Explore Webflow's visual website builder, CMS, and ecommerce tools, its 2026 pricing plans, and how it compares to Wix, Squarespace, and other no-code builders.
Webflow is a visual website builder founded in 2012 and based in San Francisco, California, built around the idea that designers should be able to build production-ready sites visually without sacrificing clean, semantic code underneath.
Instead of locking designs into a proprietary rendering engine, Webflow outputs real HTML and CSS, which is one reason it is popular with agencies and design-led marketing teams that care about performance and long-term flexibility.
The platform pairs its visual canvas with a built-in CMS, global hosting, and, more recently, AI-assisted tools for generating and editing site content and layouts.
Webflow's core is a visual canvas with full control over CSS properties, so designers can build fully custom layouts, interactions, and animations without writing code, while developers can still drop in custom code or code components where needed.
The built-in CMS, organized as Collections, supports content-heavy sites such as blogs, directories, and marketing resource hubs, with dynamic templates that update automatically as content changes.
Webflow Ecommerce adds product catalogs, cart, and checkout, and the platform includes localization tools for multilingual sites, forms, site search, and hosting on a global content delivery network.
Webflow overhauled its pricing in May 2026, replacing its older CMS and Business site tiers with a single Premium plan and simplifying the overall lineup to Starter, Basic, Premium, and Enterprise.
The Basic plan starts at around 15 dollars per month billed annually for simpler marketing sites, while Premium, at around 25 dollars per month billed annually, adds CMS collections, site search, and higher bandwidth and page limits.
On top of Site plans, Workspace seats, Full, Limited, and Free, are billed separately and control collaborator access, and a new Team plan bundles seats, CMS collections, and publishing workflows for organizations that need more structure than self-serve plans provide.
Webflow offers a free Starter Site plan with limited pages and a Webflow-hosted subdomain, but a paid plan is needed for a custom domain and most advanced features.
After the May 2026 pricing update, Site plans start around 15 dollars a month for Basic and 25 dollars a month for Premium when billed annually, with Enterprise available at custom pricing.
Webflow consolidated its old CMS and Business site plans into a single Premium plan, introduced a new Team plan, and began bundling AI credits into all Workspace plans.
Yes, Webflow is designed as a no-code visual builder, though it also supports custom code for teams that want more control.
Yes, Webflow Ecommerce provides product catalogs, cart, and checkout, though it is generally less feature-rich than dedicated ecommerce platforms.
Yes, Webflow supports embedded custom code and code components for functionality beyond the visual builder.
Webflow is a hosted, visual, no-code platform with built-in hosting and CMS, while WordPress is open-source software that typically requires separate hosting, plugins, and more technical maintenance.
Webflow is best suited to design agencies, marketing teams, and freelance designers who want strong visual control and a built-in CMS without managing custom code and infrastructure.