Attio and folk are both AI-native CRMs aimed at revenue teams, but they part ways on how contacts enter the system and how much you can use for free. Attio…
Best for Attio: Teams that want to start free and grow into paid tiers, or that rely on integrations with Claude, Slack, Notion, Linear, and Stripe via API, SDK, and MCP, and want native call recording and analysis (Call Intelligence) once on the Pro plan.
Best for Folk: Teams whose pipeline is built primarily from LinkedIn relationships and need the folkX browser extension to capture and enrich contacts from LinkedIn and 7+ other platforms, plus dedicated AI assistants for follow-up, recap, and research work.
At a Glance
Attio
Folk
Primary category
CRM
CRM
Rating
Not documented
Not documented
Pricing model
Freemium
Subscription
Starting price
Free (paid plans from €29/user/month billed annually)
$24/month per member (billed annually)
Free plan
Yes
Yes
Free trial
Not documented
Yes
Platforms
Web, iOS, Android
Web, iOS, Android
Team collaboration
Not documented
Not documented
AI features
Yes
Yes
Public API
Yes
Yes
Key Differences
Free plan availability
Attio: Offers a free plan for up to 3 seats with real-time contact syncing and automatic data enrichment.
Folk: Has no permanent free plan — only a 14-day free trial before a paid plan is required.
Teams that want to trial a CRM indefinitely at zero cost, or run a very small team long-term without paying, can do so on Attio but not on folk.
Lead capture method
Attio: Logs emails, calls, and activity automatically from integrated tools (Universal Context), with no dedicated LinkedIn capture extension documented.
Folk: Uses the folkX browser extension to capture contacts directly from LinkedIn and 7+ other platforms, with waterfall enrichment to fill in missing details.
Sales and BD teams whose primary sourcing channel is LinkedIn get a purpose-built capture workflow with folk rather than relying on general activity logging.
AI feature set
Attio: Provides Ask Attio for AI-powered search and record creation, plus Workflows, Sequences, and Call Intelligence (meeting recording/analysis) on paid tiers.
Folk: Provides four named AI assistants — Follow-up, Recap, Research, and Workflow — that automate outreach, note-taking, and research tasks.
Attio's AI centers on search and call analysis; folk's centers on assistant-style task automation across the outreach cycle. Teams should match the AI style to their workflow.
API and integration access
Attio: Lists API access and documents integrations with Claude, Slack, Notion, Linear, and Stripe via API, SDK, and MCP.
Folk: Documents 5,000+ integrations on the Standard plan, but REST API access itself is gated to the Premium tier and above.
Teams needing programmatic access on an entry-level plan should check whether that access is included or requires an upgrade.
Security certification disclosure
Attio: No SOC 2 or compliance certification is documented in the available facts.
Folk: States it is SOC 2 Type I certified and GDPR compliant.
Buyers with formal vendor security review requirements may weight explicit compliance certification in the purchase decision.
Feature-by-Feature
Core Features
Feature
Attio
Folk
AI-powered search or assistants
Available
Available
Call Intelligence (meeting recording/analysis)
Available
Not documented
LinkedIn-native contact capture
Not documented
Available
Workflow automation
Available
Available
Mobile apps (iOS/Android)
Available
Available
Pricing & Plans
Feature
Attio
Folk
Free (non-trial) plan
Available
Unavailable
Entry paid tier
Available
Available
REST API access
Available
Limited
Enterprise custom pricing
Available
Available
SOC 2 / GDPR compliance stated
Not documented
Available
Free trial length
Not documented
Available
Pricing Compared
Starting price reflects the lowest paid tier, not the full cost for every team size or usage level.
Attio
Free — €0/user/month Monthly or Annual
Plus — €36/user/month (€29 billed annually) Monthly or Annual
Pro — €86/user/month (€69 billed annually) Monthly or Annual
Enterprise — Custom Annual
Folk
Standard — $30/member/month ($24/member/month billed annually) Monthly or Annual
Premium — $60/member/month ($48/member/month billed annually) Monthly or Annual
Enterprise — $100/member/month ($80/member/month billed annually) Monthly or Annual
Pros & Cons
Attio
Pros
Deep automation and configurable AI agent capabilities
Real-time data sync and flexible, customizable object modeling
Usable free plan for small teams (up to 3 seats)
Wide integration ecosystem with 50+ connected apps
Cons
Pro and Enterprise tiers get expensive on a per-seat basis at scale
Some advanced AI and automation features are limited to paid tiers
Newer entrant than legacy CRMs, so its third-party ecosystem is still maturing
Folk
Pros
Fast setup and modern, spreadsheet-like interface that is easier to learn than traditional enterprise CRMs
folkX extension makes capturing and enriching LinkedIn contacts significantly faster than manual data entry
Flexible Table-based data model adapts to sales, recruiting, fundraising, and partnership use cases without heavy customization
Strong AI enrichment and Magic Fields reduce manual research work
Backed by a credible investor (Accel) and the eFounders/Hexa startup studio track record
Cons
No perpetual free plan, only a 14-day trial, unlike some competitors such as HubSpot
Per-seat pricing means costs scale directly with team size, which can get expensive for larger teams
API access, dashboards, and custom objects are gated behind the Premium tier and above
Less mature enterprise sales and marketing automation depth compared to HubSpot or Salesforce
Enrichment and AI field usage are capped by monthly credit limits that vary by plan
Use Cases
Choose Attio: Teams that want to start free and grow into paid tiers, or that rely on integrations with Claude, Slack, Notion, Linear, and Stripe via API, SDK, and MCP, and want native call recording and analysis (Call Intelligence) once on the Pro plan.
Choose Folk: Teams whose pipeline is built primarily from LinkedIn relationships and need the folkX browser extension to capture and enrich contacts from LinkedIn and 7+ other platforms, plus dedicated AI assistants for follow-up, recap, and research work.
Need both: Organizations that source leads across LinkedIn networking and other channels at once may run a small account-management team on Attio's free plan while a BD or sales team uses folk's LinkedIn capture workflow.
Attio
Startup GTM & sales process building — Early-stage teams use Attio's flexible data model to build a CRM around their specific sales process.
Enterprise revenue operations automation — Larger sales organizations use Attio's Workflows and AI agents to automate pipeline management at scale.
Folk
Startup fundraising tracking — Founders use Folk to track investor conversations, capture contacts from LinkedIn, and manage fundraising pipelines from first outreach to closed round.
Lightweight sales CRM for small teams — Small sales teams use Folk as a faster-to-adopt alternative to heavyweight CRMs, relying on folkX to build prospect lists directly from LinkedIn.
Recruiting and candidate pipeline management — Recruiters and hiring teams use Folk's Tables and pipelines to track candidates captured from LinkedIn profiles through interview stages.
Frequently Asked Questions
Does Attio have a free plan?
Yes, Attio is free for up to 3 seats with real-time contact syncing and automatic data enrichment.
Does folk have a free plan?
No, folk has no permanent free plan — only a 14-day free trial before a paid plan is required.
What AI features does Attio offer?
Ask Attio for AI-powered search and record creation, plus AI-driven lead research and account monitoring.
What AI features does folk include?
Four assistants: Follow-up, Recap, Research, and Workflow, which automate outreach, note-taking, and research tasks.
How much do Attio and folk cost to start?
Attio's Plus plan starts at €36/user/month (€29 billed annually); folk's Standard plan starts at $30/member/month ($24 billed annually).
Does folk integrate with LinkedIn?
Yes, via the folkX browser extension, which connects the CRM to LinkedIn and 7+ other platforms for contact capture.