Formsort, involve.me, and Outgrow all build multi-step, logic-driven forms, but they serve different buyers. Formsort is a low-code platform purpose-built for…
Freemium · From Free (up to 100 flow starts/month); Pro from $279/month
Best for: Healthcare, fintech, and other regulated teams that need HIPAA-compliant, low-code, multi-step eligibility and intake flows with real-time calculations.
Freemium · From Free (paid plans from $19/month billed annually)
Best for: Marketing teams and agencies that want a large template library and a generous free tier for building quiz- and calculator-driven lead funnels.
Freemium · From Free (paid plans from $22/month billed monthly, or about $14/month billed annually)
Best for: Demand-generation and growth marketers who want formula-driven calculators and built-in lead scoring to qualify leads before they reach a CRM.
At a Glance
Formsort
involve.me
Outgrow
Primary category
Forms
Forms
Forms
Rating
Not documented
Not documented
Not documented
Pricing model
Freemium
Freemium
Freemium
Starting price
Free (up to 100 flow starts/month); Pro from $279/month
Free (paid plans from $19/month billed annually)
Free (paid plans from $22/month billed monthly, or about $14/month billed annually)
Free plan
Yes
Yes
Yes
Free trial
Not documented
Yes
Yes
Platforms
Web
Web
Web
Team collaboration
Not documented
Not documented
Not documented
AI features
Not documented
Yes
Not documented
Public API
Yes
Yes
Yes
Standout Differences
Formsort is built for regulated, branching eligibility flows
A HIPAA-compliant Enterprise tier and real-time calculation engine make Formsort a fit for healthcare and fintech qualification screens.
Formsort
involve.me pairs a large template library with a generous free tier
Over 300 templates and a free plan supporting 2 live funnels give marketers a fast start before paying.
involve.me
Outgrow focuses on lead scoring and calculator logic
Point-based lead scoring and formula-driven calculators help demand-generation teams qualify leads before they reach a CRM.
Outgrow
All three support conditional branching logic
Formsort, involve.me, and Outgrow each let the questions or outcomes a respondent sees change based on earlier answers.
Formsort, involve.me, Outgrow
Feature-by-Feature
Free Tier and Compliance
Feature
Formsort
involve.me
Outgrow
Free plan available
Available
Available
Available
HIPAA compliance
Available
Unavailable
Unavailable
Logic and Testing
Feature
Formsort
involve.me
Outgrow
Conditional/branching logic
Available
Available
Available
Real-time calculations
Available
Available
Available
A/B testing
Available
Available
Available
Lead and Payment Tools
Feature
Formsort
involve.me
Outgrow
Lead scoring
Not documented
Not documented
Available
Native Stripe payments
Available
Not documented
Not documented
Pricing Compared
Starting price reflects the lowest paid tier, not the full cost for every team size or usage level.
Formsort
Free — $0 monthly
Pro — $279/month (~$233/month billed annually) monthly or annual
Enterprise — Contact for pricing custom
involve.me
Free — $0 Free forever
Start — $19/month (annual) or $29/month (monthly) Monthly or annual
Grow — $49/month (annual) or $69/month (monthly) Monthly or annual
Scale — $119/month (annual) or $139/month (monthly) Monthly or annual
Enterprise — From $399/month Annual contract only
Outgrow
Free Forms and Surveys — $0 Free
Freelancer Limited — $22/month monthly, about $14/month billed annually Monthly or annual
Freelancer Pro — $45/month monthly, about $25/month billed annually Monthly or annual
Essentials — $115/month monthly, about $95/month billed annually Monthly or annual
Business — $720/month monthly, about $600/month billed annually Monthly or annual
Enterprise — Custom (contact sales) Custom
Pros & Cons
Formsort
Pros
Purpose-built for complex, multi-step branching flows rather than simple single-page forms
HIPAA compliance at the Enterprise tier makes it a strong fit for regulated healthcare and clinical use cases
Real-time calculations and native Stripe and Salesforce integrations support revenue- and eligibility-critical flows
Low-code interface lets product and clinical operations teams iterate on flows without full engineering builds
Capital-efficient growth on modest funding suggests a stable, sustainably run company
Cons
Pricing is based on flow starts rather than completions, which can be a less intuitive metric to budget against
Pro plan at roughly $279/month is a meaningful jump from the 100-flow-start free tier for growing teams
Enterprise pricing (including HIPAA compliance) is not publicly listed and requires a sales conversation
Small team size (reportedly around nine people) relative to broader form-builder competitors may limit support bandwidth
involve.me
Pros
