Paperform is a flexible online form builder for surveys, payments and landing pages. Compare pricing, features, pros, cons and alternatives for 2026.
Category
Forms
Pricing
Freemium, from Free (paid plans from $24/month)
Verified
Not yet
Last updated
July 19, 2026
Founded
2016
Headquarters
Sydney, Australia
Web AppFree TrialNo-CodeAPITemplates
Overview
Paperform is an online form builder founded in 2016 and headquartered in Sydney, Australia. Its editor works more like a document than a traditional grid-based form tool, letting users type content and drop in fields, media and payment blocks inline.
This document-style approach makes Paperform popular for forms that double as landing pages, order forms or proposals, not just plain surveys, appealing especially to small businesses, agencies and course creators.
Key Features
Paperform combines a flexible WYSIWYG editor with a guided, conversational display mode, an Excel-style calculation engine for quotes and scored quizzes, and conditional logic to show or hide fields based on responses.
Payment collection is built in across five gateways, including Stripe and PayPal, on every paid plan, and integrations with Zapier, Google Sheets, Mailchimp and Slack connect form submissions to the rest of a business's workflow.
Pricing
Paperform's free plan supports 1 user and 30 submissions per month. Paid plans start with Essentials at $24/month, then Pro at $49/month and Business at $99/month, each raising submission limits, user seats and storage.
An Enterprise tier offers custom pricing with unlimited forms, submissions and users plus bespoke functionality. Annual billing is available on every paid tier at a reduced effective monthly rate compared to paying month to month.
Key Features
Document-style editor — Build forms as flowing documents with inline text, media and fields rather than a rigid grid.
Guided display mode — Present questions one at a time in a conversational format similar to a chat interface.
Built-in payment collection — Accept payments through five gateways, including Stripe and PayPal, on all paid plans.
Calculation engine — Use Excel-style formulas to build dynamic quotes, pricing and scored quizzes.
Conditional logic — Show or hide fields and pages based on a respondent's previous answers.
Template library — Start from templates for order forms, bookings, surveys and landing pages.
Third-party integrations — Connect to Zapier, Google Sheets, Mailchimp, Slack and more.
Custom domains and branding — Host forms on a custom domain with custom HTML/CSS on higher-tier plans.
Pros & Cons
Pros
Flexible document-style editor supports rich content, not just simple fields
Multiple payment gateways included on all paid plans, not limited to the top tier
Built-in calculation engine handles complex pricing and quoting logic
Forms can double as landing pages or product pages, reducing the need for a separate site
Generous free plan for testing before upgrading
Cons
Free plan submission limit (30/month) is low for active use
Custom domain requires the Pro tier or above
Smaller integration ecosystem than larger competitors like Jotform
Learning curve to fully use calculation and conditional-logic features
Annual submission caps on paid tiers can require plan upgrades as usage grows
Pricing
Free $0 monthly
Essentials $24/month ($288/year billed annually) monthly or annual
Pro $49/month ($588/year billed annually) monthly or annual
Business $99/month ($1,188/year billed annually) monthly or annual
Enterprise Custom (contact sales) annual
Frequently Asked Questions
What is Paperform used for?
Building forms, surveys, quizzes, landing pages and payment flows with a flexible, document-style editor.
Is Paperform free?
Yes, a free plan supports 1 user and 30 submissions per month; paid plans start at $24/month.
Does Paperform support payments?
Yes, five payment gateways, including Stripe and PayPal, are available on paid plans.
Who founded Paperform?
Dean and Diony McPherson founded Paperform in 2016 in Sydney, Australia.
How is Paperform different from Typeform?
Paperform uses a document-style editor with multi-field pages and built-in payments, while Typeform is primarily a one-question-at-a-time conversational format.
Can Paperform calculate prices or quotes?
Yes, it includes an Excel-style calculation engine for dynamic pricing and scored quizzes.
Does Paperform integrate with other tools?
Yes, including Zapier, Google Sheets, Mailchimp and Slack.
Does Paperform offer a custom domain?
Yes, available as an add-on from the Pro plan and included on the Business plan.