proposify's provided facts do not document a payment collection feature.

Which tool is better for a freelancer or solo user?

Better Proposals is the better fit for a solo user because its Starter plan is built around a single seat at a lower starting price, whereas Proposify's plans are structured around multi-user teams.

Do both Better Proposals and Proposify have e-signatures?

Yes, both tools document legally binding electronic signatures built directly into the proposal document, so no separate e-signature tool is needed with either platform.

Which tool has stronger approval workflows for sales teams?

Both document manager approval workflows, but Proposify includes this as a named core feature on its Business plan while Better Proposals only offers it at the very top Enterprise tier alongside content locking and advanced permissions.

Do Better Proposals and Proposify integrate with CRM software?

Yes, both integrate with CRM platforms, but Better Proposals requires the Premium tier or above while Proposify includes CRM integration starting on its entry-level Team plan.

Read the full Better Proposals review · Read the full Proposify review