Tally vs Typeform

Tally and Typeform solve the same broad problem, collecting form responses, but they are built for different jobs. Tally is a document-style form builder that…

Best for Tally: Tally is the better fit for budget-conscious freelancers, startups, and small teams who need unlimited forms with payments, e-signatures, and conditional logic without paying anything to start.
Best for Typeform: Typeform is the better fit for marketing and recruiting teams that want a conversational, video-capable respondent experience and automated lead scoring, and are willing to pay for purpose-built plans.

At a Glance

 TallyTypeform
Primary categoryFormsContent Marketing
RatingNot documentedNot documented
Pricing modelfreemiumfreemium
Starting priceFreeFree (10 responses/month)
Free planYesNot documented
Free trialNot documentedNot documented
PlatformsWebNot documented
Team collaborationNot documentedNot documented
AI featuresNot documentedYes
Public APIYesNot documented

Key Differences

Free tier availability

Tally: Tally offers a forever-free plan with unlimited forms and submissions, including logic, payments, signatures, and file uploads

Typeform: Typeform has no free tier; Basic starts at 28 dollars a month with a cap of only 100 responses monthly

Teams testing form tools or running low-budget projects need to know whether they can get real functionality without paying

Core editing paradigm

Tally: Tally uses a document-style editor where you type content and insert fields with slash commands

Typeform: Typeform presents forms conversationally, one question at a time, designed for higher completion rates

The editing and respondent experience shapes both how fast forms are built and how respondents engage with them

Payments, signatures, and file uploads

Tally: Tally includes Stripe payment collection, e-signatures, and file uploads on its free plan

Typeform: Not documented in the available Typeform facts

Built-in payment and signature collection removes the need for separate tools or integrations in order forms and contracts

Conditional logic and calculated fields

Tally: Tally supports branching logic and dynamic calculated fields that update results in real time

Typeform: Not documented in the available Typeform facts

Dynamic forms that adapt to respondent answers reduce irrelevant questions and can compute results like quotes or scores

Video questions

Tally: Not documented in the available Tally facts

Typeform: Typeform allows video to be embedded directly into form questions

Video questions can make a form feel more personal and engaging, which matters for brand-facing surveys

Automated lead scoring

Tally: Not documented in the available Tally facts

Typeform: Typeform automatically scores leads based on form responses

Automatic scoring helps sales teams prioritize follow-up without manually reviewing every submission

Purpose-built plan tiers

Tally: Tally's plans (Free, Pro, Business) are general-purpose rather than use-case specific

Typeform: Typeform offers separately priced, purpose-built tiers, Talent for recruiting and Growth Flow for lead generation

Niche tiers can bundle exactly the features a specific team needs, but add pricing complexity

Named integrations versus integration breadth

Tally: Tally names specific native integrations: Google Sheets, Notion, Airtable, Slack, Zapier, Make, and Pipedream

Typeform: Typeform is described as offering hundreds of third-party integrations, without specific platforms named

Buyers need to confirm their exact tool stack is supported rather than relying on a general integration count

Developer API

Tally: Tally provides a documented REST API to create forms, manage fields, and fetch or delete submissions

Typeform: Not documented in the available Typeform facts

A documented API is required for teams building custom automation or integrations beyond native connectors

Multi-language and RTL support

Tally: Tally forms can be presented in 45+ languages with right-to-left layout support

Typeform: Not documented in the available Typeform facts

Built-in localization removes the need for manual translation work when serving international respondents

Feature-by-Feature

Core Form Building

FeatureTallyTypeform
Document-style editor (type and insert fields)AvailableUnavailable
Conversational one-question-at-a-time formatUnavailableAvailable
Video embedded in questionsNot documentedAvailable
Pre-built template libraryAvailableNot documented

Logic and Automation

FeatureTallyTypeform
Conditional branching logicAvailableNot documented
Calculated fieldsAvailableNot documented
Automated lead scoringNot documentedAvailable

Payments, Signatures, and Files

FeatureTallyTypeform
Stripe payment collectionAvailableNot documented
E-signature captureAvailableNot documented
File uploadsAvailableNot documented

Customization and Branding

FeatureTallyTypeform
Remove builder brandingAvailableNot documented
Custom domainAvailableNot documented
Custom CSSAvailableNot documented

Integrations and Developer Tools

FeatureTallyTypeform
Native third-party integrationsAvailableAvailable
Webhook supportAvailableNot documented
Documented developer REST APIAvailableNot documented

Localization and Accessibility

FeatureTallyTypeform
Multi-language support (45+ languages)AvailableNot documented
Right-to-left layout supportAvailableNot documented

Analytics and Insights

FeatureTallyTypeform
Form visit and drop-off analyticsAvailableNot documented
Automated lead scoring analyticsNot documentedAvailable

Team Collaboration

FeatureTallyTypeform
Unlimited team membersAvailableNot documented
Workspaces and foldersAvailableNot documented

Pricing and Plans

FeatureTallyTypeform
Free planAvailableUnavailable
Purpose-built plan tiersNot documentedAvailable
Custom-quoted enterprise planUnavailableAvailable

Pricing Compared

Starting price reflects the lowest paid tier, not the full cost for every team size or usage level.

