Plann and Sked Social both schedule and manage content across many networks, but differ sharply on free access and compliance posture. Plann offers a genuine…
Best for Plann: Solo creators or small brands who want to start on Instagram scheduling for free indefinitely, upgrading only when they need more brands, AI credits, or team collaboration.
Best for Sked Social: Agencies and teams needing SOC 2 Type 2 compliance (relevant for enterprise and healthcare clients), native publishing across 10 platforms including Google Business Profile and Snapchat, and flat team-based pricing instead of per-seat fees.
At a Glance
Plann
Sked Social
Primary category
Social Media
Social Media
Rating
Not documented
Not documented
Pricing model
Freemium
Subscription (tiered annual or monthly plans)
Starting price
Free (limited plan); paid plans from $12.50/month billed annually
$24/month (Basic, billed annually at $290/year)
Free plan
Yes
Not documented
Free trial
Not documented
Not documented
Platforms
iOS, Android
iOS, Android
Team collaboration
Not documented
Not documented
AI features
Yes
Yes
Public API
Not documented
Yes
Key Differences
Free access
Plann: Free Forever plan: 1 brand, 1 user, Instagram-only scheduling, 30 AI credits/month, 5 video posts/month.
Sked Social: No permanent free plan — only a 14-day free trial.
A no-cost entry point matters for solo creators testing a tool before committing budget.
Compliance certification
Plann: Facts don't mention a compliance certification.
Sked Social: SOC 2 Type 2 certified.
SOC 2 Type 2 is often a procurement requirement for enterprise and healthcare clients handling sensitive data.
Platform coverage
Plann: Auto-posts to Instagram, TikTok, Pinterest, Facebook, LinkedIn, YouTube Shorts, and Threads (7 platforms).
Sked Social: Natively publishes to Instagram, TikTok, YouTube, Pinterest, Threads, Facebook, Snapchat, Google Business Profile, LinkedIn, and X (10 platforms).
Sked Social covers additional networks — Snapchat, Google Business Profile, and X — not listed in Plann's facts.
Pricing structure
Plann: Scales per brand (1 brand on Power User, 2 on Build, 5 on Grow), priced $12.50-$62.50/month.
Sked Social: Uses flat team-based pricing per plan, from $24/month (Basic) up to a Custom tier from $249/month.
Per-brand tiering versus flat team pricing changes how cost scales as an agency adds clients or brands.
Approval workflows
Plann: Team chat, notifications, and approval workflows are included starting on the Build plan ($25/month).
Sked Social: Internal and external approval workflows are an add-on on the Grow plan rather than included by default, per the facts, with full inclusion at the Accelerate tier.
Client-facing agencies need to know at what price tier approval workflows become available.
Feature-by-Feature
Scheduling & Platforms
Feature
Plann
Sked Social
Platforms supported
Available
Available
Visual drag-and-drop calendar
Available
Not documented
Mobile apps (iOS/Android)
Available
Available
Built-in video editor
Not documented
Available
Team & Compliance
Feature
Plann
Sked Social
Approval workflows
Available
Limited
SOC 2 Type 2 certification
Not documented
Available
Unified inbox
Not documented
Available
Pricing & Plans
Feature
Plann
Sked Social
Free plan
Available
Unavailable
Entry paid price
Available
Available
AI caption generation
Available
Available
Pricing Compared
Starting price reflects the lowest paid tier, not the full cost for every team size or usage level.
Plann
Free — $0 N/A
Power User — $12.50/month (billed annually) or $15/month billed monthly Monthly or annual
Build — $25/month (billed annually) or $30/month billed monthly Monthly or annual
Grow — $62.50/month (billed annually) or $75/month billed monthly Monthly or annual
Sked Social
Basic — $24/month Billed annually at $290/year
Grow — $58/month Billed annually at $690/year
Accelerate — $166/month Billed annually at $1,990/year
Custom — From $249/month Custom
Pros & Cons
Plann
Pros
Strong visual grid-planning tools, especially for Instagram-first brands
Supports a wide range of platforms including TikTok, LinkedIn, Pinterest and YouTube Shorts
Usable free plan for testing before committing to a paid tier
Team and agency features like approval flows and client links on higher plans
Backed by Linktree's resources following the 2024 acquisition
Cons
Free plan is limited to Instagram scheduling only, capping its usefulness for multi-platform creators
Higher tiers needed to unlock multi-brand and team collaboration features
AI credits are capped on lower tiers, limiting how much AI content generation is available
Smaller ecosystem and integration library compared to larger competitors like Hootsuite
Sked Social
Pros
Strong agency and multi-brand approval workflow tools
Broad platform coverage including TikTok and Google Business Profile
AI-assisted caption writing trained on brand voice
14-day free trial with no credit card required
Responsive customer support team
Cons
Higher-tier plans become expensive as profile and user counts grow
Approval workflow add-ons cost extra on the Grow plan
Steeper learning curve for full agency feature set
Best pricing requires annual billing commitment
Extra users and profiles add incremental per-year costs
Use Cases
Choose Plann: Solo creators or small brands who want to start on Instagram scheduling for free indefinitely, upgrading only when they need more brands, AI credits, or team collaboration.
Choose Sked Social: Agencies and teams needing SOC 2 Type 2 compliance (relevant for enterprise and healthcare clients), native publishing across 10 platforms including Google Business Profile and Snapchat, and flat team-based pricing instead of per-seat fees.
Need both: An agency onboarding new solo clients on Plann's free tier while running its own compliance-sensitive enterprise accounts through Sked Social would use both depending on the client's scale and compliance requirements.
Plann
Instagram grid planning — Creators and brands visually arrange posts on a grid to preview aesthetic flow before publishing.
Multi-platform content scheduling — Small businesses schedule and manage posts across Instagram, TikTok, Facebook and LinkedIn from one calendar.
Agency client management — Social media agencies manage multiple client brands, approval workflows and shareable content calendars in one account.
Sked Social
Agency managing approvals across client brands — A marketing agency uses Sked Social's approval workflows to route content through internal and client review before publishing across several brand accounts.
Solo social media manager scheduling for one brand — An individual social media manager uses the Basic plan to schedule and publish content for a single brand across multiple platforms.
Multi-location business coordinating local profiles — A multi-location business uses Sked Social to coordinate Google Business Profile updates and social posts across many local accounts.
Frequently Asked Questions
Does Plann have a free plan?
Yes, the Free Forever plan supports 1 brand, 1 user, and Instagram-only scheduling with 30 monthly AI credits.
Who owns Plann?
Plann is owned by Linktree.
Does Sked Social have a free trial?
Yes, a 14-day free trial is available with no credit card required.
Where is Sked Social based?
Sked Social was founded in 2014 in Melbourne, Australia, and is Australian owned.
Is Sked Social SOC 2 certified?
Yes, Sked Social is SOC 2 Type 2 certified.
What platforms can I schedule to with Plann?
Instagram, TikTok, Facebook, Pinterest, LinkedIn, YouTube Shorts, and Threads.