HitKeep vs Prisme Analytics vs Rybbit

These three take different approaches to self-hosted, privacy-first analytics. HitKeep packs the most business-facing extras, including ecommerce revenue…

HitKeep

Freemium / Open Source · From Free (self-hosted); Pro from €150/year (cloud)

Best for: Agencies and ecommerce site owners who want funnels, revenue tracking, AI-crawler detection, and Search Console data together, plus a paid cloud tier for managing many client sites.

Prisme Analytics

Open Source · From Free (self-hosted, open source); hosted cloud from about EUR 8.99/month

Best for: Teams that want real-time, unlimited-retention analytics on transparent ClickHouse and Grafana infrastructure with one flat-rate hosted plan.

Rybbit

Freemium SaaS with a fully feature-complete self-hosted open-source option under AGPL-3 · From Free (3,000 events per month); paid plans from $13 per month billed annually

Best for: Teams that want a genuinely feature-complete free self-hosted build, or an affordable EU-hosted cloud option with a generous free tier.

At a Glance

 HitKeepPrisme AnalyticsRybbit
Primary categoryAnalyticsAnalyticsAnalytics
RatingNot documentedNot documentedNot documented
Pricing modelFreemium / Open SourceOpen SourceFreemium SaaS with a fully feature-complete self-hosted open-source option under AGPL-3
Starting priceFree (self-hosted); Pro from €150/year (cloud)Free (self-hosted, open source); hosted cloud from about EUR 8.99/monthFree (3,000 events per month); paid plans from $13 per month billed annually
Free planYesNot documentedYes
Free trialNot documentedYesYes
PlatformsWebNot documentedNot documented
Team collaborationNot documentedNot documentedNot documented
AI featuresNot documentedNot documentedNot documented
Public APIYesYesYes

Standout Differences

Built for agencies

HitKeep's Business cloud tier supports up to 50 sites and 20 team members with multi-client reporting, Rybbit's Pro plan removes site and team caps entirely, and Prisme Analytics bundles unlimited sites into its single flat-rate plan.

HitKeep, Prisme Analytics, Rybbit

No external database required

HitKeep runs as a single binary with embedded DuckDB and NSQ, while Prisme Analytics requires operating ClickHouse and Grafana yourself as separate infrastructure.

HitKeep, Prisme Analytics

Ecommerce and SEO-specific tracking

HitKeep is the only one of the three that natively tracks ecommerce transaction revenue, pulls in Google Search Console data, and distinguishes AI-crawler traffic from human visitors.

HitKeep

Data retention philosophy

Prisme Analytics never auto-deletes data, HitKeep applies tiered retention caps from 60 days on its free cloud plan up to 3 years on Business, and Rybbit caps retention at 5 years on its Pro plan.

HitKeep, Prisme Analytics, Rybbit

Feature-by-Feature

Deployment

FeatureHitKeepPrisme AnalyticsRybbit
Free self-hosted tierAvailableAvailableAvailable
No external database dependencyAvailableUnavailableNot documented

Analytics Depth

FeatureHitKeepPrisme AnalyticsRybbit
Ecommerce transaction trackingAvailableUnavailableUnavailable
Funnel analysisAvailableUnavailableAvailable
Session replayUnavailableUnavailableAvailable

AI and Agency Tools

FeatureHitKeepPrisme AnalyticsRybbit
AI-powered featuresAvailableUnavailableUnavailable
Multi-client agency reportingAvailableNot documentedAvailable

Data Retention

FeatureHitKeepPrisme AnalyticsRybbit
Unlimited or long-term data retentionLimitedAvailableLimited

Pricing Compared

Starting price reflects the lowest paid tier, not the full cost for every team size or usage level.

HitKeep

Self-Hosted — Free N/A
Cloud Free — Free N/A
Cloud Pro — €150/year annual
Cloud Business — €390/year annual

Prisme Analytics

Self-Hosted (Open Source) — Free N/A
Cloud Hosted — EUR 8.99/month Monthly

Rybbit

Free — $0 Monthly
Standard — $13 per month billed annually ($19 per month billed monthly) Monthly or annual
Pro — $26 per month billed annually ($39 per month billed monthly) Monthly or annual
Self-Hosted — Free Open source, AGPL-3 license

Pros & Cons

HitKeep

Pros

  • Free, unrestricted self-hosting with no external database dependencies to manage
  • Cookie-free, privacy-first tracking simplifies compliance without a consent banner
  • Native ecommerce, funnel and AI crawler tracking beyond basic pageview analytics
  • Multi-client reporting makes it well-suited for agencies managing several sites
  • Full data export avoids vendor lock-in

