Jasper is an AI content platform for marketing teams, backed by $131M in funding at a $1.5B valuation. Compare Jasper's pricing, features, and alternatives.
Jasper is an AI content generation platform built specifically for marketing teams, helping them produce blog posts, ad copy, social content, emails, and images that stay consistent with a brand's voice. It was founded in Austin, Texas in 2021 by Dave Rogenmoser, JP Morgan, and Chris Hull, who pivoted from an earlier startup called Proof after experimenting with OpenAI's GPT-3 API in 2020.
Originally launched as Jarvis before a 2022 rename, Jasper became one of the fastest companies in history to reach unicorn status, closing a $125 million Series A at a $1.5 billion valuation led by Insight Partners in October 2022. By 2024 it served over 100,000 businesses, including nearly 20 percent of the Fortune 500.
Jasper's core workspace, Canvas, lets teams draft and edit content collaboratively with AI assistance, grounded by Brand Voice profiles, Knowledge assets that encode company-specific facts, and Audience definitions that tailor messaging by customer segment. On top of Canvas, pre-built AI Agents automate specific marketing workflows like blog writing and ad copy, with more advanced agents for GEO optimization, translation, and research available on higher tiers.
The platform also includes AI image generation and editing, a browser extension for using Jasper across the web, and integrations with tools like Google Docs, WordPress, Surfer SEO, and HubSpot, plus a no-code custom AI Agent builder for teams that want to design their own automated content workflows.
Jasper offers two public plans: Pro at $59 per seat per month billed annually (or $69 billed monthly), which includes Canvas, core agents, image generation, and a limited number of Brand Voices, Knowledge assets, and Audiences, capped at a single seat. A 7-day free trial is available to test the platform before subscribing.
The Business plan uses custom, quote-based pricing with a required 12-month minimum commitment, and unlocks unlimited seats, advanced agents, the no-code AI Agent builder, API access, and enterprise governance features like SSO, SCIM, and dedicated account management, aimed at larger marketing organizations. A 20 percent discount is available for verified nonprofits.
Jasper's Pro plan costs $59 per seat per month billed annually, or $69 per month billed monthly; the Business plan uses custom pricing with a 12-month minimum commitment.
Jasper was founded in 2021 in Austin, Texas by Dave Rogenmoser, JP Morgan, and Chris Hull, who previously built the Y Combinator-backed startup Proof.
Yes, Jasper originally launched as Jarvis before being renamed to Jasper in 2022 following a trademark dispute.
Jasper has raised approximately $131 million, including a $125 million Series A in October 2022 at a $1.5 billion valuation led by Insight Partners.
Yes, Jasper offers a 7-day free trial for prospective customers to evaluate the platform.
Jasper is used by marketing teams ranging from solo creators and small agencies to large enterprises, with close to 20 percent of the Fortune 500 among its customers.