Apollo.io and DealHub CPQ cover different halves of a sales motion. Apollo.io finds prospects, automates outreach, and supports deal execution with a 230M+…
Best for Apollo.io: Apollo.io suits sales teams needing a large B2B contact database (230M+ contacts, 30M+ companies), AI-powered multichannel outbound campaigns, and inbound lead routing, with a free-forever Starter plan to start.
Best for DealHub CPQ: DealHub CPQ suits revenue teams needing to automate complex, configurable quoting, contract lifecycle management, and subscription billing with governed AI and native NetSuite/Salesforce/HubSpot/Dynamics 365 integrations — used by companies like Intuit, HP, Braze, and Zapier.
At a Glance
Apollo.io
DealHub CPQ
Primary category
Sales
Sales
Rating
Not documented
Not documented
Pricing model
Freemium
Custom/Quote-based
Starting price
Free
Not documented
Free plan
Yes
Not documented
Free trial
Yes
Not documented
Platforms
Web
Web
Team collaboration
Not documented
Not documented
AI features
Yes
Yes
Public API
Yes
Yes
Key Differences
Sales-Cycle Stage
Apollo.io: Apollo.io covers prospecting, outbound/inbound lead generation, and deal execution (pipeline boards, AI call summaries, conversation intelligence).
DealHub CPQ: DealHub CPQ covers the configure-quote-contract-billing stage once an opportunity is ready to close.
They solve adjacent but distinct workflow gaps: pipeline generation versus deal finalization.
Pricing Model & Transparency
Apollo.io: Apollo.io is Freemium with a free-forever Starter plan after the trial, though exact paid plan names and prices aren't published on its pricing page.
DealHub CPQ: DealHub CPQ is Custom/Enterprise with no published pricing at all — a custom quote is required.
Apollo.io gives buyers a no-cost way to start immediately, while DealHub CPQ requires a sales conversation before any pricing is known.
Data & Database Depth
Apollo.io: Apollo.io provides access to 230M+ contacts and 30M+ company profiles with verified contact information as a core feature.
DealHub CPQ: DealHub CPQ has no contact-database or enrichment feature documented — its focus is the quote/contract/billing workflow, not prospect data.
Teams needing to build outbound lists need database depth that only Apollo documents.
AI Application
Apollo.io: Apollo.io applies AI to outbound campaigns (deliverability safeguards) and deal execution (AI call summaries, conversation intelligence).
DealHub CPQ: DealHub AI applies governed execution with conditional logic to automate deal-flow decisions within quoting and contracting.
The AI in each tool solves a different problem: engagement/insight generation versus workflow/approval automation.
Platform Access
Apollo.io: Apollo.io's facts mention no native iOS/Android app, only a Chrome extension.
DealHub CPQ: DealHub CPQ's facts don't document a mobile app or browser extension either way.
Reps working primarily from a browser will find Apollo's Chrome extension relevant; neither tool documents dedicated mobile apps for reps in the field.
Feature-by-Feature
Prospecting & Data
Feature
Apollo.io
DealHub CPQ
B2B contact database
Available
Unavailable
Multichannel outbound automation
Available
Unavailable
Inbound lead management
Available
Unavailable
Conversation intelligence / AI call summaries
Available
Not documented
Quoting & Contracting
Feature
Apollo.io
DealHub CPQ
CPQ (configure price quote)
Unavailable
Available
Contract lifecycle management
Unavailable
Available
Subscription billing
Unavailable
Available
eSignature
Not documented
Available
Buyer collaboration portal
Not documented
Available
Pricing & Compliance
Feature
Apollo.io
DealHub CPQ
Free plan
Available
Unavailable
Published pricing
Limited
Unavailable
SOC 2 compliance
Available
Available
CRM integrations
Available
Available
Pricing Compared
Starting price reflects the lowest paid tier, not the full cost for every team size or usage level.
