Close, Copper, and Keap all target small and mid-sized sales teams but optimize for different workflows: Close bakes native calling, SMS, and an AI assistant…
Subscription · From $9/user/month (billed annually)
Best for: Outbound-heavy sales teams and solo founders that want native calling, SMS, and an AI assistant included in every plan without a separate dialer tool
Best for: Teams already running their business inside Gmail and Google Workspace that want a CRM which auto-captures email and calendar activity with minimal setup
Subscription · From Approximately $249/month (Pro plan, billed annually)
Best for: Solo entrepreneurs and small service businesses that want CRM, marketing automation, and invoicing and payment collection bundled into a single platform
At a Glance
Close
Copper
Keap
Primary category
CRM
CRM
CRM
Rating
Not documented
Not documented
Not documented
Pricing model
Subscription
Subscription
Subscription
Starting price
$9/user/month (billed annually)
$23/user/month
Approximately $249/month (Pro plan, billed annually)
Free plan
Not documented
Yes
Not documented
Free trial
Yes
Yes
Yes
Platforms
Web, iOS, Android
Web, iOS, Android
Web, iOS, Android
Team collaboration
Not documented
Not documented
Not documented
AI features
Not documented
Yes
Not documented
Public API
Yes
Yes
Yes
Standout Differences
Calling, SMS, and AI included in every plan
Close bundles native calling, SMS, and the Chloe AI assistant into all four pricing tiers, though calling minutes and SMS are billed on top of the subscription at usage rates.
Close
Deepest native Google Workspace integration
Copper automatically logs emails, calls, and calendar events against the correct contact and syncs bidirectionally with Google Contacts and Calendar, and is listed as a Google-recommended CRM in the Workspace Marketplace.
Copper
Invoicing and payments built into the CRM
Keap includes quote, invoice, and payment collection tools alongside its CRM and automation engine, removing the need for a separate billing tool.
Keap
Large starting-price gap
Close starts at $9 per user per month and Copper at $23, while Keap starts around $249 per month for a bundle that includes two user licenses, reflecting its broader marketing-automation and invoicing scope plus a mandatory onboarding fee.
Close, Copper, Keap
Feature-by-Feature
Calling and AI
Feature
Close
Copper
Keap
Native calling and SMS
Available
Not documented
Available
Built-in AI assistant for calls or follow-ups
Available
Not documented
Not documented
Ecosystem and Automation
Feature
Close
Copper
Keap
Native Gmail and Google Workspace integration
Not documented
Available
Not documented
Multi-step marketing or sales automation
Available
Available
Available
Billing Tools
Feature
Close
Copper
Keap
Invoicing and payment collection
Unavailable
Unavailable
Available
No-credit-card free trial
Available
Available
Not documented
Access and Pricing
Feature
Close
Copper
Keap
Native iOS and Android mobile app
Available
Not documented
Available
Published, transparent starting price
Available
Available
Available
Pricing Compared
Starting price reflects the lowest paid tier, not the full cost for every team size or usage level.