Tally

Free — EUR 0 N/A
Pro — EUR 20/month monthly or yearly (2 months free annually)
Business — EUR 65/month monthly or yearly (2 months free annually)

Typeform

Free — $0/month monthly
Basic — $28/month billed annually ($39/month monthly) annual or monthly
Plus — $56/month billed annually annual or monthly
Business — $91/month billed annually annual or monthly
Talent — $119/month billed annually ($91/month annual rate cited) annual or monthly
Growth Flow — $266/month annual, 14-day free trial
Enterprise — Custom pricing custom

Pros & Cons

Tally

Pros

  • Free plan includes unlimited forms and submissions, rare among competitors
  • Simple, document-like editor is fast to learn and use
  • Supports advanced logic, payments, and e-signatures even on the free tier
  • Clean, minimal form designs that feel modern out of the box
  • Affordable paid plans compared to many enterprise form and survey tools

Cons

  • Free plan still shows Tally branding on forms
  • Fewer advanced analytics and reporting features than dedicated survey platforms
  • Smaller integration ecosystem than long-established competitors like Typeform
  • Team collaboration requires a paid plan
  • Fair-usage limits on the free plan are not precisely quantified publicly

Typeform

Pros

  • Distinctive, highly engaging conversational form format that stands out from generic form builders
  • AI-assisted form creation speeds up building surveys and lead-gen forms
  • Strong integrations with major CRM and marketing tools
  • Specialized plans for recruiting and sales lead-enrichment use cases

Cons

  • Free plan response limit is very restrictive at just 10 responses per month
  • Pricing rises quickly with response volume and added users compared to some competitors
  • Higher-tier plans required for features like drop-off analysis and priority support
  • Add-ons for contacts and automations increase total cost beyond the base plan price

Use Cases

Choose Tally: Tally is the better fit for budget-conscious freelancers, startups, and small teams who need unlimited forms with payments, e-signatures, and conditional logic without paying anything to start.
Choose Typeform: Typeform is the better fit for marketing and recruiting teams that want a conversational, video-capable respondent experience and automated lead scoring, and are willing to pay for purpose-built plans.
Need both: An agency or growth team might use Tally's free tier for internal, logic-heavy operational forms while running external-facing lead-gen or recruiting funnels on Typeform to take advantage of its conversational format and lead scoring.

Tally

  • Lead capture and waitlists — Startups collect signups and lead information through embedded or standalone forms.
  • Customer feedback surveys — Businesses gather structured feedback using conditional logic to tailor questions to respondents.
  • Event and application forms — Organizations collect registrations, applications, or payments through a single custom form.

Typeform

  • Lead generation forms — Marketing teams use Typeform's conversational forms to capture and qualify leads with higher completion rates than static forms.
  • Customer and employee surveys — HR and customer experience teams run feedback surveys using Typeform's engaging, branded question flows.
  • Recruiting and candidate screening — Recruiters use Typeform's Talent plan with video Q&A to screen candidates before interviews.

Frequently Asked Questions

Which is cheaper, Tally or Typeform?

Tally is cheaper, since it offers a forever-free plan with unlimited forms and submissions, while Typeform has no free tier and its Basic plan starts at 28 dollars a month with a cap of only 100 responses monthly.

Does Typeform have a free plan?

No, Typeform has no free tier; its lowest-priced Basic plan starts at 28 dollars a month and is capped at 100 responses monthly.

Can Typeform collect payments within a form like Tally can?

This is not documented in Typeform's available facts, whereas Tally confirms built-in Stripe payment collection, e-signatures, and file uploads, available even on its free plan.

Which tool supports video questions in forms?

Typeform supports embedding video directly into form questions; this capability is not documented for Tally.

Is Tally suitable for beginners?

Yes, Tally is designed around an intuitive document-style editor with a short learning curve, since you build forms by typing content and inserting fields with slash commands rather than using a drag-and-drop canvas.

Does Tally provide a developer API?

Yes, Tally offers a documented REST API for programmatically creating forms, managing fields, and fetching or deleting submissions, documented at developers.tally.so.

Read the full Tally review · Read the full Typeform review