Albato, Integrately, and Make are all no-code automation platforms competing as budget-friendly Zapier alternatives, but they lead with different strengths.…
Best for: Teams building complex, multi-branch workflows who need the largest app catalog and most powerful visual logic
At a Glance
Albato
Integrately
Make
Primary category
Automation
Automation
Automation
Rating
Not documented
Not documented
Not documented
Pricing model
Freemium
Freemium
Freemium
Starting price
Free
Free
Free (paid plans from $9/month)
Free plan
Yes
Yes
Yes
Free trial
Yes
Yes
Not documented
Platforms
Web
Web
Not documented
Team collaboration
Not documented
Not documented
Not documented
AI features
Yes
Not documented
Not documented
Public API
Yes
Yes
Yes
Standout Differences
Albato Embedded is a category apart
Albato's white-label iPaaS lets SaaS companies embed integration building directly into their own product via API or iFrame, a use case neither Integrately nor Make offers.
Albato
Make has the largest app catalog and deepest logic
With more than 3,000 app integrations and a flowchart-based scenario builder supporting routers, filters, and error-handling routes, Make handles more complex branching automations than Albato or Integrately.
Make
Integrately wins on one-click setup and support quality
Its library of more than 20 million pre-built, one-click automation templates and unusually high customer support ratings, including live video call help, reduce setup friction for non-technical users.
Integrately
All three undercut Zapier on price
Albato, Integrately, and Make all market themselves as cheaper alternatives to Zapier for comparable automation volume, each with a usable free tier to start.
Albato, Integrately, Make
Integrately has the narrowest app coverage of the three
At 1,400-plus integrations, Integrately trails both Albato's 1,000-plus connectors combined with embeddable options and Make's 3,000-plus catalog for teams with niche integration needs.
Integrately
Feature-by-Feature
Automation Building
Feature
Albato
Integrately
Make
Visual multi-step workflow builder
Available
Available
Available
One-click pre-built automation templates
Not documented
Available
Not documented
AI-assisted automation building
Available
Not documented
Available
App integration catalog size
Available
Available
Available
Platform and Support
Feature
Albato
Integrately
Make
White-label or embeddable platform for SaaS companies
Available
Unavailable
Unavailable
Free plan with real automations
Available
Available
Available
SSO and enterprise security certifications
Available
Not documented
Available
Live support with video call assistance
Not documented
Available
Not documented
Pricing Compared
Starting price reflects the lowest paid tier, not the full cost for every team size or usage level.
Albato
Free — $0 monthly
Pro — $15/month (billed annually) or $22/month (billed monthly) monthly or annual
Teams — $65/month (billed annually) or $93/month (billed monthly) monthly or annual
Custom — Contact sales custom
Integrately
Free — Free monthly
Starter — $19.99/month billed annually annual (monthly available at higher price)
Professional — $39/month billed annually annual (monthly available at higher price)
Growth / Business — $99-$239/month billed annually annual (monthly available at higher price)
Make
Free — $0/month Monthly
Core — $9/month Monthly (10,000 operations)
Pro — $16/month Monthly (10,000 operations)
Teams — $29/month Monthly (10,000 operations)
Enterprise — Custom Contact sales
Pros & Cons
Albato
Pros
Large library of 1,000+ pre-built app connectors
Generous free tier with 100 transactions and 5 automations/month
Albato Embedded offers a distinctive white-label option for SaaS vendors
AI-assisted automation building
Cons
Higher-tier Teams plan is still rolling out and not yet generally available
Overage fees apply once transaction limits are exceeded
Advanced enterprise features and custom pricing require contacting sales
Integrately
Pros
Significantly cheaper than Zapier for comparable automation volume
Large library of one-click, pre-built automations reduces setup time for common use cases
Highly rated customer support, including live video call assistance
Usable free plan with real automations and no credit card requirement
Fast onboarding for non-technical users compared to building workflows from scratch
Cons
Far fewer app integrations than Zapier (1,400-plus versus 7,000-plus)
Internal logic steps like filters count against the task quota, unlike some competitors
Advanced custom-code and niche integrations are limited compared to Zapier and Make
Free plan is restricted to single-step automations only
Folder permissions and dedicated account management are reserved for the highest tiers
Generally more affordable at scale than Zapier for comparable usage
Detailed data inspection at every step makes debugging easier
Backed by Celonis, providing enterprise-grade stability and continued investment
Cons
Steeper learning curve than simpler linear automation tools
Credit/operation-based pricing can be difficult to predict for complex scenarios
Free plan is limited to two active scenarios
Some advanced features require Pro or Teams tier
Enterprise pricing requires contacting sales rather than transparent self-serve pricing
Use Cases
Choose Albato: SaaS companies that want to embed a white-label integration platform into their own product, alongside standard no-code automation
Choose Integrately: Non-technical small business users who want one-click, pre-built automations and hands-on customer support
Choose Make: Teams building complex, multi-branch workflows who need the largest app catalog and most powerful visual logic
Albato
Cross-app workflow automation — Automate repetitive tasks between marketing, sales, and productivity apps without a developer.
Embedded native integrations — Offer branded, native integrations inside your own SaaS product using Albato Embedded.
Integrately
Small business workflow automation — Small teams automate common tasks like syncing new orders to spreadsheets or CRM records without hiring a developer.
E-commerce order and inventory automation — Online store operators connect Shopify, WooCommerce, and similar platforms to fulfillment, accounting, and marketing tools.
Marketing and lead routing automation — Marketing teams automatically route form submissions and new leads into CRM and email marketing tools.
Make
Marketing and sales workflow automation — Marketing and sales teams use Make to sync leads between CRMs, email tools, and spreadsheets automatically without manual data entry.
Business process automation for SMBs — Small business owners use Make to automate repetitive administrative tasks like invoicing, notifications, and data syncing across tools.
Enterprise process integration — Enterprise IT and operations teams use Make's Enterprise tier to connect internal systems and orchestrate mission-critical automated processes at scale.
Frequently Asked Questions
What makes Albato different from Integrately and Make?
Albato's standout feature is Albato Embedded, a white-label iPaaS that SaaS companies can embed directly into their own product so their customers can build integrations without leaving the host app, a use case Integrately and Make do not offer.
Which tool has the best customer support for non-technical users?
Integrately is widely praised for its support quality, including staff joining live video calls to help configure automations, and it scores particularly well on ease of use and support in third-party reviews.
Which tool connects to the most apps?
Make has the largest catalog at more than 3,000 app integrations, ahead of Integrately's 1,400-plus and Albato's 1,000-plus connectors.
Is Make harder to learn than Albato or Integrately?
Make's flowchart-style visual builder is more powerful for complex branching logic but has a steeper learning curve than Integrately's one-click templates or Albato's more straightforward workflow builder.
Which of the three is cheapest to start with?
All three offer a free plan. Albato's free plan includes 100 transactions and 5 automations per month, Integrately's free plan includes 100 tasks and 5 automations, and Make's free plan includes 1,000 operations across up to 2 active scenarios.