Avo helps teams design and enforce clean analytics tracking plans. See Avo's features, pricing plans, and how it compares to spreadsheets in 2026.
Avo is a data governance platform purpose-built for product analytics tracking plans. Instead of teams managing event schemas in spreadsheets that quickly go stale, Avo gives product managers, engineers, and data analysts a shared, collaborative interface to define what events, properties, and data types get tracked across a company's apps and websites.
Founded in 2018 by former QuizUp product leaders and backed by GGV Capital and Y Combinator, Avo has grown into a tool used by data-driven product teams to prevent the broken, inconsistent event data that commonly undermines analytics dashboards and A/B testing.
The platform's core idea is to catch analytics data-quality problems before they ship, using design-time validation, generated tracking code, and post-launch monitoring, rather than discovering bad data weeks later in a dashboard.
Avo's tracking plan editor is a collaborative workspace where teams define events, event properties, naming conventions, and value types, with branching and approval workflows similar to a code review process for analytics changes. Stakeholders across the company can comment and review changes without needing edit access.
Codegen turns the approved tracking plan into strongly typed tracking libraries for platforms like iOS, Android, web (JavaScript/TypeScript), and backend languages, so developers get autocomplete and compile-time errors if they try to send an event that does not match the design, rather than finding out after release.
Inspector observes live production analytics traffic and compares it against the tracking plan, surfacing missing events, unexpected properties, or type mismatches so teams can catch regressions quickly. Schema sync pushes validated schemas downstream into data warehouses or a company's own schema registry, and Avo integrates with tools such as Segment, Amplitude, Mixpanel, and Rudderstack.
Avo offers a free plan with two editor seats, unlimited comment-only collaborators, five stakeholder domains, and up to 100,000 events observed per month in Inspector, aimed at small teams moving off spreadsheets.
The Team plan starts at 250 dollars per month when billed annually (300 dollars per month billed monthly) and includes five editor seats, approval workflows, branch audits, and a higher Inspector volume; additional editor seats cost roughly 50 dollars per month annually or 60 dollars per month on monthly billing.
The Enterprise plan is custom-priced and adds enforceable data design standards, automated required reviews, SSO, premium support, up to 1 million events observed in Inspector, and schema sync across an organization's entire data stack.
Avo is used to design, document, and enforce analytics tracking plans, replacing spreadsheets with a collaborative interface and generating type-safe tracking code.
Avo has a free plan for two editors, a Team plan starting at $250/month billed annually, and a custom-priced Enterprise plan.
Avo was founded in 2018 by Stefania Olafsdottir, Solvi Logason, and Arni Hermann Reynisson, former product leaders at the gaming company QuizUp.
Yes, Avo integrates with common analytics and customer data platforms including Segment, Amplitude, Mixpanel, Google Analytics, and Rudderstack.
Inspector is Avo's monitoring feature that compares live production analytics events against the approved tracking plan and flags discrepancies.
No. Avo's tracking plan editor is designed for product managers, analysts, and other non-engineers, while Codegen and Inspector serve engineering and data teams.
Avo has raised approximately $3.15 million in total funding, including a $3 million seed round in 2020 led by GGV Capital.
Avo serves teams from early-stage startups moving off spreadsheets up to large enterprises needing enforced data governance standards.