See how ScoreApp's quiz funnel marketing platform works, its pricing plans from free to Enterprise, and its AI-powered quiz and lead generation features.
Category
Forms
Pricing
Freemium with tiered monthly/annual subscription plans, from Free plan available; Starter plan from $39/month (or $30/month billed annually)
Verified
Not yet
Last updated
July 19, 2026
Founded
2019
Headquarters
Watford, England, United Kingdom
Free PlanWeb AppAIFreemium
Overview
ScoreApp is a quiz funnel marketing platform built by Hyper Targeted Marketing Limited, founded in 2019 by Steven Oddy and Daniel Priestley and based in Watford, England. It helps businesses build interactive quizzes and scorecards to attract, qualify, and convert leads.
The platform is aimed at marketers, coaches, consultants, and service businesses that want to replace static lead-capture forms with engaging, data-driven quiz experiences tied into their existing CRM and marketing stack.
Key Features
ScoreApp includes an AI quiz builder and AI marketing assistant, unlimited quiz questions, jump logic for branching paths, multiple question types, unlimited landing pages, dynamic personalized result pages, and CRM connectivity across all plans, including the free tier.
Higher tiers add custom domains, abandonment emails, advanced insights and audience segmentation, custom CSS/scripts, analytics pixel integrations, dynamic PDF reports, data enrichment, and split testing.
Pricing
ScoreApp offers a free plan (1 live scorecard, 10 monthly responses) plus four paid tiers: Starter at $39/month, Business at $99/month, Pro at $149/month, and a custom-priced Enterprise plan starting around $799/month, each with roughly a 25 percent discount for annual billing.
All paid plans include a 14-day money-back guarantee, and plan limits scale by number of live scorecards, monthly responses, and included user seats.
Key Features
AI quiz builder — AI-assisted tool for building interactive quizzes and scorecards without starting from scratch.
Jump logic and branching — Question paths can branch dynamically based on prior answers to personalize the quiz experience.
Dynamic result pages — Personalized, dynamic result pages generated based on each respondent's quiz answers.
CRM connectivity — Integrates captured leads directly into a business's existing CRM and marketing tools.
Audience segmentation and insights — Advanced insights and audience segmentation available on Business tier and above.
Custom domains and branding — Custom domain support and custom CSS/scripts for on-brand quiz funnels on higher tiers.
Data enrichment and split testing — Pro-tier tools for enriching lead data and A/B testing quiz funnel variations.
Analytics pixel integrations — Google Analytics and Facebook Pixel integration for tracking quiz funnel performance.
Pros & Cons
Pros
Free plan available to start building quizzes before paying
AI quiz builder and marketing assistant included even on lower tiers
CRM connectivity built into every plan, including free
Flexible tiers scaling from solo users to enterprise teams
14-day money-back guarantee on paid plans
Cons
Response and scorecard limits can be restrictive on lower tiers for high-volume users
Enterprise pricing starts relatively high at around $799/month
Advanced features like data enrichment and split testing are reserved for the Pro tier and above
Company size and detailed headquarters/office information are not widely published
Pricing
Free $0/month monthly
Starter $39/month ($30/month billed annually) monthly or annual
Business $99/month ($75/month billed annually) monthly or annual
Pro $149/month ($112/month billed annually) monthly or annual
Enterprise From $799/month, custom custom
Frequently Asked Questions
What is ScoreApp used for
ScoreApp is used to build interactive quizzes and scorecards for lead generation, lead qualification, and customer engagement marketing funnels.
Does ScoreApp have a free plan
Yes, ScoreApp offers a free plan with 1 live scorecard and up to 10 monthly responses.
How much does ScoreApp cost
Paid plans range from $39/month for Starter to $149/month for Pro, with roughly 25 percent off on annual billing, plus a custom-priced Enterprise plan starting around $799/month.
Who founded ScoreApp
ScoreApp was founded in 2019 by Steven Oddy and Daniel Priestley under the company Hyper Targeted Marketing Limited.
Where is ScoreApp based
ScoreApp's parent company, Hyper Targeted Marketing Limited, is based in Watford, England.
Does ScoreApp integrate with a CRM
Yes, CRM connectivity is included on every ScoreApp plan, including the free tier.
What is included in the ScoreApp Enterprise plan
Enterprise includes unlimited user seats, VIP support, tailored onboarding, granular permissions, and single sign-on, with custom infinitely scalable pricing.