Compare Wix pricing plans, features and use cases. See how the drag-and-drop website builder and ecommerce platform from Tel Aviv-based Wix.com works in 2026.
Wix is an all-in-one website building and business platform that combines hosting, design tools, ecommerce, marketing and customer-management features into a single cloud-based product. It is aimed at solo entrepreneurs, freelancers, agencies and small-to-midsize businesses that want to launch a professional site without hiring a developer.
Founded in 2006 in Tel Aviv by Avishai Abrahami, Nadav Abrahami and Giora Kaplan, Wix has grown into a publicly traded company on the NASDAQ (WIX) with offices across multiple continents. Its product line has expanded well beyond the original drag-and-drop editor to include dedicated tools for online stores, bookings, restaurants, and enterprise-grade custom development through Velo.
Wix's core differentiator is breadth: rather than stitching together separate hosting, CMS, ecommerce and email-marketing vendors, users get all of it bundled into one subscription and one dashboard.
The Wix Editor provides pixel-precise drag-and-drop page building, while Wix Studio offers a more structured, agency-oriented workflow with reusable design assets and client-handoff tools. Wix's AI site generator can produce a starting layout, copy, and images from a short text description of the business.
Wix Stores adds product catalogs, cart and checkout, inventory management and integration with Wix Payments and third-party processors, while Wix Bookings handles appointment scheduling, staff calendars and service payments for service-based businesses.
The Wix App Market extends functionality with hundreds of third-party and first-party integrations, and Velo provides a full JavaScript-based development environment for building custom logic, databases and API integrations on top of a Wix site.
Wix offers a free plan with Wix branding, ads, and no ecommerce capability, aimed at trying the editor before committing. In 2025 Wix consolidated its paid tiers into four simplified plans for 2026: Light at $17/month, Core at $29/month, Business at $39/month, and Business Elite at $159/month, all priced on annual billing (monthly billing is somewhat higher for each tier).
Selling products online requires at least the Core plan, since the free and Light tiers exclude checkout and payment processing. Business and Business Elite add higher-volume ecommerce features, advanced automations, and priority support aimed at growing stores.
Additional costs can include premium apps from the Wix App Market, a custom domain if not already owned, and Wix Payments transaction fees on ecommerce sales.
Wix's four paid plans for 2026 are Light at $17/month, Core at $29/month, Business at $39/month and Business Elite at $159/month on annual billing, plus a limited free plan with Wix branding and no ecommerce.
No. Ecommerce and payment processing require at least the Core plan; the free and Light tiers do not support product listings or checkout.
Wix was founded in 2006 in Tel Aviv, Israel by Avishai Abrahami, Nadav Abrahami and Giora Kaplan.
Yes, Wix.com Ltd. has traded on the NASDAQ under the ticker WIX since its IPO in November 2013.
No, Wix does not support exporting a site to run it on external hosting; the site remains tied to the Wix platform.
Wix Studio is a more structured, agency-oriented editor built for freelancers and agencies managing multiple client sites, offering reusable design assets and collaboration tools.
Yes, through Velo, Wix's built-in development environment, which allows JavaScript-based custom logic, databases and API integrations.
Wix is best suited for small businesses, freelancers, and agencies that want an all-in-one, code-free way to launch a professional website, store or booking system quickly.