Vercel hosts and scales web apps and is the home of Next.js and v0. See Vercel pricing, features, funding history, and alternatives.
Vercel is a frontend cloud platform for deploying and scaling web applications, built around a git-push workflow where every commit triggers an automatic build and deployment. It was founded in 2015 by Guillermo Rauch as ZEIT, and the company rebranded to Vercel in April 2020 while keeping its original triangular logo.
Vercel maintains Next.js, the popular open-source React framework, and the platform is deeply optimized for it, though it also supports other frameworks and static sites. It is headquartered in San Francisco and has grown from around 600 employees in 2024 to roughly 875 by 2026.
Vercel raised a 250 million dollar round in May 2024 at a 3.25 billion dollar valuation, then a 300 million dollar Series F in September 2025 that lifted its valuation to 9.3 billion dollars, driven in part by growing demand for AI-assisted web development tools built on its platform.
Every deployment on Vercel gets an automatic preview URL, so teams can review pull requests visually before merging. Builds run through automatic CI/CD, and production traffic is served from a global edge network with a built-in Web Application Firewall and DDoS mitigation.
Vercel supports serverless and edge functions for backend logic, native image optimization, and built-in analytics for performance and traffic insights.
Vercel also created v0, a generative AI tool that converts natural-language prompts into working React and Next.js code, which integrates directly with Vercel's deployment pipeline for a prompt-to-production workflow.
The Hobby plan is free forever and includes automatic CI/CD, a global CDN, and DDoS mitigation, aimed at personal projects and experimentation.
The Pro plan costs 20 dollars per user per month, includes a usage credit, and adds team collaboration and faster builds, with additional usage-based charges for edge requests, data transfer, and function execution time. Enterprise pricing is custom and adds a 99.99 percent SLA, SCIM directory sync, and managed firewall rulesets.
Guillermo Rauch founded the company in 2015, originally under the name ZEIT.
The company rebranded from ZEIT to Vercel in April 2020.
Vercel was valued at 9.3 billion dollars after its September 2025 Series F funding round.
Yes, Vercel created and operates v0, its AI UI generation tool.
Vercel offers a free Hobby tier, a Pro tier from 20 dollars per user per month plus usage, and custom Enterprise pricing.
No, Vercel supports many frameworks, though Next.js has the deepest integration since Vercel maintains it.
No, they are unrelated products despite similar-sounding names; Verdaccio is a private npm registry tool.
Yes, Vercel supports both serverless functions and edge functions.