Cons

  • Limited public information on the company, team or funding behind the project
  • Cloud free tier caps retention at 60 days, which may be short for long-term trend analysis
  • Smaller ecosystem and community size compared to established players like Matomo or Plausible
  • EU/US-only cloud hosting regions may not suit all data residency needs
  • Self-hosting still requires basic server management skills despite the single-binary design

Prisme Analytics

Pros

  • Fully open source and self-hostable at no cost
  • GDPR, PECR, and Schrems II compliant without a cookie banner
  • Real-time reporting instead of delayed data
  • Simple, all-inclusive hosted pricing with unlimited sites and pageviews
  • Data is never auto-deleted, preserving full history

Cons

  • Company details such as founding date and team size are not publicly disclosed
  • Self-hosting requires ClickHouse and Grafana operational knowledge
  • Smaller integration ecosystem than Google Analytics
  • Single hosted pricing tier offers less flexibility for very small or very large sites
  • Less brand recognition than competitors like Plausible or Fathom

Rybbit

Pros

  • Generous free tier covering 3,000 events per month without any cost
  • No cookies required, simplifying compliance with privacy regulations
  • Self-hosted version is free and feature-complete rather than a stripped-down demo
  • Simpler interface than Google Analytics 4 while offering more depth than minimalist alternatives
  • EU-hosted cloud infrastructure supports GDPR compliance by default
  • Affordable paid tiers relative to many analytics competitors

Cons

  • Very young product, launched in 2025, with a shorter track record than established analytics tools
  • Built and maintained by a very small team, which may limit support capacity at scale
  • Self-hosting requires technical setup and ongoing maintenance
  • Advanced features on the hosted plan are gated behind the Pro tier
  • Smaller third-party integration ecosystem than long-established analytics platforms
  • Rapid early growth means the product and pricing may still change significantly

Use Cases

Choose HitKeep: Agencies and ecommerce site owners who want funnels, revenue tracking, AI-crawler detection, and Search Console data together, plus a paid cloud tier for managing many client sites.
Choose Prisme Analytics: Teams that want real-time, unlimited-retention analytics on transparent ClickHouse and Grafana infrastructure with one flat-rate hosted plan.
Choose Rybbit: Teams that want a genuinely feature-complete free self-hosted build, or an affordable EU-hosted cloud option with a generous free tier.

HitKeep

  • Privacy-compliant website analytics — Organizations subject to strict data protection requirements use HitKeep's cookie-free tracking to measure traffic without consent banners.
  • Self-hosted analytics infrastructure — Developers and technical teams self-host HitKeep's single binary to keep full control over analytics data and infrastructure.
  • Agency multi-site reporting — Marketing and SEO agencies use HitKeep's Business tier to manage analytics reporting across up to 50 client websites.

Prisme Analytics

  • Privacy-compliant analytics without cookie banners — Website owners track traffic while staying compliant with privacy regulations, without showing a cookie banner.
  • Self-hosted analytics for technical teams — Developers run Prisme on their own infrastructure for full control over analytics data.
  • Real-time traffic monitoring for content and ecommerce sites — Teams monitor live traffic and conversion events without waiting for delayed reporting.

Rybbit

  • Privacy-conscious website analytics — Site owners who want visitor analytics without cookies or personal data collection use Rybbit's cookieless tracking.
  • Self-hosted analytics for developers — Developers who want full control over their analytics infrastructure self-host Rybbit's open-source AGPL-3 codebase.
  • Google Analytics replacement — Businesses looking to move off Google Analytics use Rybbit's hosted cloud plans for a simpler, GDPR-friendly alternative.

Frequently Asked Questions

Which one needs the least infrastructure to self-host?

HitKeep needs the least, since it runs as a single binary with embedded DuckDB and NSQ, unlike Prisme Analytics, which requires operating ClickHouse and Grafana yourself.

Which tracks ecommerce revenue?

Only HitKeep among these three natively tracks ecommerce transaction revenue.

Which keeps data forever?

Prisme Analytics explicitly never auto-deletes visitor data; HitKeep and Rybbit apply retention caps that vary by plan, with HitKeep ranging from 60 days to 3 years and Rybbit capping at 5 years on its Pro plan.

Which is best for an agency managing many client sites?

HitKeep's Business cloud tier supports up to 50 sites and 20 team members with dedicated multi-client reporting, Rybbit's Pro plan removes site and team caps entirely, and Prisme Analytics' single hosted plan already includes unlimited websites.

Which has session replay?

Rybbit includes session replay on its Pro cloud plan and in its self-hosted build; HitKeep and Prisme Analytics do not document session replay.

Read the full HitKeep review · Read the full Prisme Analytics review · Read the full Rybbit review