Apple designs iPhone, Mac, iPad and Apple Watch hardware plus App Store, iCloud and Apple Business services. See its history, scale and pricing model for 2026.
Apple is a multinational technology company founded in 1976 by Steve Jobs, Steve Wozniak, and Ronald Wayne. Headquartered in Cupertino, California, Apple designs, manufactures, and markets consumer electronics, computer software, and online services, and it is one of the most valuable companies in the world.
The company's product line spans the iPhone smartphone, Mac desktop and laptop computers, iPad tablets, Apple Watch, AirPods, Apple TV, and Apple Vision Pro, all built around Apple's own operating systems: iOS, iPadOS, macOS, watchOS, and visionOS.
Beyond hardware, Apple operates a large services business, including the App Store, iCloud, Apple Music, Apple TV+, Apple Arcade, Apple Pay, and business-oriented offerings such as Apple Business Essentials and Apple Business Manager for organizations managing fleets of Apple devices.
Apple's ecosystem is defined by tight integration between hardware, software, and services, letting devices like iPhone, Mac, and Apple Watch work together through features such as Handoff, Universal Clipboard, and iCloud sync.
For developers and businesses, Apple provides the App Store as a distribution channel reaching over a billion devices, the Apple Developer Program for building and shipping software, and device management tools for IT administrators.
Apple's services layer includes cloud storage (iCloud), payments (Apple Pay), media subscriptions (Apple Music, Apple TV+, Apple Arcade), and security and privacy features that are marketed as a core differentiator versus competitors.
Apple does not have a single price point; hardware ranges from budget accessories to several-thousand-dollar professional Mac and Vision Pro configurations, and pricing varies by product, configuration, region, and carrier or financing arrangement.
Apple's services are generally sold as recurring subscriptions, often billed monthly, with bundles like Apple One combining multiple services (music, video, storage, arcade) at a discount versus buying each separately.
Business customers can subscribe to Apple Business Essentials, which combines device management, support, and iCloud storage into per-user, per-month plans, reflecting Apple's broader shift toward recurring services revenue alongside its traditional hardware sales model.
Apple sells consumer hardware such as iPhone, Mac, iPad, Apple Watch, and AirPods, plus a growing range of digital services including the App Store, iCloud, Apple Music, Apple TV+, and Apple Pay.
Apple was founded on April 1, 1976 by Steve Jobs, Steve Wozniak, and Ronald Wayne.
Apple's headquarters, known as Apple Park, is located in Cupertino, California, United States.
There is no single Apple price since it sells many product lines at different price points, plus recurring subscription services; pricing varies by product, configuration, and region.
Yes. Apple Business Essentials and Apple Business Manager provide subscription-based device management, support, and storage plans aimed at small and mid-sized organizations.
Apple employs roughly 166,000 people worldwide and generates trailing twelve month revenue of approximately 451 billion US dollars, making it one of the largest companies in the world by market capitalization.
Apple is best described as an integrated hardware and services company; hardware sales remain the largest revenue source, but its Services segment, including the App Store and subscriptions, is a fast-growing, high-margin part of the business.