AWeber vs Brevo vs HubSpot

AWeber

Free trial + paid plans · From $12.49/month (billed annually)

Best for: Small businesses that want a straightforward, established email marketing tool with landing pages, e-commerce selling, and AI writing assistance at a predictable subscriber-based price.

Brevo

Freemium (usage-based on email volume for paid tiers) · From Free (paid plans from $9/month)

Best for: Cost-conscious teams with large but low-engagement contact lists who want unlimited contacts on every paid plan, plus optional SMS, WhatsApp, and a built-in sales CRM.

HubSpot

Freemium · From Free

Best for: Growing businesses that want email marketing tied to a unified free CRM from day one and expect to eventually need sales pipeline and customer service tools on the same platform.

AWeber

Brevo

HubSpot

AWeber

Pros

• Long track record (founded 1998) with a mature, stable feature set
• AI writing assistance included in paid plans
• Large integration library (750+ tools)
• Transparent tiered pricing based on subscriber count

Cons

• Pricing scales up as subscriber lists grow, which can get costly at scale
• Lite plan restricts lists, landing pages, and automations to three each
• Advanced marketing-automation depth may lag newer, automation-first platforms

Brevo

Pros

• Free plan and low-cost entry tiers make it accessible for small businesses
• Bills by email volume, not contact list size, with unlimited contacts on all paid plans
• Combines email, SMS, WhatsApp, automation, and CRM in one platform
• Available in six interface languages, suited to international teams

Cons

• Free and Starter plans include Brevo branding unless you pay extra to remove it
• Professional tier pricing jumps sharply to around $499/month
• Automation and personalization are less advanced than e-commerce-focused specialists like Klaviyo
• Deliverability and support quality can vary by plan tier per user reviews

HubSpot

Pros

• Free CRM tier is genuinely usable for unlimited users, not just a trial
• Unified data model means marketing, sales, and service teams see the same customer history
• Strong onboarding, documentation, and HubSpot Academy training resources
• Large ecosystem of integrations, templates, and certified agency partners
• Regular feature and AI investment keeps the platform competitive

Cons

• Costs escalate quickly once multiple Hubs and Professional/Enterprise tiers are needed
• Onboarding fees on higher tiers add significant upfront cost
• Contact-based pricing can penalize businesses with large but low-value contact lists
• Advanced customization is less flexible than Salesforce for complex enterprise workflows
• Some advanced automation and reporting features are locked behind expensive tiers

AWeber

• Small Business Email Newsletters — Sending regular newsletters and promotions to a customer list.
• Automated Follow-Up Sequences — Building automated welcome and nurture sequences for new subscribers.
• E-commerce Email & Payments — Selling products and collecting payments directly through email campaigns.

Brevo

• SMB Marketing Consolidation — Small businesses combine email, SMS, and light CRM into one moderately priced platform instead of multiple point tools.
• E-commerce Transactional & Marketing Email — Online stores use Brevo's Shopify/WooCommerce integrations and transactional API for order and marketing emails.

HubSpot

• Inbound marketing and lead generation — Marketing teams build landing pages, blog content, and automated nurture campaigns to attract and convert website visitors into tracked leads.
• Unified sales pipeline management — Sales reps track deals, automate follow-up sequences, and send quotes without leaving the same record customers interact with in support.
• Customer support and retention — Support teams manage tickets, publish a self-service knowledge base, and track satisfaction, all tied to the same customer history as sales and marketing.