Close
Solo — $9/user/month (annual) / $19/user/month (monthly) monthly or annual
Essentials — $35/user/month (annual) / $49/user/month (monthly) monthly or annual
Growth — $99/user/month (annual) / $109/user/month (monthly) monthly or annual
Scale — $139/user/month (annual) / $149/user/month (monthly) monthly or annual
Copper
Basic — $23/user/month (annual) / $29/user/month (monthly) Monthly or annual
Professional — $59/user/month (annual) / $69/user/month (monthly) Monthly or annual
Business — $99/user/month (annual) / $134/user/month (monthly) Monthly or annual
Keap
Pro — Approximately $249/month Billed annually
Max — Approximately $299/month Billed annually
Ultimate — Approximately $349/month Billed annually
Pros & Cons
Close
Pros
Calling, SMS, and email are native to the product, removing the need for a separate dialer tool
Predictive and Power Dialers can meaningfully increase outbound call volume per rep
Transparent, publicly published pricing with no forced sales calls to see costs
Fast setup compared to heavier enterprise CRMs
Cons
Calling and SMS usage costs are billed on top of the monthly subscription
Predictive Dialer and Workflows are locked to the two highest-priced tiers
Fewer built-in marketing-automation features than some all-in-one revenue platforms
Notable price jump from the Solo plan to the team-oriented Essentials plan
Copper
Pros
Deep, native integration with Gmail, Calendar, and the broader Google Workspace suite
Low learning curve for teams already working daily inside Gmail
Automatic activity capture significantly reduces manual data entry
Officially recommended CRM within the Google Workspace Marketplace
Cons
No permanent free plan, only a 14-day trial
Less deeply customizable than enterprise-grade CRMs like Salesforce
Best suited to Google Workspace users; less compelling for Microsoft 365-centric organizations
Contact and custom field limits on lower tiers may require upgrading as a business grows
Keap
Pros
Deep, purpose-built automation engine for small business workflows
Combines CRM, marketing and invoicing and payments in one platform
Long track record of over twenty years refined specifically for small business needs
Mobile app supports on-the-go contact and communication management
Backed by Thryv's resources following the 2024 acquisition
Cons
Relatively high starting price for a small-business tool
Mandatory one-time Kickstart onboarding fee for new Pro and Max customers
Additional user seats and contact-tier upgrades add up quickly
Steeper learning curve than lighter competitors like ActiveCampaign
Text and voice marketing capacity is metered with overage charges
Use Cases
Choose Close: Outbound-heavy sales teams and solo founders that want native calling, SMS, and an AI assistant included in every plan without a separate dialer tool
Choose Copper: Teams already running their business inside Gmail and Google Workspace that want a CRM which auto-captures email and calendar activity with minimal setup
Choose Keap: Solo entrepreneurs and small service businesses that want CRM, marketing automation, and invoicing and payment collection bundled into a single platform
Close
Outbound cold-calling teams — Use the Power or Predictive Dialer to run high-volume outbound calling campaigns directly from the CRM.
Solo founders and consultants — Manage a personal sales pipeline with built-in calling and email without paying for a full team plan.
Scaling B2B sales teams — Replace a patchwork of separate dialer, email, and CRM tools with one connected system as the team grows.
Copper
Google Workspace-native sales teams — Sales teams already operating inside Gmail and Google Calendar adopt Copper to manage pipelines without switching context to a separate app.
Relationship-driven B2B agencies — Agencies and consultancies use Copper's automatic activity capture to track client relationships with minimal manual logging.
Low-friction CRM adoption for growing businesses — Small businesses that struggled with CRM adoption due to manual data entry use Copper's automation to improve rep compliance and pipeline visibility.
Keap
Solo entrepreneur automation — Coaches and consultants automate follow-up and nurture sequences without needing a marketing team.
Service business lead-to-invoice workflow — Contractors and agencies manage leads through to invoicing and payment in one connected system.
Small business marketing automation — Non-technical small business owners run sophisticated automated campaigns without hiring developers.
Frequently Asked Questions
Which of these three CRMs is cheapest to start with?
Close has the lowest published starting price at $9 per user per month for its Solo plan, followed by Copper at $23 per user per month. Keap starts around $249 per month, but that price covers a bundle including two user licenses plus a broader marketing-automation and invoicing feature set.
Which CRM integrates most deeply with Gmail and Google Workspace?
Copper is purpose-built around native Google Workspace integration, automatically logging emails, calls, and calendar events and syncing bidirectionally with Google Contacts and Calendar.
Which one includes invoicing and payment collection?
Keap includes quote, invoice, and payment collection tools as part of its core platform. Close and Copper do not document built-in invoicing or payments.
Do Close and Copper offer free trials?
Yes. Both Close and Copper offer 14-day free trials that do not require a credit card. Keap does not document a free trial in its published pricing.
Which is best for high-volume outbound calling?
Close is built around native calling, with a Power Dialer available from its Growth plan and a Predictive Dialer on its top Scale plan.
Are there extra costs beyond the listed subscription price?
Yes for two of the three. Close bills calling minutes and SMS on a usage basis on top of the subscription. Keap typically requires a one-time Kickstart onboarding fee of roughly $499 to $999 and meters extra SMS and voice capacity. Copper's tiers are flat per-user prices, though lower tiers cap contacts and custom fields.