imgix Review, Pricing & Features

imgix is a real-time image and video optimization and delivery platform with a URL-based API. Plans start at $25/month; free trial includes 100 credits.

Category
Hosting
Pricing
Freemium, from $25/month
Verified
Not yet
Last updated
July 20, 2026
Founded
2011
Headquarters
San Francisco, California
Web AppFree TrialAPIAIFreemium

What Is imgix?

imgix is a visual media platform that automates the optimization, transformation, and delivery of images and video for websites and apps. Instead of pre-processing and storing multiple image variants, developers append parameters to an image URL and imgix generates the optimized version on demand, cached at the edge for fast repeat delivery.

Founded in 2011 by Chris Zacharias and based in San Francisco, imgix serves over 8 billion images daily for companies such as Unsplash, Skims, and Porsche. The platform has expanded beyond static images into video processing, asset management, and AI-assisted media tooling.

Key Features

imgix's core feature set covers real-time resizing, compression, and format conversion (WebP, AVIF, etc.) driven entirely by URL parameters, so no code changes are needed to update how images render across devices.

On top of the core pipeline, imgix adds AI-powered transformations such as background removal, smart cropping, and generative fill, plus video tools including adaptive streaming and automatic captions in more than 100 languages. Asset management, brand/copyright controls, and delivery monitoring round out the platform for teams managing large media libraries.

imgix Pricing

imgix uses a credit-based subscription model, where credits are consumed by media storage, delivery bandwidth, and transformations. New users get a 30-day free trial with 100 credits and no credit card required.

Paid plans start at Starter ($25/month, 100 credits) and scale through Basic ($75/month), Midrange ($150/month), Growth ($300/month), and Growth Plus ($500/month, 3,570 credits), with annual billing offering roughly 15-17% savings. Enterprise pricing is custom for high-volume needs.

Key Features

Pros & Cons

Pros

  • No-code image transformations via simple URL parameters
  • Strong performance track record at scale (8B+ images served daily)
  • Modern AI features like background removal and generative fill built in
  • Free trial with no credit card required
  • Video processing alongside image processing in one platform

Cons

  • Credit-based pricing can be harder to predict than flat-rate plans
  • Entry-level Starter plan may be limiting for larger media libraries
  • Enterprise pricing is not published and requires a sales conversation
  • Requires some integration work to fully replace an existing image pipeline

Pricing

Frequently Asked Questions

What is imgix used for?

imgix is used to optimize, resize, transform, and deliver images and video in real time via URL parameters, replacing the need to manually generate and store multiple asset variants.

Does imgix have a free trial?

Yes. imgix offers a 30-day free trial with 100 credits and no credit card required.

How much does imgix cost?

Paid plans start at $25/month for the Starter tier (100 credits) and scale up to $500/month for Growth Plus (3,570 credits), with custom Enterprise pricing above that.

Does imgix support video?

Yes, imgix supports long-form video processing, adaptive streaming, and AI-generated captions in more than 100 languages.

Who founded imgix?

imgix was founded in 2011 by Chris Zacharias and is headquartered in San Francisco, California.

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