Feathery, Formsort, and Tally all build multi-step forms but serve very different buyers. Tally is a free, document-style form builder aimed at startups,…
Best for: Product and engineering teams building brand-controlled, embeddable forms with advanced conditional logic and identity or payment integrations
Freemium · From Free (up to 100 flow starts/month); Pro from $279/month
Best for: Healthcare, insurtech, and fintech teams building complex, multi-step branching intake or eligibility flows, especially where HIPAA compliance is required
Best for: Startups, indie developers, and small businesses that want unlimited free forms and submissions with a simple, document-style editor
At a Glance
Feathery
Formsort
Tally
Primary category
Forms
Forms
Forms
Rating
Not documented
Not documented
Not documented
Pricing model
Freemium
Freemium
freemium
Starting price
Free
Free (up to 100 flow starts/month); Pro from $279/month
Free
Free plan
Yes
Yes
Yes
Free trial
Not documented
Not documented
Not documented
Platforms
Web
Web
Web
Team collaboration
Not documented
Not documented
Not documented
AI features
Yes
Not documented
Not documented
Public API
Yes
Yes
Yes
Standout Differences
Tally's free tier has no submission cap
Tally's free plan includes unlimited forms and unlimited submissions along with payments, signatures, and conditional logic, a rare combination compared to Feathery's 500-submission free tier and Formsort's 100-flow-start free tier.
Tally
Formsort specializes in branching eligibility flows
Formsort's real-time calculations and advanced conditional branching are purpose-built for healthcare intake, insurance eligibility, and clinical trial screening, with HIPAA compliance available at its Enterprise tier.
Formsort
Feathery offers the deepest developer SDK
Feathery's React and JavaScript SDK lets engineers embed forms directly into web and mobile applications with programmatic styling and logic, a level of embeddability not documented for Formsort or Tally.
Feathery
Feathery's pricing has moved to custom quotes
Feathery's Growth and Business tiers are now sold on a custom-quote basis rather than fixed pricing, unlike Formsort's published $279/month Pro tier or Tally's fixed EUR 20/month Pro plan.
Feathery
Identity and payment integrations favor Feathery
Feathery natively integrates identity and fraud providers like Plaid, Alloy, and LexisNexis alongside Stripe payments, integrations not documented for Formsort or Tally beyond Formsort's own native Stripe support.
Feathery
Feature-by-Feature
Core form building
Feature
Feathery
Formsort
Tally
Conditional branching logic
Available
Available
Available
Free permanent tier
Available
Available
Available
Developer and design control
Feature
Feathery
Formsort
Tally
React or JavaScript SDK for embedding
Available
Not documented
Not documented
Custom CSS and custom domain
Available
Available
Available
Payments, identity, and compliance
Feature
Feathery
Formsort
Tally
Native Stripe payment collection
Available
Available
Available
Identity or fraud verification integrations (e.g. Plaid, Alloy)
Available
Not documented
Not documented
HIPAA-compliant tier
Available
Available
Not documented
Pricing Compared
Starting price reflects the lowest paid tier, not the full cost for every team size or usage level.