Apollo.io
Free — $0 N/A
Basic — $49/user/month (annual) or $59/user/month (monthly) Monthly or annual
Professional — $79/user/month (annual) or $99/user/month (monthly) Monthly or annual
Organization — $119/user/month (annual) or $149/user/month (monthly) Monthly or annual, minimum 3 users
DealHub CPQ
CPQ+ — Custom annual contract
CPQ + CLM — Custom annual contract
Quote-to-Revenue — Custom annual contract
Pros & Cons
Apollo.io
Pros
Free-forever plan gives access to the core contact database without a paid subscription
Combines database, outreach automation, enrichment, and deal tools in one platform
Holds recognized security certifications including SOC 2 and ISO/IEC 27001
Chrome extension integrates prospecting into LinkedIn, Gmail, and CRM workflows
Cons
Higher-tier features like the international dialer and API access require the Organization plan, which has a 3-user minimum
Monthly billing costs meaningfully more per user than annual billing
Data, mobile, and export credits are capped by plan, and add-ons or overages can raise total cost
DealHub CPQ
Pros
No-code administration reduces reliance on Salesforce development resources
DealRoom improves buyer experience and speeds up deal negotiation
Supports complex, multi-dimensional pricing including usage-based models
Extends beyond CPQ into contract lifecycle management and billing
Cons
No published pricing -- requires a sales conversation for any quote
Initial product catalog and pricing rule setup requires meaningful configuration work
Smaller ecosystem than Salesforce CPQ for organizations deep in the Salesforce platform
Best suited to mid-market/enterprise teams with pricing complexity, less so very small teams
Use Cases
Choose Apollo.io: Apollo.io suits sales teams needing a large B2B contact database (230M+ contacts, 30M+ companies), AI-powered multichannel outbound campaigns, and inbound lead routing, with a free-forever Starter plan to start.
Choose DealHub CPQ: DealHub CPQ suits revenue teams needing to automate complex, configurable quoting, contract lifecycle management, and subscription billing with governed AI and native NetSuite/Salesforce/HubSpot/Dynamics 365 integrations — used by companies like Intuit, HP, Braze, and Zapier.
Need both: A sales team could use Apollo.io to source and engage 230M+ contacts through multichannel outreach and manage the deal in its pipeline boards, then hand off closed-won opportunities to DealHub CPQ to generate the formal quote, contract, and eSign package.
Apollo.io
Prospecting and building outbound lists — Sales teams search Apollo's contact database and build targeted lists for outbound campaigns.
Running multichannel outreach sequences — Account executives and SDRs automate email and multichannel outreach with AI-assisted sequencing and deliverability safeguards.
Enriching inbound leads and routing them automatically — Revenue operations teams use Apollo to enrich form submissions and identify anonymous website visitors for automated lead routing.
Managing pipeline and deal execution — Sales leaders use pipeline boards, AI call summaries, and conversation analytics to track and advance deals.
DealHub CPQ
Complex multi-product pricing — B2B software companies with bundled or usage-based pricing use DealHub to configure accurate, guided quotes without manual spreadsheets.
Buyer-seller collaboration on deals — Sales teams use the DealRoom to negotiate and finalize contracts collaboratively with buyers in a shared digital space.
Subscription revenue management — Companies use DealHub's CLM and billing features to manage the full lifecycle from quote to recurring revenue.
Frequently Asked Questions
Are Apollo.io and DealHub CPQ used at the same stage of the sales process?
No. Apollo.io is used earlier for prospecting, outreach, and deal execution, while DealHub CPQ is used later to generate quotes, contracts, and subscription billing for deals ready to close.
Does Apollo.io have a free plan?
Yes, Apollo offers a free-forever Starter plan once the trial expires.
Does DealHub CPQ offer a free trial?
No, DealHub's website does not mention a free trial or free plan; pricing requires contacting sales for a custom quote.
How large is Apollo's contact database?
Over 230 million contacts and 30 million company profiles.
What CRMs does each tool integrate with?
Apollo.io integrates with Salesforce, HubSpot, Outreach, and SalesLoft; DealHub CPQ integrates with Salesforce, HubSpot, and Microsoft Dynamics 365, plus NetSuite ERP.
Does either tool include AI features?
Yes, both do but for different purposes. Apollo.io uses AI for multichannel outbound campaigns and AI call summaries/conversation intelligence, while DealHub AI uses governed execution with conditional logic to automate deal-flow decisions in quoting and contracting.