Lavender review 2026: AI email coaching features, pricing plans, and how this sales email assistant compares to Yesware, Outreach and Salesloft.
Category
AI
Pricing
Freemium, from Free (Starter plan from about $27-29/month)
Verified
Not yet
Last updated
July 18, 2026
Founded
2020
Headquarters
New York, New York, USA
Free PlanWeb AppFree TrialAIFreemium
Overview
Lavender, founded in 2020, is an AI email coaching platform built specifically for B2B sales teams, overlaying Gmail and Outlook with real-time scoring and rewrite suggestions as reps draft outbound emails.
The company created what it calls the 'email intelligence' category, raising $13.2 million in venture funding and counting customers such as Clari, Segment, Twilio and Sendoso.
Key Features
Lavender's core feature is a real-time email score with line-by-line feedback on readability, tone, personalization, spelling, grammar and spam-trigger language as a rep types.
The platform also automates prospect and company research inside the compose window and provides manager-facing analytics dashboards showing coaching trends across a sales team.
Pricing
A limited free plan offers around five email analyses and personalizations per month, while Starter and Individual Pro plans unlock unlimited scoring, AI rewrites and CRM integrations for individual sellers.
The Team plan adds manager dashboards and org-wide coaching analytics at a per-user price, with roughly 20 percent savings on annual billing and a 7-day free trial on paid tiers.
Key Features
Real-time email scoring — Analyzes email drafts as they are written, returning an overall score and line-by-line coaching feedback.
AI rewrite suggestions — Generates improved email and subject-line rewrites to boost clarity, tone and reply rates.
Spam and deliverability check — Flags spelling errors, grammar issues and spam-trigger phrases that could hurt email deliverability.
Prospect and company research — Pulls relevant prospect and company information directly into the compose window.
CRM and sales-engagement integrations — Integrates with Gmail, Outlook, Salesforce, HubSpot, Salesloft and Outreach.
Team coaching analytics — Manager dashboards show email-quality trends and coaching benchmarks across a sales team.
Chrome and email extension — Delivered as a lightweight browser and email-client overlay rather than a separate application to switch to.
Pros & Cons
Pros
Real-time, line-level feedback inside the compose window rather than after-the-fact analytics
Complements rather than replaces existing sales-engagement platforms like Outreach or Salesloft
Manager dashboards give visibility into which messaging patterns drive replies
Strong customer base among recognizable B2B SaaS companies
7-day free trial available on paid plans
Cons
Free plan is very limited (around 5 analyses/personalizations per month)
Team plan at roughly $89/user/month is priced at a premium versus some competitors
Primarily focused on email; does not cover calls or other outbound channels directly
Best value requires pairing with a separate CRM or sales-engagement platform
Pricing not fully transparent across all sources, with some variation reported
Pricing
Free $0/month Monthly
Starter $27-29/month Monthly or annual
Individual Pro $45-49/month Monthly or annual
Team $89/user/month Monthly or annual
Frequently Asked Questions
Is Lavender free to use?
Lavender offers a limited free plan with around five email analyses and five personalizations per month; unlimited access requires a paid Starter, Pro or Team plan.
What does Lavender's email score measure?
Lavender scores emails on readability, tone, length, personalization, spelling and grammar, and spam-trigger language, providing line-by-line feedback to improve reply rates.
Does Lavender integrate with my CRM?
Yes, Lavender integrates with Gmail, Outlook, and sales tools like Salesforce, HubSpot, Salesloft and Outreach, with deeper integrations available on the Pro and Team plans.
How much does Lavender cost for teams?
Lavender's Team plan is priced at around $89 per user per month and adds manager dashboards and org-wide coaching analytics.
Who uses Lavender?
Lavender is used primarily by B2B sales development reps, account executives and sales leaders who send high volumes of outbound email and want to improve reply rates.
How is Lavender different from Outreach or Salesloft?
Outreach and Salesloft manage entire multi-channel outbound sequences, while Lavender focuses specifically on coaching the quality of individual email drafts, and is often used alongside those platforms.