Kittl review: AI design tools, templates, pricing plans from free to Business, and how it compares to Canva, Adobe Express and Vecteezy.
Category
Graphic Design
Pricing
Freemium, from Free (paid plans from $10/month billed annually)
Verified
Not yet
Last updated
July 18, 2026
Founded
2020
Headquarters
Berlin, Germany
Free PlanWeb AppAIFreemiumTemplates
Overview
Kittl is a browser-based, AI-first design platform founded in 2020 by Nicolas Heymann and Tobias Saul and headquartered in Berlin, Germany. The company has raised roughly 61.5 million dollars across funding rounds, including a 2024 Series B led by IVP, to expand its AI design tools globally.
The platform is built around merchandise, apparel, branding and print use cases, emphasizing vector-native output over raster-only graphics so that designs remain crisp and editable at large print sizes, which differentiates it from general-purpose design tools.
Key Features
Kittl combines a traditional vector and layout editor with generative AI tools including AI image generation, an image vectorizer, an AI background remover, and 3D text and effects. A large library of templates, fonts, graphics and product mockups helps non-designers assemble sellable artwork quickly.
Brand kit functionality lets teams store and reuse colors, fonts and logos across projects, while bundled commercial licensing terms on paid plans let creators legally sell physical products printed with Kittl-made designs.
Pricing
Kittl offers a Free plan for personal, non-commercial use, a Pro plan at 10 dollars per month billed annually with commercial licensing and unlimited vector exports, and an Expert plan at 24 dollars per month billed annually with higher AI credit and export allowances for high-volume users.
A Business plan for agencies and teams with multiple designers is available on custom, quote-based pricing that scales licensing and seats to organizational needs. Monthly billing is available on Pro and Expert at a higher per-month rate than the annual option.
Key Features
AI Image Generation — Generate original artwork and design elements from text prompts directly inside the editor.
Vectorizer — Convert raster images and photos into clean, editable vector paths suitable for print and cutting.
AI Background Remover — Automatically remove backgrounds from uploaded images for use in designs and mockups.
3D Text and Effects — Add depth, texture and lighting effects to typography for eye-catching merch and branding designs.
Template and Mockup Library — A large collection of templates, fonts and product mockups (apparel, packaging, posters) for fast design assembly.
Brand Kits — Store brand colors, fonts and logos for consistent reuse across multiple design projects.
Commercial Licensing — Paid plans bundle commercial usage rights for selling physical products printed with Kittl designs.
Vector-Native Export — Export designs as scalable vector files suited for large-format printing rather than raster-only output.
Pros & Cons
Pros
Vector-native AI output better suited for print and merchandise than raster-only competitors
Large template and mockup library tailored to apparel, packaging and print-on-demand use cases
Well-funded company (~$61.5M raised) investing heavily in AI design features
Commercial licensing bundled directly into paid subscription tiers
Affordable entry-level Pro plan compared to full Adobe Creative Cloud subscriptions
Cons
Free plan is limited to personal, non-commercial use
AI generation credits are capped by plan and can run out with heavy use
Less established brand recognition and template breadth than Canva
Business/team pricing requires contacting sales rather than transparent self-serve rates
Primarily optimized for merch/print use cases rather than general marketing design like social media suites
Pricing
Free $0 N/A
Pro $10/month Billed annually ($15/month billed monthly)
Kittl was founded in 2020 by Nicolas Heymann and Tobias Saul and is headquartered in Berlin, Germany.
Is Kittl free to use?
Kittl offers a free plan for personal, non-commercial use with limited exports; commercial licensing requires a paid Pro, Expert or Business plan.
How much does Kittl cost?
Kittl's Pro plan starts at 10 dollars per month billed annually, and the Expert plan starts at 24 dollars per month billed annually; Business pricing is custom.
How is Kittl different from Canva?
Kittl emphasizes vector-native AI-generated output and merchandise/print-specific templates and mockups, while Canva is a broader general-purpose design tool.
Does Kittl support commercial use for print-on-demand sellers?
Yes, paid Kittl plans bundle commercial licensing that permits selling physical products printed with designs made on the platform, up to plan-specific limits.
How much funding has Kittl raised?
Kittl has raised a reported total of about 61.5 million dollars, including a 36 million dollar Series B led by IVP in January 2024.