Apttus was a CLM and CPQ software company that merged with Conga in 2020 and took the Conga name. See its history and where the brand stands today.
Apttus was a contract lifecycle management (CLM) and configure-price-quote (CPQ) software company founded in 2006 by Kirk Krappe, Neehar Giri, and Kent Perkocha, headquartered in San Mateo, California.
The company built its products natively on the Salesforce platform and grew into a major quote-to-cash vendor, helping enterprises manage contracts, pricing, quoting, and revenue processes.
Apttus operated largely bootstrapped until 2013, when it raised a 37 million US dollar Series A round from investors including K1 Capital, ICONIQ, and Salesforce.
On May 7, 2020, Apttus announced it was acquiring Conga, another quote-to-cash and document automation vendor, in a deal valued at roughly 715 million US dollars.
Rather than keeping the Apttus name, the combined company chose to operate under the Conga brand, with former Apttus CEO Frank Holland leading the newly unified company.
The merger combined CPQ, CLM, document generation, process automation, and eSignature capabilities under one roof, serving more than 10,000 enterprise and mid-market customers at the time.
Apttus does not have current, independent pricing because it is no longer sold as a standalone brand; the apttus.com domain now redirects directly to conga.com.
Prospective buyers researching Apttus's former CPQ and CLM products should evaluate Conga's current CPQ and CLM offerings directly, since that is where the underlying technology and support now live.
Historical Apttus pricing followed typical enterprise CPQ/CLM norms (custom, quote-based pricing tied to user counts and modules), but these figures are no longer relevant given the rebrand.
No. Apttus merged with Conga in 2020 and the combined company operates under the Conga name; apttus.com now redirects to conga.com.
Apttus provided contract lifecycle management (CLM) and configure-price-quote (CPQ) software, built largely natively on the Salesforce platform.
Apttus was founded in 2006 by Kirk Krappe, Neehar Giri, and Kent Perkocha in San Mateo, California.
Apttus acquired Conga in a 2020 deal valued at about 715 million US dollars and the combined company chose to operate under the Conga brand rather than the Apttus name.
There is no current Apttus pricing; buyers should look at Conga's current CPQ and CLM pricing, since that is where the former Apttus products now live.
Yes, in practice. Conga is the surviving brand of the 2020 Apttus-Conga merger, led by former Apttus CEO Frank Holland.
Apttus offered CPQ, CLM, revenue management, and related quote-to-cash tools, all now continued under the Conga product line.