Loom review 2026: async screen recording and video messaging features, pricing tiers, the Atlassian acquisition, and top alternatives compared.
Category
Productivity
Pricing
Freemium, from Free
Verified
Not yet
Last updated
July 18, 2026
Founded
2015
Headquarters
San Francisco, California, US
AIFreemium
Overview
Loom is an async video messaging tool that lets users record and instantly share screen or camera video instead of scheduling a live meeting, founded in San Francisco in 2015 and acquired by Atlassian for 975 million dollars in late 2023.
The platform grew to roughly 25 million users before the acquisition and now operates as part of Atlassian's broader collaboration suite alongside Jira and Confluence.
Key Features
Loom captures screen and camera simultaneously, auto-uploads the recording, and generates a shareable link with viewer analytics, comments, and reactions.
AI features layered on top of recordings include automatic transcription in more than 50 languages, meeting note generation, and video-to-text automation for turning recordings into written summaries.
Pricing
The free Starter plan allows 25 videos with 5-minute screen recordings, while Business ($18/user/month) and Business plus AI ($24/user/month) unlock unlimited recording length and AI-powered editing features.
An Enterprise plan with SSO, SCIM, and a 99.95 percent uptime SLA is available at custom pricing, and all paid plans include a 14-day free trial.
Key Features
Instant screen and camera recording — Capture screen, webcam, or both with no need to schedule a live meeting.
Shareable links with viewer analytics — Every recording generates a link showing who watched, how much, and their reactions.
Automatic transcription and captions — AI-generated transcripts and captions are available in more than 50 languages.
Loom AI meeting notes and summaries — Automatically turns recordings into written summaries, notes, and action items.
Video editing tools — Trim clips, remove filler words, and add call-to-action overlays without leaving the browser.
Comments and reply videos — Viewers can leave timestamped comments, emoji reactions, or record their own reply video.
Team workspaces and folders — Organize recordings by team or project with shared workspace permissions.
Deep integrations — Connects with Slack, Notion, Jira, Confluence, Gmail, and Salesforce for embedding video into existing workflows.
Pros & Cons
Pros
Free plan is genuinely usable for lightweight, occasional async communication
Fast, low-friction recording experience with instant shareable links
Strong AI-powered transcription, summarization, and meeting notes
Deep integration with Atlassian tools like Jira and Confluence post-acquisition
Viewer analytics show engagement, which is useful for sales and support use cases
Cons
Free plan caps videos at 25 total and limits screen recordings to 5 minutes
Per-seat pricing on Business and Business plus AI plans adds up for larger teams
Some advanced AI features are gated behind the higher-priced tier
Increasing competition from screen recording features built into Zoom, Slack, and Teams
Enterprise-grade security features require custom, sales-negotiated pricing
Pricing
Starter Free N/A
Business $18 per user per month Monthly or annual (annual saves up to 17%)
Business plus AI $24 per user per month Monthly or annual (annual saves up to 17%)
Enterprise Custom pricing Annual contract
Frequently Asked Questions
Who owns Loom now
Loom is owned by Atlassian, which acquired the company for 975 million dollars in a deal announced October 12, 2023, and completed November 30, 2023.
Is Loom free to use
Yes, Loom's Starter plan is free and includes 25 videos with 5-minute screen recordings and unlimited-length meeting recordings, though paid plans remove those limits.
Who founded Loom
Loom was founded in 2015 in San Francisco by Vinay Hiremath, Shahed Khan, and Joe Thomas.
How much does Loom Business cost
Loom Business costs 18 dollars per user per month, while Business plus AI, which adds AI meeting notes and advanced editing, costs 24 dollars per user per month.
What languages does Loom support for transcription
Loom offers automatic transcription and captions in more than 50 languages.
What are the main alternatives to Loom
Common alternatives include Vidyard, Zoom Clips, Screencastify, and Wistia's Soapbox.