GRIN helps brands discover creators, manage influencer relationships, track campaign performance, and automate creator payments from one platform.
GRIN is a creator marketing platform founded in 2014 and based in Sacramento, California, built to help ecommerce and consumer brands run influencer and affiliate marketing programs from a single system. Instead of stitching together spreadsheets, DMs, and separate payment tools, GRIN centralizes creator discovery, relationship management, content tracking, and payouts.
The platform is positioned toward brands running ongoing creator partnership programs rather than one-off influencer campaigns, with tools for scaling outreach and managing large numbers of creator relationships at once.
GRIN's core features include a creator discovery suite for finding and vetting influencers, a relationship management (CRM) system for outreach and messaging, and a content library for organizing creator-produced assets. It also provides campaign and program-level reporting, social listening for sentiment and trend tracking, and dedicated affiliate marketing management tools.
A built-in payments platform automates creator payouts and handles 1099 tax form generation, reducing manual finance work. GRIN has also launched an AI assistant called Gia, described by the company as trained on more than a billion dollars of real brand-creator partnership data, aimed at automating parts of the creator marketing workflow end to end.
GRIN does not publish fixed self-serve pricing plans on its website; instead, prospective customers are directed to contact sales for a custom quote. The marketing site references a 'free to start' entry point, but detailed tier pricing is not disclosed publicly.
This custom-quote approach is common among creator marketing platforms serving mid-market to enterprise brands, where pricing typically depends on factors like the number of creators managed and feature requirements.
GRIN is a creator marketing platform that helps brands discover, manage, and pay influencers and affiliates from one system.
GRIN's marketing site references a free-to-start entry point, but full pricing details are not published and require contacting sales.
Gia is GRIN's AI assistant, described by the company as trained on more than a billion dollars of brand-creator partnership data to automate creator marketing tasks.
GRIN is primarily used by ecommerce and consumer brands running ongoing influencer or affiliate programs, from growing brands to larger enterprises.
Yes, GRIN includes an automated payments platform that handles creator payouts and 1099 tax form generation.