Plann vs Tailwind

Compare Plann and Tailwind on pricing, features, platforms, and ratings.

At a Glance

 PlannTailwind
Primary categorySocial MediaSocial Media
RatingNot documentedNot documented
Pricing modelFreemiumfreemium
Starting priceFree (limited plan); paid plans from $12.50/month billed annuallyFree (paid plans from $17.99/month billed annually)
Free planYesYes
Free trialNot documentedNot documented
PlatformsiOS, AndroidiOS
Team collaborationNot documentedNot documented
AI featuresYesYes
Public APINot documentedNot documented

Pricing Compared

Starting price reflects the lowest paid tier, not the full cost for every team size or usage level.

Plann

Free — $0 N/A
Power User — $12.50/month (billed annually) or $15/month billed monthly Monthly or annual
Build — $25/month (billed annually) or $30/month billed monthly Monthly or annual
Grow — $62.50/month (billed annually) or $75/month billed monthly Monthly or annual

Tailwind

Free Forever — $0 monthly
Pro — $17.99/month (billed annually, $29.99 month-to-month) monthly or annual
Advanced — $29.99/month (billed annually, $54.99 month-to-month) monthly or annual
Max — $49.99/month (billed annually, $99.99 month-to-month) monthly or annual

Pros & Cons

Plann

Pros

  • Strong visual grid-planning tools, especially for Instagram-first brands
  • Supports a wide range of platforms including TikTok, LinkedIn, Pinterest and YouTube Shorts
  • Usable free plan for testing before committing to a paid tier
  • Team and agency features like approval flows and client links on higher plans
  • Backed by Linktree's resources following the 2024 acquisition

Cons

  • Free plan is limited to Instagram scheduling only, capping its usefulness for multi-platform creators
  • Higher tiers needed to unlock multi-brand and team collaboration features
  • AI credits are capped on lower tiers, limiting how much AI content generation is available
  • Smaller ecosystem and integration library compared to larger competitors like Hootsuite

Tailwind

Pros

  • Deep, purpose-built feature set for Pinterest that generic schedulers lack
  • Official Pinterest partner status with long-standing platform integration
  • Built-in design tools and Canva integration speed up content creation
  • Free plan available for testing before committing to a paid tier
  • Strong analytics tailored specifically to visual discovery platforms

Cons

  • Free plan's 5 posts per month is very limiting for active accounts
  • Primarily focused on Pinterest and Instagram, with fewer networks supported than general-purpose schedulers
  • Higher tiers needed to unlock unlimited design templates and multiple accounts
  • Monthly billing is notably more expensive than the discounted annual rate
  • AI credit limits on lower plans can restrict AI-assisted content generation

Use Cases

Plann

  • Instagram grid planning — Creators and brands visually arrange posts on a grid to preview aesthetic flow before publishing.
  • Multi-platform content scheduling — Small businesses schedule and manage posts across Instagram, TikTok, Facebook and LinkedIn from one calendar.
  • Agency client management — Social media agencies manage multiple client brands, approval workflows and shareable content calendars in one account.

Tailwind

  • Pinterest traffic growth — Bloggers and e-commerce sellers schedule and optimize Pins to drive consistent website traffic over time.
  • E-commerce social promotion — Online stores turn product catalogs into scheduled Pinterest and Instagram content to drive sales.
  • Small team content calendars — Marketing teams plan, design, and approve visual social content collaboratively in one calendar.

Read the full Plann review · Read the full Tailwind review