Shots Review, Pricing & Features

Shots.so turns screenshots into device mockups and animated videos. See features, pricing, pros, cons and FAQs for this mockup generator.

Category
Video Editing
Pricing
Freemium subscription, from Free (paid plans reported from approximately $8/month)
Verified
Not yet
Last updated
July 19, 2026
Free PlanWeb AppFreemiumTemplates

What is Shots.so

Shots.so is a browser-based tool for turning plain screenshots and product images into polished marketing visuals using device frames, backgrounds, and 3D scenes. It is aimed at people who need App Store screenshots, Product Hunt launch assets, or social media graphics without design skills or software installation.

Shots.so should not be confused with Shotcut, the unrelated open-source video editor; the two products share a similar-sounding name but serve entirely different purposes, with Shots.so focused on static and animated marketing mockups rather than full video editing.

Key features

The tool provides a library of device mockups, including iPhone, Android, iPad, MacBook, browser window, and Apple Watch frames, placed over customizable backgrounds, gradients, and 3D scenes. Users can add animation presets, video zoom effects, stylistic filters like noise, VHS, and glitch, and shadow overlays to make static screenshots feel more dynamic.

On paid plans, mockups can be exported as animated videos in addition to static images, with multiple export formats and social media size presets available. A free template library gives users a quick starting point without building a design from scratch.

Pricing

Shots.so offers a free tier that is usable for occasional static mockups, such as a handful of images per month for social posts or blog content. Paid plans unlock additional capabilities like animated or video export and formats such as WebP.

Third-party pricing comparisons place Shots.so's paid tiers at roughly $8 and $12 per month, though the company does not appear to publish a dedicated public pricing page with fixed plan names, so buyers should confirm current pricing directly on the product's website before purchasing.

Key Features

Pros & Cons

Pros

  • Fast way to create polished App Store and social screenshots
  • No design skill required to produce professional-looking mockups
  • Free tier is usable for occasional, low-volume needs
  • Animated and video export differentiates it from purely static mockup tools
  • Browser-based with no software installation required

Cons

  • Limited public information about the company or team behind the product
  • Advanced features like video and WebP export are gated behind paid plans
  • No desktop application, only browser-based access
  • Narrower feature set than general-purpose design tools like Figma or Canva
  • Pricing and plan names are not clearly published on an official pricing page

Pricing

Frequently Asked Questions

What is Shots.so

Shots.so is a browser-based tool that wraps screenshots and product images in device frames and backgrounds to create marketing mockups.

Is Shots.so free

Shots.so has a free tier usable for occasional static mockups, with paid plans unlocking video export and additional formats.

How is Shots.so different from Shotcut

Shots.so is a screenshot mockup generator, while Shotcut is an unrelated free open-source video editor; the two share a similar name but no other connection.

What devices can I create mockups for

Shots.so supports device frames including iPhone, Android phones, iPad, MacBook, browser windows, and Apple Watch.

Does Shots.so support video export

Yes, paid plans allow exporting animated mockups as video in addition to static images.

Who makes Shots.so

Public information about the company behind Shots.so is limited; founding year, headquarters, and team size are not publicly disclosed.

Can I use Shots.so for App Store screenshots

Yes, App Store and Google Play screenshot design is one of the product's primary use cases.

Does Shots.so add a watermark to free exports

The free tier is positioned for occasional use, and users should check current terms on the product website for any watermark or export limits.

Comparisons

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