Generous free plan lets teams test the funnel-building workflow before paying
Large template library speeds up building common funnel types like quizzes and calculators
Conditional logic allows genuinely personalized visitor journeys, not just static forms
SOC 2 Type II and GDPR compliance make it viable for larger, compliance-conscious teams
Bootstrapped, profitable company with a track record of steady feature releases
Cons
Free plan strips out integrations and logic jumps, the platform's most useful features
Enterprise pricing starts at $399/month and requires an annual contract
Submission and visit caps on lower tiers can be restrictive for higher-traffic sites
Design customization is more limited than dedicated page builders
Smaller integration ecosystem than category leaders like Typeform
Outgrow
Pros
No-code builder makes it accessible to marketers without developer support
Strong lead scoring and qualification features tailored to demand generation
Wide range of content types beyond quizzes, including calculators and chatbots
Free plan available for testing basic forms and surveys before committing to a paid tier
Large template library across many industries
Cons
Pricing rises quickly once lead volume or content-type needs increase
Interface and logic builder can feel complex for first-time users
Design customization is more limited than dedicated form or landing page tools
Enterprise pricing is not published and requires a sales conversation
Some advanced features are gated behind higher tiers even for small teams
Use Cases
Choose Formsort: Healthcare, fintech, and other regulated teams that need HIPAA-compliant, low-code, multi-step eligibility and intake flows with real-time calculations.
Choose involve.me: Marketing teams and agencies that want a large template library and a generous free tier for building quiz- and calculator-driven lead funnels.
Choose Outgrow: Demand-generation and growth marketers who want formula-driven calculators and built-in lead scoring to qualify leads before they reach a CRM.
Formsort
Clinical trial and telehealth patient screening — Healthcare and telehealth companies use branching logic to screen patients for eligibility for specific treatments, care pathways, or clinical trials.
Insurance and financial eligibility qualification — Insurtech and fintech companies build multi-step qualification flows with real-time calculations to determine applicant eligibility and pricing.
High-conversion, multi-step lead qualification funnels — Growth teams use split testing and drop-off analytics to optimize long, branching lead-qualification funnels for conversion.
involve.me
Lead-qualifying quizzes — Marketing teams build scored or personality quizzes that segment visitors and route qualified leads to sales or a nurture sequence.
Pricing and ROI calculators — SaaS and service businesses embed interactive calculators on pricing pages to help prospects self-qualify and estimate value before booking a call.
Client campaign funnels — Agencies build and manage multiple branded funnels across client accounts using multi-user Scale or Enterprise plans.
Outgrow
Lead generation quizzes — Marketing teams build personality or recommendation quizzes that capture contact details in exchange for a personalized result.
ROI and savings calculators — Sales and marketing teams create interactive calculators that estimate cost savings or ROI to qualify prospects earlier in the funnel.
Agency client campaigns — Marketing agencies build and manage interactive content campaigns across multiple client accounts from one platform.
Frequently Asked Questions
Which of these three form builders is HIPAA-compliant?
Formsort is the only one with a documented HIPAA-compliant option, available on its Enterprise plan for healthcare, insurance, and other regulated intake flows.
Is Formsort a good fit for a marketing quiz or lead magnet?
It can build one, but Formsort is purpose-built for complex, multi-step branching flows like eligibility screening rather than the marketing-first templates and lead scoring that involve.me and Outgrow are optimized for.
Which tool has the largest template library?
involve.me, with more than 300 pre-built templates covering quizzes, ROI calculators, NPS surveys, and giveaways.
Which tool includes lead scoring out of the box?
Outgrow, which assigns point values to answers so leads can be automatically qualified and segmented before reaching a CRM; this is not a documented feature of Formsort or involve.me.
How do the free plans compare across all three?
Formsort's free plan allows up to 100 flow starts per month, involve.me's free plan allows 2 live funnels with 50 monthly submissions, and Outgrow's free plan is limited to forms and surveys only, capped at 1,200 leads per year.