Feathery
Free — $0 monthly
Growth — Custom pricing custom
Business — Custom pricing custom
Formsort
Free — $0 monthly
Pro — $279/month (~$233/month billed annually) monthly or annual
Enterprise — Contact for pricing custom
Tally
Free — EUR 0 N/A
Pro — EUR 20/month monthly or yearly (2 months free annually)
Business — EUR 65/month monthly or yearly (2 months free annually)
Pros & Cons
Feathery
Pros
Extensive customization, from natural-language conditional logic to raw JavaScript and CSS control, well beyond most form builders
Deep native integrations covering CRM, payments, identity verification, and authentication out of the box
Developer-first React and JavaScript SDK makes embedding forms into existing products straightforward
SOC 2 compliance included even on the Free tier, with HIPAA and GDPR options for regulated industries on paid tiers
Cons
Steeper learning curve for non-technical users compared to simpler tools like Tally or Typeform
Growth and Business tiers require a custom quote rather than transparent, fixed self-serve pricing
Free plan is capped at 500 monthly submissions and 5 live forms, modest limits for growing teams
Recent product and go-to-market focus has shifted heavily toward financial services and insurance, which may deprioritize general-purpose form use cases
Formsort
Pros
Purpose-built for complex, multi-step branching flows rather than simple single-page forms
HIPAA compliance at the Enterprise tier makes it a strong fit for regulated healthcare and clinical use cases
Real-time calculations and native Stripe and Salesforce integrations support revenue- and eligibility-critical flows
Low-code interface lets product and clinical operations teams iterate on flows without full engineering builds
Capital-efficient growth on modest funding suggests a stable, sustainably run company
Cons
Pricing is based on flow starts rather than completions, which can be a less intuitive metric to budget against
Pro plan at roughly $279/month is a meaningful jump from the 100-flow-start free tier for growing teams
Enterprise pricing (including HIPAA compliance) is not publicly listed and requires a sales conversation
Small team size (reportedly around nine people) relative to broader form-builder competitors may limit support bandwidth
Tally
Pros
Free plan includes unlimited forms and submissions, rare among competitors
Simple, document-like editor is fast to learn and use
Supports advanced logic, payments, and e-signatures even on the free tier
Clean, minimal form designs that feel modern out of the box
Affordable paid plans compared to many enterprise form and survey tools
Cons
Free plan still shows Tally branding on forms
Fewer advanced analytics and reporting features than dedicated survey platforms
Smaller integration ecosystem than long-established competitors like Typeform
Team collaboration requires a paid plan
Fair-usage limits on the free plan are not precisely quantified publicly
Use Cases
Choose Feathery: Product and engineering teams building brand-controlled, embeddable forms with advanced conditional logic and identity or payment integrations
Choose Formsort: Healthcare, insurtech, and fintech teams building complex, multi-step branching intake or eligibility flows, especially where HIPAA compliance is required
Choose Tally: Startups, indie developers, and small businesses that want unlimited free forms and submissions with a simple, document-style editor
Feathery
Developer-Embedded Product Onboarding — Product and engineering teams use Feathery's React and JavaScript SDK to build brand-consistent signup, onboarding, and payment forms embedded directly inside their own applications.
Financial Services Client Onboarding — Wealth management firms use Feathery to automate client onboarding, account opening, proposal generation, and account maintenance workflows with logic-driven, compliant forms.
Insurance Underwriting and Submission Intake — Insurance carriers and brokers use Feathery to automate submission intake, book roll ingestion, policy checks, and proposal generation across personal and commercial lines.
Formsort
Clinical trial and telehealth patient screening — Healthcare and telehealth companies use branching logic to screen patients for eligibility for specific treatments, care pathways, or clinical trials.
Insurance and financial eligibility qualification — Insurtech and fintech companies build multi-step qualification flows with real-time calculations to determine applicant eligibility and pricing.
High-conversion, multi-step lead qualification funnels — Growth teams use split testing and drop-off analytics to optimize long, branching lead-qualification funnels for conversion.
Tally
Lead capture and waitlists — Startups collect signups and lead information through embedded or standalone forms.
Customer feedback surveys — Businesses gather structured feedback using conditional logic to tailor questions to respondents.
Event and application forms — Organizations collect registrations, applications, or payments through a single custom form.
Frequently Asked Questions
Which of Feathery, Formsort, and Tally is completely free to use?
Tally comes closest, with a free plan that includes unlimited forms and unlimited submissions; Feathery and Formsort both offer free tiers but cap usage at 500 monthly submissions and 100 monthly flow starts respectively.
Which tool is best for healthcare intake or clinical trial screening forms?
Formsort is purpose-built for this use case, with real-time eligibility calculations, advanced branching logic, and HIPAA compliance available at its Enterprise tier.
Can I embed these forms directly into my own web or mobile app?
Feathery is the strongest option for this, offering a React and JavaScript SDK for embedding forms with programmatic styling and logic; Formsort and Tally do not document a comparable SDK.
Is Feathery still a good fit for general-purpose forms, not just fintech or insurance?
Feathery's free tier and core form-building features remain usable for general-purpose cases, but its recent product investment has concentrated on financial services and insurance, so general SaaS onboarding use cases may see less ongoing feature focus.
How does Tally's pricing compare to Feathery and Formsort?
Tally is the most affordable paid option, with a Pro plan at EUR 20 per month, compared to Formsort's Pro plan at roughly $279 per month and Feathery's Growth and Business tiers, which require a custom quote.